AdConversion

Pro tip from Bryttney Blanken: Cut the jargon and use the customer's words in your ads. This ad from Walnut is a great example👇

Last year, Firefish Software ungated all their ads to maximize awareness about their product. The results: ✅ 40% YoY increase in opportunities from direct & organic branded search channels ✅ 50% increase in closed-won revenue from branded organic search ✅ Improved win rates every quarter Check out their exact strategy here: https://lnkd.in/dwVR2rAp Thank you Campbell Nelson for coming on the show & breaking everything down for us 🙌

Congratulations to AdConversion team (including Silvio Perez) on winning Paid Advertising Agency of the Year in Cybersecurity at #CyberMarketingCon24 🥳 Paid ads are so important - but can quickly become black holes of lost money. Can't recommend AdConversion enough!

Wisdom from Sam Dunning: Most B2B SaaS websites (which are often 50 pages or less) don’t need a ton of technical SEO to win. After you have the basics in place, focus on producing a high volume of content that’s relevant to your prospects, and don’t lose sleep over technical optimizations.

Pro tip from Bryttney Blanken: Create ads that break the norm. This ad from UserGems 💎 is a great example👇

The exact SEO formula that Sam Dunning has used to generate millions in revenue👇 1. Define your money keywords (the ones that your dream clients would be searching) 2. Understand what’s already ranking (search your dream keywords on Google and see what kind of content shows up) 3. Build a best-in-class page. Once you’ve researched what top-ranking pages are doing, figure out how to blow them out of the water. 4. Nail the basics. Make sure you don’t have massive technical issues, but don’t obsess over technical SEO. 5. Build quality backlinks for $0. Get featured in podcasts and articles, and make sure they link back to your website. 6. Publish at scale. Quality matters, but speed is a competitive advantage. 7. Design pages that convert – good design and UX make a massive difference. 8. Leverage sales calls, CS calls, and customer research to make your content as relevant as possible. 9. Keep improving. Publish fast, and revisit your content 2 or 3 months later to make improvements. 10. Scale. Keep improving all your marketing efforts – ads, YouTube channel, LinkedIn company page, etc. – all improvements in brand awareness will lead to more successful SEO. For the full breakdown, check out Sam's article here: https://lnkd.in/dQ9Sntxv

10 tips to create B2B ads that convert, from advertising pro and meme 🐐 Joseph Hill 👨🏼💻👇

🚨 Just because a piece of content has performed well doesn’t mean you should run it as an ad. According to Justin Simon, for ads, you should repurpose the content that has performed well AND: ✅ Has a clear POV ✅ Is consistent with your other content themes ✅ Is related in some capacity to what your company does Otherwise, you may end up confusing your audience.

Some wisdom from Joseph Hill 👨🏼💻👇 It’s impossible to explain everything about your company in a single ad. To fully understand what you do, a prospect might need to see 20, 30, or 40 different ads, highlighting what you do in different ways. Think of the ads in your cold layer as an icebreaker. The idea is to communicate the basics of what you do in a simple and interesting way – not to tell your entire story. 

reminder to turn off audience expansion