Predictive Data Lab’s Post

Sneak peek of our first #PredictivePULSEPodcast episode! We partnered with ATD Partners LLC to talk about Six Reasons WHY Paid Media Campaigns Fail to Deliver ROI. Stay tuned to listen in an learn a few tips and tricks on how you can optimize your media spend and deliver effective results. Thank you, Alyssa Bergman and Moses M. for joining us! #PredictivePULSE #Podcast #Media #Marketing #DataScience

Impakt Podcast Episode 3 is out now! 🎙 Link: https://lnkd.in/gFeJUMEh Last week, Allie Keaton, our lead social media manager, shared insights on the Impakt podcast about her role and the tasks our social team performs. From kickoff meetings with clients to crafting ads and optimizing campaigns, our team ensures top-notch results every step of the way. After creating the first set of ads in collaboration with the graphics department, our social team prepares a comprehensive consent to launch form for client approval. Once approved, they expertly execute campaigns on Facebook and Google platforms, tailoring objectives and targeting to meet client needs. But the dedication doesn't end there! Our team continuously refines campaigns through optimizations to deliver optimal results for our clients. Chris Hudgins, our dedicated customer love agent, keeps clients informed with weekly reports, while monthly meetings provide a platform to delve into reporting and discuss key focuses for the upcoming month. Our refined processes over the years ensure a seamless and highly productive experience for our clients. #SocialMediaManagement #DigitalMarketing #ClientSuccess #TeamCollaboration #CampaignOptimization #CustomerService

Elevate Your TikTok Game! On Episode 57 of the Digital Trailblazer Podcast, we sit down with Mike Gostola to uncover the unique mechanics of TikTok's algorithm that can transform your content from hundreds to hundreds of thousands of views. Learn why strategies from other platforms like Instagram and YouTube fall short and how Mike drives massive sales without paid ads. Don’t miss this episode if you want to master TikTok marketing! https://lnkd.in/eAGKUCUv \#TikTokMarketing

🎙️Podcast/audio advertisers! It's Fairing Attribution Academy Podcast Week. A big thanks to Adam McNeil and Amelia Coomber for their contributions. This kicks off Chapter 3, where we take a deep dive into the channels you're spending your hard-fought marketing dollars on (be they podcasts, OOH ads, direct mail, paid social). Uncover how industry practitioners are measuring and attributing success. Link to Podcast Attribution 101 in the comments.

Stop wasting your money on paid media! Check out Episode 11 of the Drake Insights Podcast by Drake Strategic where digital expert, Matt Mesenger, reveals powerful strategies to maximize your return on ad spend. I may have mentioned a few weeks ago one of my top tips was investing in SEO, local listings and content. But we know we live in a Google world and so I hope these paid media tips help attract more qualified leads and gets you the most out of your #seniorlivingmarketing budget. #digitalmarketing #podcast #paidmedia Watch on YouTube @drakestrategic or Podbean/Spotify/Apple Podcasts

Unlocking growth potential: Anthony’s path to scaling 🪴 Anthony’s business has hit £1M in turnover. But there’s so much untapped potential in paid media! What makes this possible? ✔️ A deep understanding of marketing and the power of humanized content ✔️ A dynamic, creative approach that stands out With the right paid media strategy, this business is primed for incredible growth! Watch the full episode! Links in the comments👇 #growwithevergreen #podcast #theevergreenagency #paidmedia #contentmarketing #scaleyourbusiness

#ImpactInAdvertising I am returning to my reference point of #Podcast series I am hooked to - Shantanu Deshpande's #TheBarbershopWithShantanu recent episode with #PiyushPandey talks about going for impact in advertising. The current trends showcase or highlight reach, impressions & engagement, and that's what marketers are happy with. The returning moola is not a focus anymore. The impact the marketer should focus on is to #DoMoreWithLess. Last year, I set a goal for Abhishek Singh to optimize our paid ads budget. Due to his efforts, our digital campaigns for our #homesolar delivered a topline of 2000% at 50% of our ads spend compared to 2022. #TrulyCommendable1

The world of digital marketing moves at the speed of light 💥 Trust us, we're no Buzz Lightyear 🚀 but we are constantly on the hunt for the latest happenings in the digital marketing space to discover the ✨fresh✨ opportunities that can make an IMPACT for you.   On Ep 77 of the Stop Scrolling, Start Scaling podcast, I'm sharing updates from LinkedIn, TikTok, and Instagram that are already making waves. From new video initiatives, post features, and ways to shop, there are endless new possibilities to connect with audiences in more meaningful ways 👀 No matter if you're in the first stages of building a brand or are an industry native, no one can ignore the updates I outline in this episode that will change the marketing landscape of the future. Tune in now at the link below! https://lnkd.in/gncgN8AD #DigitalMarketing #MarketingTrends #SocialMediaUpdates

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Wade Poezyn, a demand generation expert at Transact Campus. Wade dives into why demand gen shouldn’t be siloed, the power of data in driving strategy, and how to align marketing efforts to get real results. Whether it’s crafting the right message, using paid ads smartly, or understanding the customer journey, Wade shares useful tips for IT marketers looking to improve their game. Don’t miss out on practical advice for making your marketing efforts truly count. Check out the full episode here: https://lnkd.in/dkYksbdK

Had a great conversation with Carlos Corredor on the Tailwind Marketing Podcast! We dove into demand gen, alignment, and how to make your marketing resonate in a real way with SEO. If you’re in B2B or just love getting into the nitty-gritty of effective marketing, you should definitely follow this show. Carlos brings on some fantastic guests and covers the kind of insights that make you think differently about your strategy. Highly recommend giving it a listen! #podcast #marketing #B2B #demandgeneration #copywriting #SEO