Radu Stoian

There's a lot to understand about #SEO and it's importance to digital marketing and performance, but it needn't be a daunting task. That's why our Search Marketing Manager, Ciaran has written this detailed guide 👇 https://lnkd.in/gkBRA-8z

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Universal Analytics is officially no more ❌ Google announced that from 1st July, users will no longer have access to current or historical Universal Analytics data following the introduction of GA4. Getting to grips with a significant change like this can be a real challenge, so if you're finding the transition tricky, we're here to help! You can find lots of useful information about GA4 in our blog; such as a set-up checklist and how to get the most out of the platform 💡 or you can get in touch via our website to speak to a member of the digital team for support 🌟 Read the blog 👉🏼 https://lnkd.in/eHn4nVaD Get in touch 👉🏼 https://lnkd.in/exmUz_Cj Let us know how you're getting on with GA4 🗣️ #DataDriven #Analytics #DigitalMarketing #UAtoGA4

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What is srsltid? And What Are We Going to Do About It? 🐝 Anyone else copping the hump with /?srsltid URLs EVERYWHERE!? In my latest piece I explore the rise of the ?srsltid parameter that's been popping up in organic search results. This parameter has caused confusion for many SEOs due to its unexpected and quite frankly flipping irritating appearances in organic results lately. 🐝 The article covers: - What srsltid is - Why it appears in search results - Practical solutions to handle it (disabling auto-tagging, noindex tags, canonical adjustments, and more). Check out the full article: https://lnkd.in/gp438rrq 🐝 p.s. despite the metaphors used I actually love wasps and once painted the portrait of a poor wasp who unfortunately died after flying up my nose on a bike ride. p.p.s. I was riding the bike, not the wasp.

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New blog post published on Page Speed and SEO with handy tips for you (or us) to optimise loading speeds, compress images and rank higher. SEO Audits cost £200 with a full report for you / us (or another company) to action. https://lnkd.in/e5FtE7et

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What is GEO and how do marketers use it? Learn to optimise for AI-driven search tools like ChatGPT, Google's Gemini and Perplexity in our new guide. https://lnkd.in/e9NM3S3j #aisearch #seo #geo

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I've mentioned the insights from Mark Ellaway and the team at Bigfork Limited before. This report is well worth a butchers. Two takeaways that chimed with me are that '75% of B2B buyers prefer a rep–free sales experience.' and that what buyers really want from a website is information to help them buy!

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✨ New Blog ✨  Your data will be deleted from July 1, 2024 The chances are you migrated away from Google Universal Analytics (UA) and over to the new Google Analytics GA4 platform last yea... 💻 Head to our blog to read more!

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It's BONUS day in the Summer of SEO. (for those that signed up before it kicked off anyway - don't worry you can still get in) Talk about saving the best 'til last as they say. SEO insights that break the mould, that don't fit in the traditional pillars we create for ourselves in SEO. Advice that goes beyond best practice, that gives you a genuine edge over your competition. This could be my favourite day. Insights from: Grace Frohlich, Piotr (Peter) Olesson, Sarah Chaya Presch, Lana Phillips, Roxana Stingu, Mikael Araújo, Liv Day, Lauren Irwin, Sophie Brannon, Jasmine-Jade O., Rosemary Osuoha, Briony Cullin, Crystal Ortiz, Stephanie Long, Geoff Kennedy, Anna Moragli, Amy Leach, Himani Kankaria, Dani Leitner, JP Garbaccio Sponsored by one of my new favourite tools: Content Raptor Want in? Check out the link in the comments.

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How will OpenAI’s release of SearchGPT impact the world of SEO? From my research there seems to be a shift away from keywords to intent, meaning contextual relevance could become more important than keyword optimisation. This will mean producing high quality content. It could also change how people search for information, with people selecting SearchGPT over Google (avoiding ads). I’d love to get some thoughts on if this a potential game changer or overhyped? https://lnkd.in/ejV8pCmM

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**SEO Budget Constraints** Are budget constraints holding your SME back from investing in SEO? 💰 Don't let financial limitations hinder your online growth potential! At Marketing Success 4 U Ltd, we understand the challenges of SMEs and offer tailored SEO solutions that deliver results without breaking the bank. Our cost-effective strategies are designed to maximise your ROI and increase your online visibility within your budget. Let's explore how we can help your business thrive in the digital landscape. Contact us today for a free consultation! https://lnkd.in/efDXZ4a5 #SEO #SME #BudgetFriendly #GrowYourBusiness

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Explore the Ultimate Guide to SEO Costs in the UK for 2024. In this article, we've outlined: 1. Different pricing models 2. Types of SEO providers 3. What to expect if you are on a lower or a higher budget https://lnkd.in/dMgY7v5S

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We are now on Mastodon https://lnkd.in/eM5ikiDi Come and find us if you're sick that of that other platform, and want to keep up with the latest #SEO, #TechSEO and #Google updates

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The problem with website projects... Let's face it, launching a new website is a pain in the arse. A necessary evil perhaps. I mean, you need to create content, imagery, get sign off, stakeholders involved, manage the supplier, manage the budget. And so on and so on... So when you get the point of actually launching it, it's understandable that you're already sick of it. But that's where the problems start. I know. I've been there on multiple occasions. But, a good website can be a content hub, a candidate conversion tool, and a client lead generator. A ideally, help your employer brand too. It can be the difference between a profitable marketing function and a cost centre. That's why it's so important that you build a plan for iteration and ongoing development when you build your new site. Like everything, it must evolve, it must be relevant, and it must work hard to deliver ROI. Speak to your audiences, build, measure, and repeat. Because websites might be a pain in the arse, but they can also help give your campaigns a kick up the arse just when they need it. And if you need help with any of this, I am happy to help (not to build a website obvs, but I'd happily recommend some good ones)

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If you’re looking for a starting point in the world of #SEO – catch up on our three blog (and counting!) series 🔍 ⭐️ Start by ‘mastering the dark art of SEO’ with insight from Charlotte Cox – demystifying the jargon that can cloud your way into harnessing the power of organic search traffic to your website: https://lnkd.in/eT6SjtgS ⭐️ Then learn why ‘content is king, but strategy is kingmaker’ from Emily S. – discussing the best way to ensure your content delivers true value, and therefore engages your audience! https://lnkd.in/eVHpzeMy ⭐️ Finally hear about the biggest topics of 2024 in the world of SEO – fresh from brightonSEO, Charlotte Cox discusses her takeaways from the world’s largest search marketing conference! https://lnkd.in/ecm3AEEh #SEO #SearchEngine #ContentMarketing

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The HubSpot Adoption Gap and Cross-Team Alignment A recent report by HubSpot's "Not Another State of Marketing Report 2023" (https://hubs.la/Q02PY6bl0) highlights a persistent challenge that many organisations face: the misalignment between sales and marketing teams. This disconnect often contributes to the HubSpot Adoption Gap, where businesses struggle to fully leverage HubSpot’s capabilities due to a lack of cohesive strategy and teamwork. According to the report, companies with aligned sales and marketing efforts are 67% more effective at closing deals. However, many businesses are not utilising HubSpot to bridge this gap effectively, resulting in lost opportunities and suboptimal performance. At Real Inbound, we focus on helping businesses close the HubSpot Adoption Gap by aligning sales and marketing teams within the HubSpot ecosystem. By fostering collaboration and ensuring both teams use HubSpot strategically, you can unlock its full potential and drive your business forward. Check out the full report to understand how alignment can boost your HubSpot ROI: https://hubs.la/Q02PY6bl0

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