Joshua Ritchie’s Post

Your brand is the story customers tell themselves and others about your company. When they believe your story is more interesting, compelling, and enticing than your competition's, you first win hearts, and then their minds, and eventually market share. Your story ultimately belongs to the customer, but you can shape it. Through creating and sharing engaging content, you'll connect with and inspire people to believe their lives would be better if they chose to buy from your company. The better the story, the stronger that belief. Best story wins.

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