Leo Burnett Australia

As we say farewell to 2024 and look forward to 2025, we've been reflecting on our year of Leo Burnett reinvention. This year we've welcomed 14 new team members, celebrated 11 internal promotions, embraced 4 new clients, including 2 major pitch wins, and launched a raft of work in market. All we need now is the partridge in a pear tree. It has been a year of pulling together as a team and defining an exciting path for next year. So, a very happy holidays to all of you, to our wonderful client partners, our talented team at Leo Burnett Australia and our partners at Publicis Groupe ANZ. Thanks B&T for the mention! https://lnkd.in/gKi-jKst

"When agencies primarily focus on ticking boxes or delivering predefined tasks, there is little space for the kind of creative thinking that can elevate a brand, forge deep emotional connections, and drive sustained growth. Creative agencies need the freedom to challenge decisions and propose bold ideas that may feel uncomfortable in the short term but can lead to truly exceptional customer experiences. Only then can a brand create experiences that surprise, delight, and sustain lasting impact."   As part of AdNews Australia's Perspectives series, CEO Clare Pickens talks about the need for agencies to embrace their role as strategic partners that focus on the customer's needs. She reminds us that in today's AI-driven world, efficiency is vital, but creativity remains the key driver of growth.   Read about investing in creative value: https://lnkd.in/gepXyexe

We're so pleased to take home a bronze in Social Media, User-Generated Content at the ONE Asia Creative Awards for 'The Wedding That Fans Built' with Herd MSL, PXP and our wonderful clients at Diageo 👏

With the news below we’re deeply excited to announce the expansion of our partnership with Suncorp Group. This partnership has gone from strength to strength in the last seven years and with the total consolidation of Suncorp’s creative and production with Leo Burnett Australia and our Publicis Groupe ANZ partners, namely PXP and Prodigious Australia, the potential is greater than ever. It is with much gratitude to all involved that we begin to roll up our sleeves; the entire agency team for getting us here, Mim Haysom GAICD and her Suncorp team for putting their trust in us, the team at OMD Australia for their ongoing partnership and the stellar team at Ogilvy Australia for their outstanding work to date on brands such as AAMI. Thank you everyone. We will endeavour to do you proud!

We are thrilled to announce that Leo Burnett Australia has officially begun our partnership with ANZ Bank. This pivotal moment marks a significant step in our journey, and we couldn't be more excited about the possibilities that lie ahead. At Leo Burnett, we pride ourselves on crafting impactful campaigns that resonate with audiences. Partnering with ANZ Bank presents us with an incredible opportunity to innovate and drive meaningful connections with customers. Thank you to everyone who has been part of this journey so far. We look forward to an ambitious future filled with collaboration, creativity, and shared success.

Imagine your internet still runs at ye olde planking speeds of 2011. Nightmare! Well that’s what it’s like for millions of Aussies today.    Luckily, Superloop are here to free those suffering this ancient, stiff, unacceptable plight.   Thanks to the teams at Superloop, HOOVES, the Editors, Mosaic Music & Sound and The POOL COLLECTIVE for helping us resurrect this legendary meme. https://lnkd.in/g2UcwJJS

General Manager James Walker-Smith took to the stage yesterday at TikTok House at SXSW Sydney to talk all things fandom. He spotlighted our work with Bundaberg, where we threw a wedding for one lucky Australian couple, planned entirely by diehard Bundy fans.   The work was inspired by the fans, planned by the fans, and was a dream come true for two Bundy fans. It's proof that when an idea is genuine and authentic to the brand, fans can be your biggest superpower in executing that idea and generating fame. Hear the full story here: https://lnkd.in/gvk_NXrt   Thank you to our partners at TikTok and to our wonderful clients who came along to join in the fun. #SXSWSydney

“For me, creativity is about solving business problems in the most interesting, dynamic, and memorable ways…That’s what gets me excited about creativity—doing something that tightly answers a human problem and a business problem with a really exciting creative solution."   “Whether it’s diversity in education, socioeconomics, or ethnicity, being surrounded by people who aren’t like you—and who have strong, distinct voices—is essential. That’s when healthy creative friction happens, and it elevates the work.”   CEO Clare Pickens sat down with Nikita Mishra from Campaign Asia-Pacific to discuss what great creativity looks like, how diversity is essential to understanding consumer behaviour and elevating the work, and how absurdism and humour can make for memorable, award-winning content.   Read the interview in full: https://lnkd.in/gf6uAWf5

There are times when it’s perfectly okay to give in to your cravings for Red Rooster’s crunchy fried chicken. Mid-game during the NRL Finals? Probably not one of them. That’s why we’ve created ‘Cravings Resistance Training’—a series of drills to help the Sydney Roosters stay strong against their Crunch Time chicken cravings.   Find out more: https://lnkd.in/gyqH8guM

Congrats to our Senior Copywriter, Lucy Hay, for taking home a bronze at the 45th AWARD awards.   We love to see our people recognised for their incredible efforts both at work and beyond. If you haven't heard of CLUTCH Glue, go check it out!