Xi

In 2025 meeting your consumers in the moments that matter, well, matters the most. There are thousands of ways for brands to connect with their customers, fans, and guests. The real magic is bringing these moments together: providing a single experience for the users, and a single viewpoint for your business.

The cheer zone at Mile 21, led by the legendary Run Dem Crew, is more than a milestone for runners. From boom boxes to confetti, this “party” has become a longstanding destination of the London Marathon.   It’s no wonder brands are seeking opportunities to replicate this. But should brands be creating their own cheer zones, or could they achieve more by partnering with existing communities like Run Dem Crew? 🤔 By authentically supporting community ran experiences, brands can share in the energy that has already inspired so many runners and supporters alike.   🎙️ Listen to the full discussion now on Spotify and YouTube to explore more creative ideas around the London Marathon! Spotify: https://lnkd.in/gZW8zhze YouTube: https://lnkd.in/g3qtE2q3

In-person supporters cover serious miles for a glimpse of their friends and loved ones – spending most of the day simply soaking in the London Marathon atmosphere. When they’re not walking, they’re waiting, turning the streets of London into one of the largest spectator sports on planet earth. With no fixed point of viewing the race, audiences can be engaged across a huge amount of ground (pun intended) through entertainment. Businesses looking for a win with purpose can collaborate with charities, track spectator mileage between activations and turn those steps into donations for a great cause. 🚶♀️💡 🎙️ Listen to the full discussion now on Spotify and YouTube to explore more creative ideas around the London Marathon! Spotify: https://lnkd.in/eCQDkyhi YouTube: https://lnkd.in/e9wEpSar #MakeItExperiential #ExperientialMarketing #SportsMarketing #MarketingPodcast #LondonMarathon2025 #TCSLondonMarathon

A perfect example of experiential sports marketing is Lidl's sponsorship of the 2024 Euros. As a key sponsor of the tournament, Lidl harnessed the power of experiential marketing to not only promote the Euros but also drive app usage and enhance brand engagement and loyalty. Fans enjoyed exclusive Lidl prizes and deals while participating in a variety of engaging brand activations and fun gamification activations. Curious to learn more about how Xi helped Lidl to captivate fans and strengthen their brand presence during the Euros? Read the full case study to discover the innovative strategies that made this campaign a success! Case Study➡️https://lnkd.in/ejHADyfe #ExperientialMarketing #SportsMarketing #BrandActivations #Euros #Lidl

Running is often about more than just fitness - it's about mental health, fun, and community. From funny costumes to breaking Guinness World Records, the London Marathon offers endless opportunities for creativity and engagement. Imagine a Mario Kart-style leaderboard tracking the fastest costumes - how much entertainment would that provide both runners and supporters? 🏃♂️🍌🍓 🎙️ Catch the full episode out now on Spotify and YouTube for more insights into the London Marathon. Spotify: https://lnkd.in/e2ZCrzci YouTube: https://lnkd.in/eHkFj4Xe #MakeItExperiential #MakeItMemorable #ExperientialMarketing #SportsMarketing #MarketingPodcast #LondonMarathon2025 #TCSLondonMarathon #GuinnessWorldRecords

'Make It Experiential' Episode 3 sees hosts Franco Boydell and Andrew Hill joined by Dan Strang, the original founder of Xi and now CEO & co-founder of Coopah, the official training app for the TCS London Marathon. With his background in experiential technology and a deep connection to the running community, Dan brings a unique perspective on the global impact of the London Marathon. From the community the marathon fosters to brand activations and The Running Show, tune in to hear Dan, Franco, and Andy discuss how brands can leverage this iconic event to build meaningful connections and create memorable marketing moments. Make it Memorable. Make it Meaningful. Make it Experiential. #MakeitExperiential #ExperientialMarketing #SportsMarketing #MarketingPodcast #LondonMarathon2025 #TCSLondonMarathon https://lnkd.in/erMxqkAD

London Marathon - It’s a Global Event! The 2025 London Marathon is set for April 27th. Less than 6 months to go, runners are commencing their training and brand marketers are strategising their campaigns. That’s why the upcoming episode of the Make it Experiential podcast, featuring Franco Boydell, Andrew Hill and guest star Dan Strang dives into everything about the London Marathon. Full Episode out soon on Spotify and YouTube! #LondonMarathon #LondonMarathon2025 #MakeItExperiential #MakeitMemorable #MarketingPodcast

What started as an eight-person Dallas Cowboys "Meet the Team" activation with fans choosing to meet five players through augmented reality at five stadium locations - quickly turned into a powerful, repeatable concept. Soon, we saw the same brief hitting our desks day in and day out, aiming to bring this simple yet effective activation to UK stadiums. Building on the success of the Dallas Cowboys, we took this experience to the next level with our 50-person “Meet the Team” activation for Man City. Looking for creative campaign ideas for the 2025 sports season? Tune into our latest podcast episode for insights, now available on Spotify and YouTube! Spotify: https://lnkd.in/egXvQdhg YouTube: https://lnkd.in/ezeJ86aw #MakeItExperiential #MakeItMemorable #SuperBowl2025 #SixNations2025 #WorldCup2025 #ExperientialMarketing #SportsMarketing #MarketingPodcast

Engage hundreds to thousands of guests at your next event with every brand activation! ✨ XPass simplifies event registration, guest management, and data collection, allowing attendees to register once and enjoy a self-service experience throughout the day. Track engagement, gather valuable marketing insights, and collect data effortlessly. With powerful analytics, you’ll gain deep insights into your events performance and demonstrate ROI with ease 📈 Watch to learn more about how XPass can transform your next event. Discover how Xi can help you deliver a frictionless guest experience, by visiting our website: https://xpass.wearexi.com/

With major sporting events on the horizon, brands have a unique opportunity to create unforgettable experiential marketing campaigns. As we approach 2025, the potential to blend technology, creativity, and sport is greater than ever. Brands that can deliver real value, whether through personalised products, immersive experiences, or shareable moments, will be remembered long after that final whistle blows. Planning your next campaign? Think beyond the traditional. For more insights and creative ideas, check out our latest blog: https://lnkd.in/e6g56_Dk #ExperientialMarketing #SportsMarketing #EventMarketing #SixNations2025 #SuperBowl2025 #WomensWorldCup2025 #MakeItExperiential #MakeItMemorable