Wade Poezyn

This year, we gathered insights from another 200 agencies to bring you the ultimate guide on boosting your agency’s income strategies. Inside, you’ll find actionable tips on: 🔍 Avoiding common retainer mistakes 💼 Choosing the best retainer model for your agency 💰 Pricing services to stay competitive and maximise profits Our 2022 report lays the foundation, but the 2024 edition goes even deeper to help you transform your retainer approach. Ready to take your agency to the next level? 👉 Download the report today and get ahead in 2024! https://lnkd.in/eK9qzd2b #agencygrowth #retainerstrategy #2024agencyinsights

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Foundational b2b marketing tip: Validate your messaging. Jonny Butler joined Sam Dunning to share: How to make b2b marketing work FAST (from zero) Listen/watch the full ep: https://lnkd.in/exTne-rV

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New Guide out today! If targeted, hyper-personalized messaging is your goal, it all starts with accurate customer data flowing across all of your platforms. Learn how to effectively integrate your data & optimize digital marketing.

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To gauge the effectiveness of your marketing strategy, you need to first know your industry's benchmarks. See how we optimize media campaigns to outperform the standard every time.

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To show ABM ROI to your clients you'll want to present comprehensive, transparent reporting that helps showcase the gains and provides actionable insights that can dictate future direction. Help your client understand the ABM wins with a performance report! Need help deciding what insights to share and how to frame them? Propensity created this helpful resource that shares our thoughts on: What essential metrics to include in your reports Establishing a Reporting Cadence Tailoring Your Reports Based on the Audience The three types of reports you should utilize (Engagement, ABM Scorecard, and ABM Performance Report) As a platform that works with B2B marketing agencies often, this guide is a culmination of best practices and will help you craft your own internal documents that you can then share with your ABM customers. https://ow.ly/Mxpg50T368E #ABM #Propensity #ClientReporting #MarketingAgency #ActionableInsights

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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Is your local marketing spend still stuck in print? Discover how digital strategies offer precise sales attribution and why shifting focus can elevate your local franchise. https://lnkd.in/gr8kNsFQ

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Striking the right balance between account based and demand gen can be tough, especially if you're not working toward shared goals. The construction and alignment of your team can help alleviate uncertainty and help ensure each strategy is helping move the needle toward your shared objectives. This article from Demand Gen Report helps shed light on some best practices. https://lnkd.in/g9RyX8Tw

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Is your marketing mix future-proof? As we edge closer to a cookieless world, the urgency for marketers to adapt has never been more critical. The transition away from reliance on third-party cookies means rethinking strategies and embracing new tools for attribution measurement. Turn this challenge into an opportunity by leaning into first-party data, exploring contextual advertising, and investing in privacy-friendly tracking solutions. It's time to innovate and lead in the next era of digital marketing. Stay ahead of the curve and ensure your marketing strategies are not just surviving but thriving in a cookieless future. #Attribution #MarketingAndAdvertising #Advertising #MarketingAnalytics #Strategy #Provalytics #Cookies

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PathFactory’s 2024 Benchmark Report is here! Each year we analyze hundreds of content libraries to understand how B2B content consumption and creation has changed. In this year’s report, we tackle: → The content types/formats that keep buyers engaged → Which formats marketers have embraced (and which they've deprioritized) → How to cater to both known and anonymous visitors Check it out – no email address required. https://lnkd.in/g_N7HyMr

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Recognizing who your customers are and understanding their affinities, needs, and motivations are critical in marketing. Identity resolution is key to achieving this objective. Read this blog to learn how a Customer Data Platform (CDP) resolves customer identities and creates Golden Customer Records, which help make omnichannel personalization possible: https://bit.ly/42Z2rqr #marketing #customerdataplatform #personalization

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📈 Dive into our white paper: "A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media"! Discover: 📊 Key metrics for each funnel stage 🎯 Effective measurement techniques 🚀 Strategies to align media with your goals Boost your marketing game with expert insights! #UpperFunnel #LowerFunnel #MediaStrategy #WhitePaper #MatrixPoint

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If you caught DEMAND 2024, you probably heard: we’ve got a free trial for Metadata now. Yep, you read that right. One tool for your multi-channel ABM advertising. What’s in it for you? ✔️ build custom audiences ✔️ test creatives that resonate ✔️ automate your campaigns ✔️ round-the-clock budget optimization ✔️track and retarget the journey of your accounts Hit those pipeline goals, get max ROI, and make smarter ad spend decisions with a clear view of your customer behavior. Try it out for 30 days and see if it’s exactly what you need—on the house. Check the link in the comments to get started. 

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Creating Winning Email Marketing Welcome Sequences. Do you have a series of emails you send to new subscribers? Are they converting? In this article, you'll discover a seven-step email welcome sequence that results in more engagement and sales. Why Email Marketing Welcome Sequences Matter Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales. But […] The post Creating Winning Email Marketing Welcome Sequences appeared first on Social Media Examiner. https://lnkd.in/dyDUWfKJ

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Ahrefs has the BEST email newsletter we read, by a mile. We’re catching up with this great overview of content marketing tactics. What approaches have been most effective for you?

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🚀 Struggling with Lead Gen? This ABM Blueprint is 🔥   Traditional lead gen tactics just not cutting it? Hoopla’s ABM Blueprint is your go-to guide for nailing this game-changing strategy and driving revenue growth.   🎯 Laser-focus on highest-value accounts 📝 Design hyper-personalized campaigns 🤝 Sales and marketing align seamlessly 📈 Track engagement with data analytics   Wave 👋 goodbye to old tactics. Download Hoopla's ABM Blueprint - the future of precision B2B marketing. Comment "Blueprint" below for your free copy!  #b2bmarketing #digitalmarketing #marketing

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