Manish Chib’s Post

Content strategy for SaaS companies targeting SMBs should not be the same as those targeting mid-market and enterprise companies. Ben Goldstein, who has valuable experience in both types of SaaS companies, joined me for Episode 63 of the Content That Grows podcast to discuss the different approaches he's experienced firsthand. We also discussed his decision to move back into a full-time content role after being a VP of Marketing and the ways that content distribution needs are shifting as part of an organic growth strategy. Check out the link to the full episode in the comments! #contentstrategy #b2bmarketing #saasmarketing

If you aren’t performing CRO tests on your paid campaigns, you could be missing out on valuable results! Get a pulse on how well your campaigns are actually performing with conversion rate optimization tests. There are five types of CRO tests you can perform to identify the efficacy of your paid media initiatives – Credibility Tests, User Experience Tests, Social Proof Tests, Value Proposition Tests, and Risk Reversal Tests. Learn about all five in this week’s podcast! Listen here: https://lnkd.in/dHKJKGJf #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #marketingstrategy #conversionrateoptimization #cro

Quality over quantity MATTERS! Here's why focusing on tracking the right metrics makes a huge impact in how you measure ROI for paid media and use that information to properly optimize and get the best out of your marketing dollars. Watch the full episode: https://hubs.ly/Q02J4vj80 #DestinationMarketing #Media #Marketing #Data #ROI #YouTube #PredictivePULSE #Podcast

Impakt Podcast Episode 3 is out now! 🎙 Link: https://lnkd.in/gFeJUMEh Last week, Allie Keaton, our lead social media manager, shared insights on the Impakt podcast about her role and the tasks our social team performs. From kickoff meetings with clients to crafting ads and optimizing campaigns, our team ensures top-notch results every step of the way. After creating the first set of ads in collaboration with the graphics department, our social team prepares a comprehensive consent to launch form for client approval. Once approved, they expertly execute campaigns on Facebook and Google platforms, tailoring objectives and targeting to meet client needs. But the dedication doesn't end there! Our team continuously refines campaigns through optimizations to deliver optimal results for our clients. Chris Hudgins, our dedicated customer love agent, keeps clients informed with weekly reports, while monthly meetings provide a platform to delve into reporting and discuss key focuses for the upcoming month. Our refined processes over the years ensure a seamless and highly productive experience for our clients. #SocialMediaManagement #DigitalMarketing #ClientSuccess #TeamCollaboration #CampaignOptimization #CustomerService

🎙️ New Podcast Alert! 🚀 We’re excited to welcome Wahid Ali Khan, Founder & CMD of SixShots Performance Marketing Agency, to our latest episode! 🎧 In this power-packed conversation, we dive deep into the world of social media marketing, exploring: ✨ Emerging trends in 2024 📱 Best platforms for beginners 💡 Secrets to successful campaigns 💰 Smart strategies for paid ads 🔥 Organic vs Paid Growth – What’s the perfect balance? ...and so much more! Get ready to supercharge your digital marketing game! ⚡ 👉 Tune in now and discover the key to unlocking social media success with one of the industry’s top experts. #Podcast #SocialMediaMarketing #DigitalMarketing #SixShots #PerformanceMarketing #WahidAliKhan #MarketingTips #InstagramMarketing #GoogleAds #MetaAds #MarketingStrategy #ContentMarketing #PaidAds #OrganicGrowth

Want to get to know your audience? Run paid ads! Kindred Strategy CEO Carissa Richardson sees digital advertising as a way to learn while you grow your business. 💡 During an interview on Marcus Schaller's podcast Attract Your Ideal Clients (9/10 episode), she explained how A/B testing and measuring ad performance can help you better understand your customers. Listen to the full episode here: https://buff.ly/3zTH699 #KindredStrategy #PaidAdExperts #SmallBusinessMarketing #OnlineAdvertising #PaidMedia #PaidMediaSpecialist #LocalMarketingStrategy #DigitalMarketing #LearnFromAds #MarcusSchaller #AttractYourIdealClient #PodcastInterview

🎙️Podcast/audio advertisers! It's Fairing Attribution Academy Podcast Week. A big thanks to Adam McNeil and Amelia Coomber for their contributions. This kicks off Chapter 3, where we take a deep dive into the channels you're spending your hard-fought marketing dollars on (be they podcasts, OOH ads, direct mail, paid social). Uncover how industry practitioners are measuring and attributing success. Link to Podcast Attribution 101 in the comments.

🎙️ New Podcast Alert! 🎙️ Join us as we dive deep into the world of Social Media Marketing with none other than Wahid Ali Khan, the Founder & CMD of SixShots Performance Marketing Agency! 🚀✨ From understanding the latest trends to mastering paid ads, Wahid shares his expertise on how to boost your brand's online presence and turn followers into customers. 💥📈 🔥 Don’t miss out on: Key strategies for 2024 📊 Best practices for organic & paid growth 💡 How to create engaging content for maximum impact 🎯 💬 Tune in NOW and level up your social media game! 🎧 #Podcast #SocialMediaMarketing #PerformanceMarketing #DigitalStrategy #SixShotsMarketing #WahidAliKhan #MarketingTips #BusinessGrowth #OnlineMarketing #DigitalMarketing

I recently had the pleasure of joining Larissa on the Salon Owners Collective podcast to chat about something every salon owner needs to consider—does your salon actually need paid ads? 🎙 With so many marketing channels available—emails, newsletters, social media, ads—it can feel overwhelming to know where to focus. But the real question is: are your ads and marketing efforts bringing in clients who rebook? Or are you simply pouring money down the drain? 😅 In this episode, we dive deep into what makes an ad effective, common mistakes salon owners make, and how to turn clicks into long-term clients. I’d love for you to check it out and let us know what you think! Tune in to hear the full conversation. Check link in comments 👇 #podcast #googleads #hairsalon #hairandbeauty

🗣 "If you're going to go down the route of investing heavily in social or online video, it's vital that you are tailoring your content to support those different environments." The latest episode of the Digital Leaders Club Podcast features Head of Digital & Paid Marketing at Aviva, Andrew Fox! Andrew discusses all things owned and Paid Marketing Strategies; as well as how to integrate your social media and paid activity. Listen to the conversation: https://lnkd.in/eB_xzsVM #digitalleaders #podcast #digitalmarketing #marketinginsights