Digital Impact Accelerator explained
Over my five years of global experience working across the Middle East, United Kingdom and Denmark with some top brands such as Audi, BMW, Emirates and Coffee Collective, as well as small startups and businesses, I found there's only three key ingredients to dominate online as a business and really to stand out from the crowd and be successful in this digital era.
These three key ingredients are to create high quality content, to create high value content and to create consistency.
Creating quality content attracts people to your platforms and to watch your content. To stand out from the crowd of millions of businesses and large corporations that are all creating content, one way to stand out is to create the highest quality. To do that, you have to understand what creates quality or you have to outsource that production process, but it's super important to stand out from the crowd. And then this quality really creates that credibility and professionalism that you're wanting your audience to see in you.
And then creating high value and creating consistency creates that engagement, sparks conversation, you know, you come up in those conversations with your audience members, even with strangers, they start talking about you, your brand and the value you're giving to them.
And therefore you build more of a community, you build more trust and you attract more people and therefore you build that rapport to generate those leads and sales.
So it's super important, right? And then finally it's creating consistency in your content. And this is basically to create that return on investment in your content.
You can't just put one or two videos out there and hope for the best, you have to be creating content daily.
Your content has to go out on the regular and to do that, you should dedicate one or two days a month at least, to creating and publishing that, or at least getting a system in place and a production crew that can help, because consistency is very important to create that credibility as well, as well as that element of professionalism.
When they click on your profile, if they see that you haven't posted in the last few weeks or months, it looks unprofessional.
Compared to another competitor who's posting regularly with value.
There you have it, it's creating high quality, creating high value and creating consistency.
But how can you do that on an affordable sort of process or is there an affordable solution for that that creates high quality and value and consistency.
And there hasn't really been a solution, there's so many video production crews out there that charge a lot for a video, but how many can really charge a lot or charge a minimum amount for lots of content for a longer period of time.
And that's exactly the problem I want to solve for small business owners.
So this is where the digital impact accelerator comes into play.
Essentially, this accelerator takes on 24 small businesses per year, and every quarter we take four of these businesses and create up to 150 high quality pieces of content around the four pillar method that I often talk about.The four pillar method of value.
And then once we have all that content, our social media team takes over their platforms, schedules that content and publishes that content for them over 6 months.
And we do this at such an affordable price.So the small businesses can afford to do it, and it makes sense for them so that they can focus on what they're good at and allow their content to dominate online and create this real digital impact.
So that's the solution we've created and if you want to learn more about this digital impact accelerator, you can book a vision session with me on the link below, and we can chat about how this could maybe fit with your brand.
COO at Incode Group; Business Advisor at MLP.Co;
11moGreat read!