Do you feel the pressure to post now, share instantly and publish ASAP? 🙈 It’s easy to think that more content always equals better results. But the truth is, safeguarding your brand identity often means knowing when to pause ⏸ 👇 In the latest episode of A Measure of Marketing, Hayley and Kelly Joanne highlight the importance of holding back. Whether it's holding off on posting an image that doesn’t quite fit or choosing not to publish a blogpost that isn’t aligned with your brand voice - taking that step back can make all the difference. Quality over quantity is more than just a saying; it’s a strategy. The long-term health of your brand depends on the consistency and authenticity of your content, not the speed at which you put it out there. 👉 So a top tip - the next time you feel the pressure to post just for the sake of it, ask yourself: "Is this true to my brand?" If not, it might be worth waiting until it is. #Branding #MarketingStrategy #ContentCreation #BrandIdentity
A great conversation had. Finding the confidence to pause and hold back is really important. Otherwise, your brand identity starts to snowball, and you lose consistency and finesse across your branding.
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3moPausing is really hard when you are excited about something