Thorough discovery is the unsung hero of the software sales cycle. Understanding your prospect's needs is the foundation for a successful deal. It enables you to unlock hidden opportunities and challenges as you dig deeper into the client's situation. Establishing a deeper understanding of their business also helps to demonstrate your credibility as a trusted advisor and strengthen your relationship. More than that, a thorough discovery allows you to tailor your pitch to their unique needs. You're able to showcase how your software directly addresses their pain points and drives desired outcomes, making it a compelling offer they can't refuse. This is why you should always work on evaluating and improving your discovery process and technique. Do you have any tips or best practices to share for conducting effective discovery? Let us know in the comments!
And let us know if you have any topics you'd like us to address in this webinar!
✅Proper discovery can turn our "pitch" into a journey through the client's business vision showing the art of the possible. ✅Here is a short list of some ideas for thorough discovery: ➡️Confirm alignment between our capabilities and the client's business initiative as early as possible (qualification) to ensure that we have a high probability of delivering a solution that drives client satisfaction and thus ARR. ➡️Map out the decision-making process including key stakeholders, their level of formal and informal influence, role in the buying process, and favorability to our solution so we can engineer influence in our favor for a win-win outcome. ➡️Determine the stakeholder's perception of quantified value and how they weigh that against the perception of cost and risk of implementation so we can emphasize the value and minimize the perception of cost and risk. ➡️Evaluate the alternatives they're considering including the competition and "do nothing." This allows us to plan a competitive strategy to clearly show why they should choose us and not the alternatives. ➡️Divide and conquer as a SE-AM team, working top-down and bottom-up as needed so we can connect our solutions to the needs. #presales #sales #SEAMlessSales
Absolutely! One tip I find invaluable is to always ask open-ended questions to encourage deeper conversation. Also, actively listening and taking detailed notes can help you understand the client's unique challenges and needs better. Tailoring your approach based on these insights can significantly enhance the effectiveness of your pitch. Looking forward to hearing other best practices!
If you want to learn more about the impact of good discovery and improve your questioning techniques, check out our upcoming webinar on Sales-Led Discovery. https://greatdemo.com/webinar-sales-led-discovery/