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"We’ll see more virtual influencers owning the culture and the content in the space," said Dileep Raj Singh, Head of Digital, OMD APAC In the latest episode of OMD Digest, Dileep and Connie Chan (CEO, OMD China) share insights on the key trends shaping the APAC market and the implications of market shifts – including the rise of virtual influencers, the integration of social media networks in China, and the decentralisation of social media networks in India. Watch the full episode here: https://lnkd.in/g87nji4m #SocialCommerce #CommerceCentricity #VirtualInfluencers

"We’ll see more virtual influencers owning the culture and the content in the space," said OMD APAC's Head of Digital Dileep Raj Singh in the latest episode of OMD Digest. Together with OMD China CEO, Connie Chan, they share insights on the key trends shaping the APAC market and the implications of market shifts – including the rise of virtual influencers, the integration of social media networks in China, and the decentralisation of social media networks in India. Watch the full episode here: https://lnkd.in/g87nji4m #SocialCommerce #CommerceCentricity #VirtualInfluencers

How can brands harness the power of influencers to thrive in social commerce? Join Akshay Halve on September 26 at One Farrer Hotel and discover game-changing insights that could transform your strategy! #InfluencerStrategy #SocialCommerce

🌐 The power of influencers in modern commerce Did you know that key opinion leaders (KOLs) and influencers are driving unprecedented sales volumes in China? One standout example is "The Lipstick King," Li Jiaqi, who sold $1.7 billion worth of product during just a 12-hour livestream, with 250 million people tuning in. This explosive reach showcases the transformative role influencers play in today’s digital commerce. Join our webinar to explore how influencers are reshaping retail and creating new opportunities for brands worldwide. 👉 Register now: https://buff.ly/3wxHf0p 📅 Date: June 5 🕚 Time: 11:00 AM Don’t miss out on understanding how to harness this influential power for your brand #WebfluentialWebinar #SocialCommerceRevolution #DigitalMarketingTrends #InfluencerImpact

Our influencer program's ROI got a hit a few months ago after trying to scale in the wrong direction. We started off really strong with a small and mighty group of influencers. Then we wanted to scale up and chose the wrong direction: We made the wrong assumptions and targeted the wrong influencers who created nice content but weren't driving nearly sales as the core group we started with. We then re-evaluated who our best influencers were and realized they're not just our potential customers but have authority in their little community. This is where we've shifted from targeting a "potential customer with a following" to people who truly influence other people to buy products and saw an immediate uptick in sales and ROI. That's all part of the game, and it's all a matter of how quickly you understand what the problem is and shift accordingly. #dtcbrands #brandbuilding #dtcmarketing #influencermarketing #influencerpartnerships #affiliateprogram

🌟 Boost Your Sales with Our Influencer Loyalty Program! 🌟 Looking to drive more secondary sales and create a loyal network of influencers? Our tailor-made loyalty program is designed to reward influencers, ensuring higher engagement and increased sales. Here are some key KPIs we achieved for one of our clients: 🔹 What We Achieved: 25Mn+ points awarded annually 20K+ influencers onboarded 48% hike in secondary sales 68% active network participation $3.7M worth of transactions quarterly Our program not only rewards influencers for their transactions but also supports year-round campaigns and sweepstakes, keeping them engaged and motivated. Ready to elevate your sales strategy? 🚀 👉 Comment below or DM us to learn more about our successful loyalty program! #LoyaltyProgram #InfluencerMarketing #SalesGrowth #CustomerEngagement #BusinessInnovation #Phoenix

“One influencer has directly sourced upwards of $200K in pipeline” - ✅ Tyler Pleiss ✅ How can you leverage influencers in your ABM strategy?!? We’re bringing in the 🐐 of influencers himself, Nick Bennett to help. The 3 main themes we’re going to talk through: 1.) Effective strategies for integrating influencers and creators into ABM campaigns 2.) Measuring the impact of influencer partnerships on revenue growth 3.) Best practices for building sustainable, revenue-driving relationships with influencers and creators Check below for the event details 👇 📅 WHEN: Thursday, February 15 @ 12pm ET ⏰ SAVE YOUR SPOT: https://bit.ly/3w9Lpux #b2bmarketing #abm #accountbasedmarketing #b2b

It's a new era and a new wave of influencers are reshaping social commerce. Nathaporn Aksornkitti, Senior Regional Strategist at UM APAC delves into the key drivers of social commerce growth, taps into trends such as "de-influencing" and NPC streamers, and shares how brands can stay ahead in this thriving landscape. Read the full article here in MARKETING-INTERACTIVE: https://bit.ly/3yExRsJ. #pulseofUMAPAC UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)

Our latest study with MAGNA Media Trials and Snap Inc., "Unleashing Influence: A Marketers' Guide To Influencers' Success," explores user perceptions and preferences about influencer content and highlights the importance of aligning influencer strategies authentically with your brand. In sectors like finance, where trust is crucial, this alignment is paramount. Discover more in the full report: https://lnkd.in/dMb2kDy3 #InfluencerMarketing #AuthenticityInAction