Kindred Strategy’s Post

🎙️ New Podcast Alert! Join me as I chat with Ida Burr, our digital ads guru at FI GROW Solutions as we explore the dynamic world of digital marketing for financial institutions. This episode zooms in on the transformative power of YouTube Pre-Roll ads. Tune in to unlock marketing secrets for banks and credit unions. 🌟 #Podcast #FinancialMarketing. Listen to the full episode here: https://lnkd.in/e3inteEB Key Takeaways: 1. High Conversion Potential: YouTube Pre-Roll ads stand out for their ability to engage audiences and drive direct conversions, such as completed applications, making them a powerful tool in the digital marketing arsenal of financial institutions. 2. Targeted Engagement: Effective targeting and content strategies are key, with ads designed to be short, engaging, and equipped with a clear call to action. 3. Cost-Effective Campaigns: Budgeting insights reveal that these ads offer a cost-effective approach to digital advertising, with a focus on conversions over mere impressions.

🎙️Podcast/audio advertisers! It's Fairing Attribution Academy Podcast Week. A big thanks to Adam McNeil and Amelia Coomber for their contributions. This kicks off Chapter 3, where we take a deep dive into the channels you're spending your hard-fought marketing dollars on (be they podcasts, OOH ads, direct mail, paid social). Uncover how industry practitioners are measuring and attributing success. Link to Podcast Attribution 101 in the comments.

🎙️ New Podcast Alert! Join Meredith Olmstead and Ida Burr of FI GROW Solutions as they explore the dynamic world of digital marketing for financial institutions. This episode zooms in on the transformative power of YouTube Pre-Roll ads. Tune in to unlock marketing secrets for banks and credit unions. 🌟 #Podcast #FinancialMarketing. Listen to the full episode here: https://lnkd.in/ezCxUGQR Key Takeaways: 1. High Conversion Potential: YouTube Pre-Roll ads stand out for their ability to engage audiences and drive direct conversions, such as completed applications, making them a powerful tool in the digital marketing arsenal of financial institutions. 2. Targeted Engagement: Effective targeting and content strategies are key, with ads designed to be short, engaging, and equipped with a clear call to action. 3. Cost-Effective Campaigns: Budgeting insights reveal that these ads offer a cost-effective approach to digital advertising, with a focus on conversions over mere impressions.

🎙️ New Podcast Alert! 🚀 We’re excited to welcome Wahid Ali Khan, Founder & CMD of SixShots Performance Marketing Agency, to our latest episode! 🎧 In this power-packed conversation, we dive deep into the world of social media marketing, exploring: ✨ Emerging trends in 2024 📱 Best platforms for beginners 💡 Secrets to successful campaigns 💰 Smart strategies for paid ads 🔥 Organic vs Paid Growth – What’s the perfect balance? ...and so much more! Get ready to supercharge your digital marketing game! ⚡ 👉 Tune in now and discover the key to unlocking social media success with one of the industry’s top experts. #Podcast #SocialMediaMarketing #DigitalMarketing #SixShots #PerformanceMarketing #WahidAliKhan #MarketingTips #InstagramMarketing #GoogleAds #MetaAds #MarketingStrategy #ContentMarketing #PaidAds #OrganicGrowth

Impakt Podcast Episode 3 is out now! 🎙 Link: https://lnkd.in/gFeJUMEh Last week, Allie Keaton, our lead social media manager, shared insights on the Impakt podcast about her role and the tasks our social team performs. From kickoff meetings with clients to crafting ads and optimizing campaigns, our team ensures top-notch results every step of the way. After creating the first set of ads in collaboration with the graphics department, our social team prepares a comprehensive consent to launch form for client approval. Once approved, they expertly execute campaigns on Facebook and Google platforms, tailoring objectives and targeting to meet client needs. But the dedication doesn't end there! Our team continuously refines campaigns through optimizations to deliver optimal results for our clients. Chris Hudgins, our dedicated customer love agent, keeps clients informed with weekly reports, while monthly meetings provide a platform to delve into reporting and discuss key focuses for the upcoming month. Our refined processes over the years ensure a seamless and highly productive experience for our clients. #SocialMediaManagement #DigitalMarketing #ClientSuccess #TeamCollaboration #CampaignOptimization #CustomerService

If you aren’t performing CRO tests on your paid campaigns, you could be missing out on valuable results! Get a pulse on how well your campaigns are actually performing with conversion rate optimization tests. There are five types of CRO tests you can perform to identify the efficacy of your paid media initiatives – Credibility Tests, User Experience Tests, Social Proof Tests, Value Proposition Tests, and Risk Reversal Tests. Learn about all five in this week’s podcast! Listen here: https://lnkd.in/dHKJKGJf #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #marketingstrategy #conversionrateoptimization #cro

Your guide to improving your Facebook Ads just got better on the Keep Optimising Podcast and even more with Niel Shoney's expose on "The Ultimate Ad Copy, Offer and Audience Strategy" recently added to the Facebook Series. Our Facebook masterclass provides you with invaluable resources to help you massively accelerate your ad performance with an improved returns on your investment. Find out more

#ImpactInAdvertising I am returning to my reference point of #Podcast series I am hooked to - Shantanu Deshpande's #TheBarbershopWithShantanu recent episode with #PiyushPandey talks about going for impact in advertising. The current trends showcase or highlight reach, impressions & engagement, and that's what marketers are happy with. The returning moola is not a focus anymore. The impact the marketer should focus on is to #DoMoreWithLess. Last year, I set a goal for Abhishek Singh to optimize our paid ads budget. Due to his efforts, our digital campaigns for our #homesolar delivered a topline of 2000% at 50% of our ads spend compared to 2022. #TrulyCommendable1

One of the most frequent questions we get is, "How do you scale Facebook ads?" 💡 Scaling ads can be broken down into two main strategies: vertical scaling and horizontal scaling. ✅ Vertical Scaling: This is the simpler method where you increase your ad budget, say from $100 to $150. ✅ Horizontal Scaling: Here, you duplicate your campaign or ad set to create a new one, or adjust targeting by changing interest groups or using lookalike audiences to reach different people. Focus on horizontal scaling to reach more audiences and maximize your campaign's impact 🎯 Want to hear more? Check out episode 148 of the InboundBuzz Podcast here: https://lnkd.in/gssGS_yp #FacebookAds #AdScaling #DigitalMarketing #FacebookMarketing #MarketingStrategy #Conversions #AdCampaigns #SocialMediaMarketing

Double Trouble 👦🏻👦🏻 This week Manpreet Singh is joined by Paid Media Manager Lewis Murch as they sit down and discuss what is actually going on in the world of paid media. From Meta and Google to the evolution of short form video 📲 Want to up your Paid Media game? Listen now on all major podcast apps or watch on Youtube; https://lnkd.in/dPesWUv #PaidMedia #PPC #DigitalMarketing