Paul Samuels’ Post

Combining OOH media with an industry event is one of the most efficient ways companies can invest their marketing dollars. 

Now that the excitement of the Euros has settled down let's take a look at how some of the biggest brands performed, off the pitch. Opinium's brilliant AdVantage tool tracked the UK's attitudes towards the advertisements shown throughout the Euros to rank the most successful campaigns. Take a look for yourself at how they faired: https://lnkd.in/eT-NGRee #Euros #advertisingcampaign #halftimeshow

Superloop’s 'Ads at Record Speeds’ campaign with Leo Burnett Australia and Zenith Media Australia deviates from the traditional 30- and 15-second spots, timing specific messages to the exact hundredth of a second to match famous sporting record speeds. Ben Colman, chief marketing officer at Superloop, said, “Superloop is all about record-breaking internet speed at outstanding value. We’re on the internet, so we’re just joining the conversation at an opportune moment in the calendar. We like to play, so we’re always going to be a bit cheeky when we enter the chat.” James Beswick and Rowan Foxcroft, associate creative directors at Leo Burnett Australia, also said, “Seeing as some people in Paris are attempting to do things at record speeds, we thought we’d challenge Broden and Madeleine to talk about Superloop’s incredible speeds at record speeds, too. Unfortunately for Broden, that involved him running a literal marathon whilst doing so.” #marketing  #adcampaign  #australia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

In an increasingly saturated and competitive digital marketplace, brands are often focused on quick wins through traditional advertising methods. However, relying solely on impressions, views, or clicks misses the bigger picture—trust. #youthsports #brands #brandgrowth #growthstrategy #athletes #lnup https://lnkd.in/ebuEtkyc

Boost Your Outdoor Event with Advertising Canopy Tents!  Canopy tents are more than just shelters—they’re a powerful marketing tool that enhances any outdoor event, from trade shows to festivals. With so many types of tents available, varying in materials, structures, and uses, it can be overwhelming to find the right fit. Today, we’re spotlighting the standout choice for outdoor events: the advertising tent, also known as the pop-up tent. These versatile tents not only provide shelter but also elevate your brand’s visibility, creating an engaging experience for your audience. Choose pop-up tents for easy setup, customization, and a memorable brand presence! #MarketingTools #CanopyTents #OutdoorEvents #AdvertisingTents #PopUpTents #BrandVisibility #EventMarketing #TradeShows #FestivalTents #BusinessGrowth #CFM

Some of the best examples MARKETING successful marketing campaigns Sure, there are many examples of businesses that have successfully utilized creative marketing strategies to transform their brand image and gain a competitive advantage. Here are a few more: 1. Old Spice: In 2010, Old Spice launched its "The Man Your Man Could Smell Like" campaign, featuring actor Isaiah Mustafa in numerous humorous, over-the-top commercials. The campaign went viral for its clever, quirky humour and quickly became a cultural phenomenon. As a result of this campaign, Old Spice sales increased by 107% in just one month. 2. Coca-Cola: In the 1970s, Coca-Cola was struggling to compete with Pepsi and was losing market share. So, they launched the "I'd Like to Buy the World a Coke" campaign, featuring a catchy jingle and a message of unity and peace. The ad was so popular that it was later turned into a full-length song, and Coke's sales went up significantly. 3. Dollar Shave Club: In 2012, Dollar Shave Club launched an innovative and humorous video ad that went viral on social media. The ad promoted the company's subscription-based razor service, highlighting its convenience, affordability, and high-quality products. The video reached millions of people and helped Dollar Shave Club establish a strong brand identity and grow rapidly. 4. Red Bull: Red Bull's marketing strategy centres around extreme sports events and sponsorships. The company has sponsored numerous extreme sports athletes, events, and competitions, such as the Red Bull Air Race and the Red Bull Cliff Diving World Series. These sponsorships have helped Red Bull establish itself as a leader in the energy drink market and create a strong, adrenaline-fueled brand image. These are just a few examples of how businesses can leverage creative, innovative marketing strategies to transform their brand image, attract new customers, and build sustainable growth. #digitalmarketing #marketing #brand #campaign #seo #redbull #dollarshave #cocacola #oldspice

For a long time, the world of experiential marketing felt impossible to measure. Our pre-registration system lets guests sign up while waiting in line, turning idle time into entertainment, so that guests can make the most of their day out instead of being hassled for data at every turn. And for our clients? We can provide a detailed report at the end of the campaign, highlighting insights such as which areas were the most popular, average dwell time, or users per hour or day; all to help justify the brand’s return on their investment. Want to find out more about how we can streamline your next event? Get in contact: https://lnkd.in/eE69Q_NZ #experientialmarketing #preregistration #clientbenefits #brandactivation

Experiential marketing: Potent tool in your business’s success -- IN today’s saturated market, standing out from the crowd is more important than ever. While traditional marketing tactics like advertising and promotions are still valuable, they often fall short in creating lasting connections with consumers. That’s where experiential marketing comes in.>https://shorturl.at/yNgTb

Another amazing Experiential Marketing Summit has come to a close, but the memories will stay with us forever. If you missed EMS this year, be sure to check it out and save the date for 2025! 📽: Shaun Clearie #emslive #eventmarketer #experientialmarketingsummit #experientialmarketing #eventmarketing #eventprofs #marketingprofs