Priya V.’s Post

Here are 2 LinkedIn Ads tactics you can start almost for free: 👇 (with spend <$500/m) - Follower Ads Target cold audience with Follower ads. Show your logo to people who haven't engaged for a very low price. Encourage them to follow your organic content on Linkedin. - Text Ads and Spotlight Ads Set up long retargeting audiences and nurture them with Text and Spotlight Ads. Show your logo to people who are engaged with the brand. Promote your USPs and other benefits. How to make it low cost? - Set-up 10/day budget - Set manual CPC with the lowest bid/minimum bid to deliver ads It won't even spend the daily budget in most cases. The benefit is that you'll take baby steps before building a strategy. It will be an exercise for: - Cold audience targeting definition - Creating retargeting audiences - Defining messaging and writing ads - Setting up campaigns and budgets - Generating insights and analyzing data This is how you can start and show your brand on LinkedIn. And it doesn't require a big budget. But don't overthink it. The investment is minimal, and the expectations should be low. Learn more with my 10 Tips to Make LinkedIn Ads Work for B2B SaaS in the episode of "Learning From The Pros". Listen to the full episode in the AdConversion series (link in the comments). #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS, spending around $10k+/month on Paid Ads? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can grow your pipeline with Linkedin Ads.

Navigating the Lead Generation Game: Boosting Posts vs Facebook Ads Manager Choosing between Instagram's 'Boost Post' and Facebook Ads Manager for lead generation? Our photography business discovered higher-quality leads through 'Boost Post' for several key reasons: 1. Simplified Targeting in Boost Post: Instagram's tool targets audiences interested in your niche, like wedding photography, using built-in algorithms. While Facebook Ads Manager provides more control, imprecise targeting may result in lower-quality leads. 2. Content Familiarity: Boosted posts ensure higher lead quality by reaching those already familiar with your content. In contrast, Ads Manager offers creative freedom, but lead quality could suffer if new content doesn't resonate. 3. Placement and Format Optimization: 'Boost Post' optimizes content for Instagram users, whereas Ads Manager spreads ads across platforms, potentially diluting campaign effectiveness. 4. Ad Objective Selection: 'Boost Post' focuses on engagement, aligning with lead generation goals through Instagram DMs. Ads Manager offers advanced objectives, prioritizing different user actions. 5. Audience Targeting in Ads Manager: Ads Manager's detailed audience criteria demand refined targeting, unlike Instagram's simpler, automatic approach in 'Boost Post'. Hope you find this information valuable. Give it a try and assess the results for your business. #LeadGeneration #DigitalMarketing #InstagramMarketing #FacebookAds

Start Linkedin Ads for less than $500/month. And reach 1000s of prospects in your ICP. Here are 4 tactics that you can leverage with a low budget: 👇 - Follower Ads Target cold audience with Follower ads. Show your logo to people who haven't engaged for a very low price. Encourage them to follow your organic content on Linkedin. - Text Ads and Spotlight Ads Set up long retargeting audiences and nurture them with Text and Spotlight Ads. Show your logo to people who are engaged with the brand. Promote your USPs and other benefits. - Thought Leader Ads This requires more effort, but you can start them quickly. Consistently create and distribute organic content from your personal profile. And then promote the best content and case studies to a targeted audience. How to make it low cost? - Set-up 10/day budget - Set manual CPC with the lowest bid/minimum bid to deliver ads It won't even spend the daily budget in most cases. The benefit is that you'll take baby steps before building a strategy. It will be an exercise for: - Cold audience targeting definition - Creating retargeting audiences - Defining messaging and writing ads - Setting up campaigns and budgets - Generating insights and analyzing data This is how you can start and show your brand on LinkedIn. And it doesn't require a big budget. But don't overthink it. The investment is minimal, and the expectations should be low. #b2bsaas #paidads #googleads #linkedinads #demandgen

If you ever wondered whether it's possible to start with LinkedIn Ads having less than $1K monthly on your table, here's a possible way doing it

🖥️ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐝𝐬: 𝐔𝐧𝐥𝐨𝐜𝐤 𝐘𝐨𝐮𝐫 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐃𝐫𝐢𝐯𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 🛜 In today's competitive business landscape, reaching the right people with the right message is paramount. LinkedIn Ads offer a powerful platform to connect with professionals and decision-makers who matter most to your business. By harnessing the power of targeted advertising, you can elevate your brand visibility, generate high-quality leads, and drive conversions. 𝐖𝐡𝐲 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐝𝐬? Precision Targeting: LinkedIn provides unparalleled targeting options, allowing you to reach professionals based on job title, company size, industry, seniority, and more. High-Intent Audience: LinkedIn users are actively engaged in their professional lives, making them more receptive to relevant advertising. Measurable Results: Track key performance indicators (KPIs) to measure the effectiveness of your campaigns and optimize your ad spend. Diverse Ad Formats: Choose from various ad formats, including Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads, to suit your campaign objectives. Crafting Effective LinkedIn Ads Define Your Target Audience: Clearly identify your ideal customer profile to create highly targeted ad campaigns. Develop Compelling Ad Copy: Write clear, concise, and persuasive ad copy that resonates with your target audience and highlights your unique value proposition. Create Engaging Visuals: Use high-quality images or videos that grab attention and complement your ad message. Optimize for Mobile: Ensure your ads are mobile-friendly as a significant portion of LinkedIn users access the platform on their smartphones. Test and Refine: Experiment with different ad variations, targeting options, and bidding strategies to optimize your campaign performance. Leveraging LinkedIn Ads for Lead Generation Generate High-Quality Leads: Use lead generation forms to capture valuable information from interested prospects. Nurture Leads: Implement lead nurturing campaigns to build relationships and convert leads into customers. Retargeting: Reconnect with website visitors who didn't convert using LinkedIn's retargeting capabilities. LinkedIn Ads offer a tremendous opportunity to connect with your target audience and drive business growth. By understanding the platform's capabilities, crafting compelling ad campaigns, and continuously optimizing your efforts, you can achieve remarkable results. Embrace the power of LinkedIn Ads and unlock your business's full potential. #leadgeneration #linkedInads #targetedadvertising #linkedInmarketing #b2bmarketing

🌟 Maximize Your Impact with LinkedIn Ads! 🚀 LinkedIn Ads can be a powerhouse for B2B marketing, offering precise targeting and high-quality leads. Here are the 10 best factors to consider for a successful LinkedIn Ads campaign: 1. Targeted Audience: Utilize LinkedIn’s robust targeting options, including job titles, industries, company size, and more to reach your ideal audience. 2. Content Relevance: Craft compelling ad content that speaks directly to your audience's pain points and needs. 3. Strong Visuals: Use high-quality images and videos to capture attention and engage viewers. 4. Clear Call-to-Action (CTA): Encourage action with clear and compelling CTAs that drive clicks and conversions. 5. Sponsored Content: Leverage sponsored content to seamlessly integrate your ads into users' newsfeeds for higher engagement. 6. InMail Ads: Use Sponsored InMail to send personalized messages directly to users’ inboxes for a more direct approach. 7. Lead Gen Forms: Simplify the lead capture process with LinkedIn’s Lead Gen Forms, pre-filled with users’ LinkedIn profile data. 8. A/B Testing: Continuously test different ad creatives, copy, and targeting options to find the most effective combinations. 9. Analytics and Insights: Utilize LinkedIn’s detailed analytics to track performance, understand your audience, and refine your strategies. 10. Retargeting: Re-engage visitors who have previously interacted with your ads or website with tailored retargeting campaigns. Ready to unlock the full potential of LinkedIn Ads? Let’s connect and share strategies to drive meaningful results for your business! 💼✨ #LinkedInAds #B2BMarketing #DigitalMarketing #AdStrategy #LinkedInNetworking

What if a platform could get you 2x as many leads as any other social media channel while costing 28% less than Google AdWords? 📈 LinkedIn can deliver this kind of results! For 40% of marketers, LinkedIn is the top channel for generating high-quality leads. Here’s why: 🤝 Connect with 63 million decision-makers. 🤝 4 out of 5 LinkedIn members drive business decisions. 🤝 LinkedIn users have 2x the buying power compared to the average audience. 🤝 Targeting data is more accurate since profiles are up to date. LinkedIn stands out by offering advanced targeting options, including: 👉 Company targeting (for ABM) 👉 Contact targeting with your own contact list 👉 Retargeting 👉 Interests 👉 Groups 👉 Skills 👉 Job title 👉 Seniority Tempesta Media recommends using Lead Generation ads. This feature collects contact information from LinkedIn users with a simple click. Here’s how to generate high-quality leads with this format: ❎ Display sponsored content in users' feed or sending sponsored messages ❎ Include a strong CTA and provide value to engage users ❎ Grab attention with a high-quality image and insightful copy ❎ Thought leadership matters. Three out of four buyers use this type of content to create a shortlist of vendors ❎ Use different targeting options for a highly personalized approach. In previous campaigns, Tempesta Media has achieved an ROI of up to 250% with LinkedIn Lead Generation ads. Tempesta Media can help you get the most out of LinkedIn’s powerful targeting tools. Get started by taking our free marketing assessment. We'll use the results to determine the best way to connect with your audience on LinkedIn and other platforms. Check the link in the comments to get started👇 #LinkedInLeadGen #B2BAdsStrategy #LinkedInForBusiness #LeadGenerationTips #TempestaMediaAds

Finding your message in the busy digital world can be challenging, but LinkedIn ads and Campaign Manager offer tools, analytics, and targeting options to ensure the right people hear your message at the right moment, helping generate leads, boost traffic, and increase engagement. Find out more about best practices for Maximising LinkedIn ads in our new blog! #smallgiantsagency #b2b #linkedinads #blog #advertising

Social selling eh…. Been thinking you need to do it but …. Where to start ? 👇 📈 A HubSpot report shows that 87% of marketers find social selling highly effective. Short-form video content, in particular on TikTok and YouTube shorts, is leading the charge, with marketers reporting the highest engagement rates from these formats. So, If you haven't incorporated these platforms into your strategy yet, now's the time to start. From building brand awareness to driving conversions, social selling can transform your marketing efforts. Here are some tips to leverage social selling effectively: 👉 Create Engaging Short-Form Videos: Invest in creating compelling, concise videos tailored to your target audience. Highlight your brand's unique value proposition and keep videos under 60 seconds to maximise engagement. 👉 Utilise Influencer Partnerships: Collaborate with influencers who resonate with your brand values and target audience. Their recommendations can significantly boost your brand’s visibility and credibility. 👉 Optimise Your Social Media Profiles: Ensure your profiles on TikTok, Instagram, and YouTube are fully optimised with clear, engaging bios, high-quality images, and links to your website or landing pages. 👉 Leverage User-Generated Content (UGC): Encourage your customers to create and share content featuring your products. UGC can enhance trust and authenticity, making your brand more relatable. 👉 Run Targeted Ad Campaigns: Use the advanced targeting options on these platforms to reach specific demographics, interests, and behaviours. Tailor your ads to address the pain points and preferences of your target audience. 👉 Engage Actively with Your Audience: Respond to comments, direct messages, and mentions promptly. Active engagement can build a community around your brand and foster customer loyalty. 👉 Analyse Performance Metrics: Regularly review your social media analytics to understand what’s working and what’s not. Adjust your strategy based on data-driven insights to improve your ROI. 👉 Incorporate Hashtags Strategically: Use relevant hashtags to increase the discoverability of your content. Research trending hashtags in your industry and incorporate them into your posts. 👉 Create a Consistent Posting Schedule: Maintain a consistent posting schedule to keep your audience engaged and informed. Use social media management tools to plan and automate your posts. How are you planning to leverage social selling in your marketing mix for the rest of 2024? #SocialSelling #DigitalMarketing #Sydneydigitalmarketing #MarketingStrategy #ShortFormVideo #ROI #HubSpot #TikTok #Instagram #YouTube