Roman Krs’ Post

If you ever wondered whether it's possible to start with LinkedIn Ads having less than $1K monthly on your table, here's a possible way doing it

Here are 2 LinkedIn Ads tactics you can start almost for free: 👇 (with spend <$500/m) - Follower Ads Target cold audience with Follower ads. Show your logo to people who haven't engaged for a very low price. Encourage them to follow your organic content on Linkedin. - Text Ads and Spotlight Ads Set up long retargeting audiences and nurture them with Text and Spotlight Ads. Show your logo to people who are engaged with the brand. Promote your USPs and other benefits. How to make it low cost? - Set-up 10/day budget - Set manual CPC with the lowest bid/minimum bid to deliver ads It won't even spend the daily budget in most cases. The benefit is that you'll take baby steps before building a strategy. It will be an exercise for: - Cold audience targeting definition - Creating retargeting audiences - Defining messaging and writing ads - Setting up campaigns and budgets - Generating insights and analyzing data This is how you can start and show your brand on LinkedIn. And it doesn't require a big budget. But don't overthink it. The investment is minimal, and the expectations should be low. Learn more with my 10 Tips to Make LinkedIn Ads Work for B2B SaaS in the episode of "Learning From The Pros". Listen to the full episode in the AdConversion series (link in the comments). #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS, spending around $10k+/month on Paid Ads? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can grow your pipeline with Linkedin Ads.

🤔 👉 🗯️ 🌟 Optimizing LinkedIn Ads for Maximum Impact 🌟 Managing LinkedIn Ads can be a game-changer when it comes to B2B marketing. With LinkedIn’s highly targeted audience of professionals and decision-makers, it’s essential to approach ad management strategically to get the most out of your investment. 💼📊 Here are a few key insights I’ve learned for effective LinkedIn Ads management: 🔹 Audience Targeting: The power of LinkedIn Ads lies in its precise targeting. Leverage LinkedIn’s robust filtering options to reach your ideal audience—whether it’s by job title, company size, industry, or seniority. Targeting the right decision-makers is half the battle won. 🔹 Content Relevance: Success in LinkedIn Ads is all about relevance. Your ad creative should speak directly to your audience’s pain points or aspirations. Showcase solutions, insights, or case studies that resonate with their professional goals. 🔹 A/B Testing: One of the biggest opportunities in ad management is running A/B tests to fine-tune ad copy, visuals, and CTAs. Even small adjustments can significantly improve engagement and conversion rates. 🔹 Retargeting for Engagement: Use LinkedIn’s retargeting options to re-engage users who have already interacted with your website or content. It’s a powerful tool to nurture leads and bring them back into the sales funnel. 🔹 Budget Allocation: Start with a clear understanding of your campaign goals, whether it’s lead generation, website traffic, or brand awareness. Allocate your budget strategically and monitor performance to optimize spend. As the digital landscape continues to evolve, LinkedIn Ads remain a valuable tool for B2B growth. By focusing on precision, testing, and engagement, you can drive meaningful results from your campaigns. #LinkedInAds #B2BMarketing #DigitalMarketing #PaidMedia #AdManagement #LeadGeneration #MarketingStrategy

Here are a couple of ways LinkedIn ads help to increase the return you get from your other channels. 1. Search ads Search ads should drive high-intent traffic to your landing pages if done correctly. However, if only 10% of that traffic converts, you absolutely want to retarget the other 90% of the target audience that could be 'in-market' to keep them coming back to your brand. LinkedIn is a great place to retarget. You can overlay visitors to your landing pages with ICP targeting filters to ensure you're only spending budget on relevant users. 2. Outbound email Lots of businesses reply on cold outbound to generate leads. However, because this is often a cold tactic response rates are low as the recipient isn't warmed up to your brand and solution. Exposing your contact list to your ads on LinkedIn can increase response rates by as much as 35%. This is because there'll already be an element of familiarity and trust when your email lands in their inbox. Thought leader ads for your sales team can work brilliantly here. What other ways are you seeing LinkedIn ads elevate the performance of your other channels? #linkedinads #b2bmarketing #demandgen

How to Run LinkedIn Ads to Connect with Your Target Customers: While organic engagement on LinkedIn is valuable, running targeted ad campaigns allows you to precisely reach your ideal buyers at scale. Here are some tips for successful LinkedIn ads: 🎯 Define your goal - brand awareness, lead gen, website visits, etc. This focuses your strategy. 📖 Create a compelling offer like a gated guide, calculator, or consultation. Provide immediate value. 📊 Use LinkedIn's wealth of demographic and firmographic targeting options to get hyper-specific with your audiences. ✏️ Craft direct, benefits-focused ad copy that highlights pain points and solutions. Speak their language. ⬆️ Experiment with different ad formats like Sponsored Content, Message Ads, and Conversation Ads to find the right fit. 🔍 Monitor and optimize based on metrics like impressions, clicks, conversion rates. Iteration is key. With patience and continuous testing, LinkedIn can become a powerful top-of-funnel and account-based marketing engine. What are your top tips for driving impact with LinkedIn advertising? Share your lessons learned! #LinkedInAds #PaidSocialMedia #DigitalAdvertising #PaidAds #B2BMarketing #LeadGeneration #AccountBasedMarketing #TargetedAds

Navigating the Lead Generation Game: Boosting Posts vs Facebook Ads Manager Choosing between Instagram's 'Boost Post' and Facebook Ads Manager for lead generation? Our photography business discovered higher-quality leads through 'Boost Post' for several key reasons: 1. Simplified Targeting in Boost Post: Instagram's tool targets audiences interested in your niche, like wedding photography, using built-in algorithms. While Facebook Ads Manager provides more control, imprecise targeting may result in lower-quality leads. 2. Content Familiarity: Boosted posts ensure higher lead quality by reaching those already familiar with your content. In contrast, Ads Manager offers creative freedom, but lead quality could suffer if new content doesn't resonate. 3. Placement and Format Optimization: 'Boost Post' optimizes content for Instagram users, whereas Ads Manager spreads ads across platforms, potentially diluting campaign effectiveness. 4. Ad Objective Selection: 'Boost Post' focuses on engagement, aligning with lead generation goals through Instagram DMs. Ads Manager offers advanced objectives, prioritizing different user actions. 5. Audience Targeting in Ads Manager: Ads Manager's detailed audience criteria demand refined targeting, unlike Instagram's simpler, automatic approach in 'Boost Post'. Hope you find this information valuable. Give it a try and assess the results for your business. #LeadGeneration #DigitalMarketing #InstagramMarketing #FacebookAds

A recent question on LinkedIn asked: “Have you ever bought anything from a LinkedIn ad?” Unsurprisingly, 95% of people replied, “No, never.” But it’s a trick question. B2B ads are rarely direct response—unless it’s a low-ticket SaaS product. Nobody goes on LinkedIn and buys a $10,000/month consulting retainer on first contact. The whole point of LinkedIn ads is to get in front of the right people—whether that’s a cold audience or a retargeting audience. LinkedIn ads are just one touchpoint in the path to conversion. A complement to the buyer's journey. And even when someone makes a purchase, they’ll rarely consciously remember seeing an ad. Here’s how I know: We see this every day in our attribution tools. Multiple touchpoints with ads, then a conversion. Don’t be fooled. Ads are powerful—when used the right way.

20 Ways to Maximize Leads from a Google Business Profile Listing🚀 1. Complete Profile → Every detail matters. Fill in everything. 2. Use Keywords → Incorporate relevant SEO keywords in descriptions. 3. Quality Images → High-resolution pictures attract more viewers. 4. Consistent NAP → Name, Address, Phone should match website. 5. Encourage Reviews → Positive reviews improve your ranking. 6. Respond to Reviews → Engage with reviewers for credibility. 7. Use Google Posts → Regular posts keep listing fresh. 8. Use Booking Button → Simplify client's booking process. 9. Add Products/Services → Showcase what you offer clients. 10. Use Q&A Feature → Answer questions to provide clarity. 11. Use Messaging → Connect directly with potential leads. 12. Update Regularly → Keep hours, availability current always. 13. Utilize Google Ads → Boost visibility with paid advertising. 14. Monitor Insights → Understand customer behavior better. 15. Use Local Numbers → This establishes local presence. 16. Use Short Name → Easy to remember and share. 17. Highlight Special Attributes → Showcase unique aspects of business. 18. Promote Events → Generate interest and engagement. 19. Add Effective Call-to-Action → Direct leads to desired actions. 20. Partner with Influencers → Leverage their networks for visibility. Are you using these strategies to maximize your Google Business Profile Listing? #GoogleBusinessProfile #LeadGeneration #SEO #DigitalMarketing

$15,000 worth of waste discovered in a recent deep dive into another SaaS LinkedIn Ads Account. What are SaaS businesses overlooking in their LinkedIn Ads strategy? Top 5 Critical Mistakes in LinkedIn Advertising: 1. Overallocation to Third-Party Networks:   - Evaluate the percentage of your budget allocated to the LinkedIn audience network.   - In numerous instances, up to 90% of the budget is rerouted to 3rd party networks, resulting in low-quality clicks, high bounce rates, and potential bot activity.   <Solution: Disable the LinkedIn audience network> 2. Audience Expansion Pitfall:   - Avoid activating the audience expansion feature.   - This option can undermine your set targeting parameters, signaling to LinkedIn to overlook your specified targeting options. 3. Creative Frequency Alignment:   - Ensure the number of creatives matches the frequency of your campaign.   - A mismatch between the number of ads and campaign frequency can lead to missed opportunities, where prospects repeatedly view the same limited set of ads. (Unlike Facebook and Google, LinkedIn does not allow you to schedule your ads) 4. Importance of Niche Targeting:   - A niche approach over industry agnosticism.   - By honing in on your ICP, you can optimize targeting and messaging for a more defined audience, potentially yielding substantial cost savings and improved campaign performance. 5. No Retargeting Framework in Place:   - Neglecting to establish different retargeting layers (30, 90, 180 days). These strategic adjustments can rectify common pitfalls and enhance the overall effectiveness of LinkedIn advertising campaigns. #linkedinads #saas

Are you looking to boost your business's online presence and generate high-quality leads? I am a digital marketing expert specializing in lead generation, Facebook Ads, and Google Ads. With a proven track record of delivering results, I can help you achieve your marketing goals effectively and efficiently. Lead Generation: Targeted strategies to attract potential customers. Use of advanced tools and techniques to capture leads. Custom landing pages designed for maximum conversion. Facebook Ads Management: Creation and management of high-performing Facebook ad campaigns. Audience targeting to reach your ideal customers. A/B testing to optimize ad performance and reduce costs. Detailed analytics and reporting to track campaign success. Google Ads Management: Comprehensive keyword research to identify the best opportunities. Creation of compelling ad copy that drives clicks and conversions. Continuous monitoring and optimization of campaigns for better ROI. Monthly performance reports with actionable insights. #Facebookadscampaign #Googleadscampaign #Leadgeneration #emailcollection #keywordsearch