Patrick Bates 🦋

Are you thinking about LinkedIn ads the wrong way? Yes, I know you want leads.... We all do! But first, LinkedIn ads are about: 1) activating your audience in channels where they learn 2) guaranteed delivery of key messages to your ICP 3) making the shortlist when buyers are ready 4) winning mindshare before market share Buyers choose from shortlisted vendors 90% of the time. If you wait until they're in-market, it's too late. Check out our LinkedIn ads clinic replay for lips and tricks to stay top-of-mind throughout the buyer's journey (link in comments)

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Lets talk about influencer marketing in B2B. For the past 4 years I’ve grown my LinkedIn from 2,000 to almost 27,000 followers, made over a thousand posts, generated millions in impressions and had the privilege of working with many brands Heres the truth: influencer marketing in B2B is still misunderstood Most people think it’s just about pay-per-post based on follower count But it’s way more than that A real brand partnership with a subject matter expert goes deeper It's about collaboration, creating content together and building lasting relationships Heres what a successful brand partnership looks like in my opinion ⤵️ 🔹 Trust & credibility: Influencers are trusted voices in their industry 🔹 Brand awareness: They help spread your brands message 🔹 Authority & influence: Their opinions carry weight and influence decisions 🔹 Relationship building: They foster genuine connections 🔹 Engagement: They are actively involved with their audience 🔹 Audience knowledge: They know their followers needs and pain points 🔹 Conversation starters: They initiate meaningful discussions 🔹 Traffic drivers: They drive traffic to your website or landing pages 🔹 Target market access: They give you direct access to your ideal customers 🔹 Transparency: They are open and honest with their audience 🔹 Brand advocacy: They become your brands biggest champions 🔹 SEO improvement: They help boost your SEO rankings 🔹 Information providers: They deliver valuable insights and information 🔹 Fresh perspective: They bring new and innovative ideas Bringing on an "influencer" is about more than just paying for posts Its about building trust, credibility and education Its about creating real value and driving genuine engagement So if you’re thinking about leveraging influencer marketing don’t just look at follower counts Find someone who fits your brand’s ICP and market Partner with them. Collaborate. Create together Thats where the real magic happens 🔥 P.S. What’s been your experience with influencer marketing in B2B?

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Today every founder wants to go to every big podcast and become popular. This has become the new normal and it is a great strategy to promote your brand. If you are good in front of the camera then go on a podcast and talk about your journey and your brand. This will give you an advantage over your competition. What do you think?

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If you want to fill your stockings this Christmas Start filling your pipeline now… 1. Niche Campaigns Create campaigns for targeted segments within your ICP. Tailor messaging to address the pain points of each niche. Use channels like LinkedIn Ads, Google Ads, and industry-specific publications to reach these segments. 2. Inbound Marketing Develop your content strategy. Create high quality articles, videos, and lead magnets that speak directly to the specific pain points of each niche. Ensure your SEO efforts are targeted to attract traffic from these segments. 3. Cold Outreach Before reaching out, research each prospect within your target niche. Personalise your emails and calls with specific details about the prospect’s company and activities. Use LinkedIn and Crunchbase to gather information and leads. 4. Social Selling Be active on LinkedIn. Share content relevant to your industry, join groups, and engage in conversations. Gradually build relationships by offering help and insights before pitching anything. 5. Account Based Marketing Build relationships with multiple stakeholders in target accounts. Map out and connect with decision-makers, to get a multithread approach to each account. Personalise outreach to each stakeholder’s role and interests. 6. Follow-Up Use CRM to automate and schedule regular contact and track conversations. Ensure no lead falls through the cracks. This keeps communication regular and your prospects engaged throughout the sales cycle. This is WYAD (What You Actually Do) To ensure you smash target this year Repost to help another salesperson And follow for more every day ————————————— House of Sales Learn.Sell.Grow. ————————————— P.S. You can also plant a tree now if you like…

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Are you selling high-end goods such as jewelry, fashion accessories, and furniture where your AOV is around £500+? Then you need to read this: Selling high-ticket goods (over £500+) on Google is a bit trickier than selling low-cost items such as t-shirts or dog collars. Here are 5 tips that can help you move things along if you are stuck. 🍐Patience is key: People don't buy a grand piano or £1000+ piece of jewelry on impulse. Expect a longer sales cycle. Focus on building trust and authority first. 🍐Educate, don't sell: Your ads should be informative. People are researching, not buying right away. Answer their questions, provide value, and position yourself as an expert. 🍐Target the right audience: Use detailed targeting options. Look for people with high intent, like those searching for specific product features or comparing brands. (if you want a list of affluent/wealthy UK post codes to use in your targeting then DM me) 🍐Remarketing is your friend: People often need multiple touchpoints before buying. Use remarketing to stay top-of-mind and nurture leads. 🍐Measure, learn, adapt: Track key metrics like time on site, pages per session, and lead-to-customer conversion rate. Use these insights to refine your campaigns. Remember, this isn't a sprint, it's a marathon. Stay consistent, keep testing, and you'll see results. ----------------------------------------------------------------- 🤢Sick to death of paying over £1000 per month in agency fees without seeing a positive return. Then you and I need to have a chat. Keep your profits in your pocket. . . Slide into my DM's for a chat and ring the bell to keep up with notifications.

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Nails in the content marketing coffin: • Silos between marketing and sales • Aiming for perfection • The lack of a specific reason for each piece you create • Publishing content sporadically • Trying to be on all channels • Incomplete knowledge about your target audience • Not basing decisions on data • Not reusing, repurposing, and revising your existing content • Not having systems and processes in place to create content One of these is a problem. 4 of these you're not functioning. 7 of these and you're dead in the water. If you're suffering from this you need a content marketing strategist. This sort of pro puts it all together, gets you on track to produce content that has ROI, and provides focus and structure to your content dev efforts. I have an opening for one client in July! I specialize in global content - creating content for all markets, not just your home market. 🌏

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The ultimate solo business hack: Start sucking today. None of us is good at all the things we need to be good at to thrive as freelancers or consultants. And it takes a while to figure out which core competencies you must develop and which ones you can delegate. Even if you’d prefer to delegate everything outside your zone of genius, you may not have the cashflow yet. So what’s aptitude have I seen in my coaching clients who go on to make life-changing income? These two complementary aptitudes: 1. High tolerance for looking foolish 2. Taking messy, imperfect action Whatever it is you wish you were better at, start sucking today. In 100 days, you’ll either have the growth or regret. Here’s a free email course with 4 other essential mindset shifts: https://lnkd.in/ePbnbrni. And here are 4 things I’ve tried recently despite feeling self-conscious, underqualified, or amateurish: - Driving Meta ad strategy and creative - Asking a stranger for help - Making videos in public - Tie-dying tshirts What are you doing right now that you’re not particularly good at?

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This is the most common mistake marketers and founders make in influencer marketing. Not setting a clear objective. There are only two objectives: - Sales - Brand Awareness Don't think about the combination of both. Just be clear about what you want and convey the same to agencies & influencers. You will always get the best returns.

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This is where I would spend 99% of my time on. (Especially nr.4). Many creators on LinkedIn talk about content creation, engagement strategies and profile optimization. All extremely important for building your brand. But what if you're building on top of a poor foundation? Not many speak about that. You can post all you want, but if you don't have a solid product-market fit, you can wait till the cows come home. Having an irresistible offer in place that solves an urgent pain with a strong marketing message is that 20% that determines 80% of your outcomes. Start there Build later Already started with building your brand? Go back to these 5 steps and see where you can optimize. Often little tweaks can make a massive difference in how effortlessly you sell your program or service. Compare your offer to these steps. Make the tweaks. See the difference. Thank me late. PS. Which of these 5 steps are you not yet using in your offer?

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Wondering why you should care about audience penetration on your LinkedIn Ads? 🔦 While being able to calculate how deep you've gotten into your audiences isn't a new metrics per se, it's new you can now see it directly in your ads manager. In my opinion a nice and welcomed addition from LinkedIn. The metric alone might not seem all that important, but it actually gives you some nice pointers - especially if it's paired with e.g. frequency; 👉 Am I spending enough to reach a descent amount of my audience or do I need to either lower my total audience size or start spending more? 👉 Do I need to change my optimization, as my frequency is going through the roof, but my audience penetration is low? 👉 And for high spenders where they've also technically done what they can to optimize for reach; how active is my target audience and do I need to figure out where else I would be able to reach them (could be a good argument for considering LAN)? Reach & Frequency is significantly more important than most companies realize - so you should definitely not take this for granted (and if you have a LinkedIn rep, they can also make a nice custom report on this). Remember; It's better to be highly considered for a smaller & super relevant audience, than to be nothing to a large audience because you're spreading out too thin. 👍 Rule of thumb is to reach an average frequency of 3-4 every quarter whenever you wish to change a perception or drive an action. #certifiedmarketingexperts #b2b #b2bmarketing #linkedinads

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Most brands have copy paste flows The language in their Welcome Flow sounds the same as their AB Checkout flow Yet the customers are in different parts of their buying journey AND they need different information Remember this when writing your flows

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Most brands have copy paste flows The language in their Welcome Flow sounds the same as their AB Checkout flow Yet the customers are in different parts of their buying journey AND they need different information Remember this when writing your flows

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Most brands have copy paste flows The language in their Welcome Flow sounds the same as their AB Checkout flow Yet the customers are in different parts of their buying journey AND they need different information Remember this when writing your flows

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Most brands have copy paste flows The language in their Welcome Flow sounds the same as their AB Checkout flow Yet the customers are in different parts of their buying journey AND they need different information Remember this when writing your flows

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Most brands have copy paste flows The language in their Welcome Flow sounds the same as their AB Checkout flow Yet the customers are in different parts of their buying journey AND they need different information Remember this when writing your flows

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Influencer marketing is not performing anymore! We hear this statement over and over again. And we totally agree … if you’re still doing things the way you did two years ago. We have learned from over 2,000 collaborations and developed a process that still works. We call it Optimized Influencer Marketing. This process outlines how to execute and track successful influencer marketing campaigns from A to Z. Good news: We have summarized our Optimized Influencer Marketing process in a file. If you want to know how we set up an ideal influencer campaign and avoid common mistakes, then … 👇🏼 1. Like this post 2. Comment with "Process" 3. Connect with me so I can send you the file via private message.

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