UM APAC’s Post

"We’ll see more virtual influencers owning the culture and the content in the space," said OMD APAC's Head of Digital Dileep Raj Singh in the latest episode of OMD Digest. Together with OMD China CEO, Connie Chan, they share insights on the key trends shaping the APAC market and the implications of market shifts – including the rise of virtual influencers, the integration of social media networks in China, and the decentralisation of social media networks in India. Watch the full episode here: https://lnkd.in/g87nji4m #SocialCommerce #CommerceCentricity #VirtualInfluencers

Are you ready for Decentralized commerce!? 🧳 Are you a business owner? Selling online already? Are you a independent distributor? Are you an influencer and want to promote more than 1 products cr? And not being a concurrent of your colleague influencers? A revolutionized open market where thousands of businesses are launching through their very own affiliate channel with confident on trend marketing. High level influencers promoting creative content, and all on a national and worldwide level first day of launch! You finally have all the control! 🚀 DM for more info… 120+ countries already active within 3 weeks of the pre-launch! You can be the first in your country. Physical ànd digital products. #shoply #shoplyglobal #shoplyus #shoplyinfluencer #ecommerce #physicalproducts #digitalproducts #marketplace #shoplymarketplace #decentralizedcommerce

"We’ll see more virtual influencers owning the culture and the content in the space," said Dileep Raj Singh, Head of Digital, OMD APAC In the latest episode of OMD Digest, Dileep and Connie Chan (CEO, OMD China) share insights on the key trends shaping the APAC market and the implications of market shifts – including the rise of virtual influencers, the integration of social media networks in China, and the decentralisation of social media networks in India. Watch the full episode here: https://lnkd.in/g87nji4m #SocialCommerce #CommerceCentricity #VirtualInfluencers

“We’ll see more virtual influencers owning the culture and the content in the space.” – Dileep Raj Singh, Head of Digital, OMD APAC.   In this episode of OMD Digest, Dileep joins OMD China CEO, Connie Chan, to share insights on the key trends shaping the APAC market and the implications of market shifts – including the rise of virtual influencers, the integration of social media networks in China, and the decentralization of social media networks in India.  Watch the full episode: https://lnkd.in/e5G8H9mB #SocialCommerce #CommerceCentricity #VirtualInfluencers

What is the creator economy? And how is it transformation the world of marketing today? In Deloitte's new report, learn how leading brands are building networks of creators and influencers in the social media space and beyond to maximize their reach and impact across various demographic niches. https://lnkd.in/gV3WwtMw

Brands are tapping into regional influencers to connect with tier-2 and -3 cities. Experts share how they're making a difference: https://lnkd.in/ghuut2fc Story by: Yash Bhatia #advertising #marketing #influencermarketing #Influencer #contentcreator Viraj Sheth Monk Entertainment Sahil Chopra iCubesWire Akshit Salian True Elements

Weibo, one of China's largest social media platforms, has dominated the Chinese digital landscape since its launch in 2009. It plays a crucial role as a social networking tool and a powerful platform for commerce, marketing, and brand engagement, making it essential for international brands entering or operating in the Chinese market. Leveraging Weibo Corporation effectively requires understanding Chinese consumer behavior, collaborating with influencers, and using the platform's data-driven marketing capabilities to create personalized, impactful campaigns. Our new deck explores Weibo's latest developments and their benefits to international brands operating in the Chinese market. #weibo #chinamarketing #chinsbusiness #chinesemarket #chinainsights #socialcommerce #digitalmarketing

Influencers aren’t just your average social media users; they’re trendsetters, tastemakers, and cultural ambassadors rolled into one. Full article link - https://lnkd.in/d_Xc8jy9 #influencer #InfluencerMarketing #SnackableStories #BiteSizedJoy #DigitalDelight #ShortAndSweet #QuickFixDelight #TinyTales #DigitalSnacktime #ShortButSweet #DigitalDelicacies #TinyMomentsBigImpact #ShirkesByteStories

📊 In 2023, 1 in 4 consumers bought a product based on an influencers recommendation. And its with the smaller, more niche influencers businesses are finding the highest success – 47% of all marketeers in a survey done by HubSpot report successful micro-influencer partnerships. These offer access to engaged, loyal communities at a lower price point. 📈 Source: https://lnkd.in/g4H4mE6 #starfacts #ecommerce #influencermarketing #influencer #socialmedia

#𝐂𝐚𝐬𝐞𝐒𝐭𝐮𝐝𝐲: 3,000 #𝐃𝐨𝐠𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐟𝐨𝐫 𝐓𝐞𝐫𝐫𝐚 𝐂𝐚𝐧𝐢𝐬 🤝🏼 To create more awareness for the products we launched an international awareness campaign. In Germany, France and Italy we aimed for more online as well as offline awareness and a sales uplift. We also wanted to generate valuable personal recommendations, reviews and UGC on social media. 🐾 To achieve the best results we had to select the most suitable nano influencers for the campaign. We wanted 3,000 people who had dogs and where not yet familiar with the brand. 👉🏼 To see more of the campaign including the results click here: https://lnkd.in/d7qPmzBx #influencercampaign #influencermarketing #humanizemarketing #dogfood #nanoinfluencer