How do you build a personal brand? I see so many founders trying to break through the noise and make a voice for themselves. But so many fail because they don’t lay the foundation first. • Do your research 📝 • Find your audience 🗣 • Build your origin story 🏡 • Be relatable 💙 Lean on your story, vision and purpose as your anchor point. The point that drives your message. This should be the underlying message through all your content. Get this right, and your content will work. Get this wrong, and you are wasting time. ------- Wanna chat about content? Shoot me a dm --> Patrick Bates
"it's really important to get that origin story locked down" 👏 + If you're still figuring out - figure it out in public and build a community interested in that journey. You'll have customers lined up
Put the LinkedIn algorithm aside and learn to win the hearts of humans; then LinkedIn will love you. Patrick Bates
You're killing it! To add: BE AUTHENTIC.
Building a brand requires strategy no doubt!
Tailored Personal Branding for CEOs, Founders & Consultants on LinkedIn | Managing Partner & Co-Founder of Hume Agency
6moAnd just have fun with it. Write in a way that doesn’t make you cringe. You don’t have to transform into an Executive from the 1960’s just because you use LI as a platform. Be you.