Predictive Data Lab

🍂 Happy Thanksgiving! Thanksgiving Data Fun Fact: • 34% of people will begin shopping on Thanksgiving Day. • 20% of people will spend $1,000 or more on holiday shopping this year. • 37% of Black Friday shoppers are ditching lines to enter stores after waiting less than 30 minutes. (Source:driveresearch) #blackfriday #thanksgiving #funfact

Welcome to our Meet the Team series! Today, we're introducing our Data Analyst, Sid Reddy. 🎤 What's your role at PDL, Sid? I help clients optimize their advertising campaigns and, ultimately, businesses as a whole by providing valuable insights into the strengths and weaknesses of their media strategy. ✨What's a fun fact about you? I was a witness in a case reviewed by the Supreme Court. #team #employeespotlight #predictivedatalab #data

Welcome to our Meet the Team series! Today, we're introducing our Director of Data Science, Dana Cody.  🎤 What's your role at PDL, Dana? I plan, guide and build our usage of machine learning and AI to help our clients grow their business. Our main focus right now is using clustering for audience development and Bayesian regression for media mix modeling.  ✨What's a fun fact about you? I am a huge nerd and love to read nonfiction. I enjoy learning about everything: history, physics, neuroscience, urban design, economics, sociology, art, music, anything! I don’t think there is anything that I would consider “boring.” #team #employeespotlight #predictivedatalab

Have you ever heard of GeoPolygons and how they work? At Predictive Data Lab, we use cutting-edge tech to deliver insights! Our software lets us create digital ‘polygons’ on Google Maps to define points of interest. When a device enters, it counts as a visit—giving us precise data on who’s engaging with key locations! Watch the full episode here: https://bit.ly/4hTGyRI #Geotargeting #TechInnovation #Locationdata #data #predictivedata

Welcome to our Meet the Team series! Today, we're introducing our Operations Analyst, Nakoya Solomon. 🎤 What's your role at PDL, Nakoya? I analyze PDL’s internal data in the same manner that we analyze our clients' data.    ✨ What's a fun fact about you? I can memorize directions after only visiting a place once. #team #employeespotlight #predictivedatalab

Media Mix Modeling (MMM) is a predictive model that helps analyze spending across various tactics and factors such as seasonal, macroeconomics, and more. MMM reveals which tactics drive the most revenue by showing how each element contributes to results. However, the model works best if your tactics vary over time, as it relies on diverse data to predict accurately. Watch the full episode here: https://bit.ly/40FUFny #MediaMixModeling #MarketingInsights #PredictiveAnalytics #DataDrivenMarketing

Today, we're introducing our Director of Technology, Jeb Stewart. 🎤 What's your role at PDL? I plan, build, and support the technology that makes PDL work. ✨ What’s a fun fact about you? I raced longboard skateboards in an event sponsored by Red Bull. Stay tuned to learn more about our team. We'll introduce a team member each week as part of our Meet the Team series. #predictivedatalab #employeespotlight #team #dataanalytics #technology

What are the benefits of using PDL's level of media attribution? Our media attribution goes beyond traditional metrics like CTR and website traffic—it offers much deeper and more valuable insights, especially with geolocation data. With our media attribution, you can track where sessions originate and your visitors' specific locations, like seeing how many people are coming from places like Austin, Texas or Ontario, Canada to your destination. This level of detail not only helps you calculate a precise marketing ROI but informs you on what locations to optimize your campaign dollars toward. For example, if visitors from Florida engage more than anticipated, it might be time to allocate more of the budget there. Media attribution gives a more complete view of who's interacting, helping you make data-driven decisions to drive better results. 🚀 Watch the full episode here: https://bit.ly/3NR2qQ3 #destinationmarketing #dataanalytics #data #predictiveanalytics #destinationmarketingtips

Predictive Data Lab, a leading data analytics and business intelligence organization, was looking to address declining hotel occupancy rates for one of its DMO clients. They partnered with Azira to deliver marketing intelligence solutions for the DMO, resulting in a significant occupancy increase for the hotel. ↗️ Curious how? Read more to find out: https://hubs.ly/Q02WSrZD0 #ConsumerInsights #Hotels #Travel #Tourism

Today, we're introducing our Director of Strategy, Oren Fanok. 🎤 What's your role at PDL Oren? I help shape and guide PDL's growth strategy, revenue goals, and overall direction to ensure continued success across all departments. ✨ What's a fun fact about you? I’ve lived in 6 different states and explored 10 different countries so far! #predictivedatalab #employeespotlight #team #dataanalytics