Opinium’s Post

As individuals, we showcase remarkable loyalty to our favorite sports teams, embodying deep dedication and steadfast support. Brands aiming to enhance customer engagement and loyalty can draw insightful lessons from the fan engagement techniques utilised in the sports industry. Leveraging emotional connections, brands can nurture powerful relationships with customers, transforming them into loyal advocates. Research highlights that emotions play a pivotal role in fostering loyalty, surpassing elements like convenience and efficacy in influencing brand allegiance. #SportsIndustry #CustomerEngagement #BrandLoyalty #marketing #46concierge #UAE

⚽ Here's how brands including Paddy Power and Irn-Bru are leveraging sport to stand out. With the Euros firmly underway and the Olympics on the horizon, brands are ramping up their advertising efforts to capture the attention of legions of sports fans. From Irn-Bru's 'Mannschaft' to Paddy Powers commentary on Brits abroad, this year's offerings have felt particularly engaging, using using humor and celebrity to create memorable spots. In partnership with Kantar, The Drum is looking at some of the most effective ads from the Summer of Sport - even if the Scottish mannschaft didn't quite cut it at the Euros https://lnkd.in/g5wUTQXY

Check out this article for key takeaways on how brands can connect more deeply with regional audiences. Had the privilege of attending the recent exchange4media IDAC event, where the panel discussions revolved around regional branding, brand activations, and the growing impact of regional languages in marketing. https://lnkd.in/d6HANFDy The Bottomline Digital #Branding #RegionalMarketing #MarketingInsights

The latest IPA Bellwether survey for Q1 2024 pointed to a slight cooling in marketing and advertising budgets, but the events sector in the UK continues to boom!! This is something we at AEG Europe Global Partnerships have been fully aware of for a while, but it is great to have some independent experts back this up via the report . "While an advert lasts just seconds, an event lasts for hours – and the memories, a lifetime – giving brands longer to engage with consumers and enhance their experiences....Events are incredibly versatile, allowing brands to use their activations to deliver to different brand objectives whether that is to increase consideration, reward loyal customers, meet sustainability objectives or demonstrate brand values in a meaningful way" AEG Global Partnerships AEG AEG Europe AEG Presents AEG Presents UK AXS The O2 IPA (Institute of Practitioners in Advertising) European Sponsorship Association (ESA) Mediashotz news #liveevents #sponsorship #marketing #advertsing https://lnkd.in/eN6TGW_4

Some of the best examples MARKETING successful marketing campaigns Sure, there are many examples of businesses that have successfully utilized creative marketing strategies to transform their brand image and gain a competitive advantage. Here are a few more: 1. Old Spice: In 2010, Old Spice launched its "The Man Your Man Could Smell Like" campaign, featuring actor Isaiah Mustafa in numerous humorous, over-the-top commercials. The campaign went viral for its clever, quirky humour and quickly became a cultural phenomenon. As a result of this campaign, Old Spice sales increased by 107% in just one month. 2. Coca-Cola: In the 1970s, Coca-Cola was struggling to compete with Pepsi and was losing market share. So, they launched the "I'd Like to Buy the World a Coke" campaign, featuring a catchy jingle and a message of unity and peace. The ad was so popular that it was later turned into a full-length song, and Coke's sales went up significantly. 3. Dollar Shave Club: In 2012, Dollar Shave Club launched an innovative and humorous video ad that went viral on social media. The ad promoted the company's subscription-based razor service, highlighting its convenience, affordability, and high-quality products. The video reached millions of people and helped Dollar Shave Club establish a strong brand identity and grow rapidly. 4. Red Bull: Red Bull's marketing strategy centres around extreme sports events and sponsorships. The company has sponsored numerous extreme sports athletes, events, and competitions, such as the Red Bull Air Race and the Red Bull Cliff Diving World Series. These sponsorships have helped Red Bull establish itself as a leader in the energy drink market and create a strong, adrenaline-fueled brand image. These are just a few examples of how businesses can leverage creative, innovative marketing strategies to transform their brand image, attract new customers, and build sustainable growth. #digitalmarketing #marketing #brand #campaign #seo #redbull #dollarshave #cocacola #oldspice

𝗣𝗼𝘄𝗲𝗿 𝗬𝗼𝘂𝗿 𝗪𝗲𝗲𝗸𝗲𝗻𝗱 🔋 The smoothie chain collaborated with Paris Hilton for its latest product launch that was . Benefit from this post? Interact now—LIKE, COMMENT and SHARE it! Follow us to get invaluable marketing insights and start empowering ⚡ your BRAND now. #GXM #SimplyBetterMarketing #Brand2PeopleAgency #BrandRaising #Branding #Marketing #MarketingStrategy #DigitalMarketing #ContentMarketing

Hype is everything for sports brands right now. Hype creates a sense of urgency driving consumers towards purchase. In our newest article, we highlight some great examples of hype generating campaigns and why hype is a great tool to build into your next campaign!

Talent experts from Platinum Rye Entertainment / TMA (The Marketing Arm) share their secrets for creating a successful celebrity brand deal 💡

How are you creating hype for your brand? Check the post below for some inspiration and hmu with any comments or knowledge you want to drop. / NG /

🚨 **Important Read for Marketers & Advertisers** 🚨 As brands gear up for the T20 season, a new factor is coming into play: self-declaration guidelines. This insightful article from afaqs! explores how these guidelines might impact advertising strategies and spending in the cricketing arena. 📊 **Key Takeaways:** - **Transparency & Compliance:** Brands will need to be more transparent in their advertising claims, potentially reshaping how they communicate with their audience. - **Impact on Budgets:** These guidelines could influence where and how much brands allocate their ad spends during T20 matches. - **Strategic Shifts:** Marketers may need to rethink their strategies to align with these new regulations while still capturing the excitement and engagement of T20 cricket. 🔗 [Read the full article here](https://lnkd.in/dsVZcpiu) This is a must-read for anyone involved in sports marketing, advertising, or brand management. Understanding these changes is crucial to staying ahead of the curve and ensuring your campaigns are both effective and compliant. #Marketing #Advertising #T20 #BrandStrategy #Compliance #SportsMarketing #AdvertisingRegulations #LinkedInNews