Nick Bennett

 Time to hit your revenue targets with precision? Check out The Account-Based Guide to RollWorks, a division of NextRoll! 🚀 If you're looking to confidently grow your pipeline, align marketing & sales, and turn insights into action, this guide is your go-to. If you're new to Account-Based Marketing (#ABM) or a seasoned pro, it's packed it with actionable strategies, real-life examples, and everything you need to maximize your impact. Download now and stop missing out on your most valuable buyers! 📈👉 https://lnkd.in/dd2dyKjy #AccountBasedMarketing #MarketingSuccess #b2b

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Want to learn how to write a compelling product launch email for SaaS that generates excitement and drives sales? Look no further! Check out our guide with real-life examples and best practices for writing the perfect product launch email, from the subject line to the email body. #SaaS #productlaunchemail #emailcampaign #productlaunchstrategy

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What is Predictive Enablement™? Luster pioneered the ability to proactively identify the skill gaps that are about to impact your revenue, and proactively suggest AI training, practice, and coaching to close those gaps before they ever impact a customer. The future of GTM is Predictive. The crystal ball of sales is here!

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New episode 🎙🔥 Tune in to episode GTM 92 of The GTM Podcast to get insight directly from Eric Gilpin on: -The difference between an enterprise strategy and a sales strategy.  -Upwork's challenge of the status quo in hiring contract talent.  -How Eric chooses the right companies to work for. -Challenges Upwork faced in breaking into the enterprise.  -Leadership lessons from managing a 400+ person team. -Advice for improving enterprise win rates. -Examples of deals, such as a $100M+ deal. + more Available wherever you get your podcasts, including Apple & Spotify links in the comments👇

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Want to build & close pipeline confidently? Watch this video.  Imagine having the power of 1,000 GTM analysts at your fingertips — digging 5 levels deep into every deal, flagging risks, helping you refine your targeting, coach your reps, and better serve your customers. Daydream goes deep into every deal, lead, and account on your behalf -- synthesizing not just what’s in the CRM, but also call transcripts, Slack messages, product usage, marketing touches, even online research. Pulling the most important insights back to you. Ensuring you miss nothing. Letting you frictionlessly dig deeper to any level of resolution. Each level surfacing more insights tailored to your role and needs. That’s what we’ve been building. Compare this to today’s world of archaic reporting: endless meetings, huddles and 1:1s spent flipping through screenshotted charts, Salesforce UI, and outbound systems trying to find signal in the noise. Top-level metrics that hide the underlying truth. Shallow narrative that misses key points because there's no time to dig deep after spending 5+ hours a week on manual prep. For your team — this means more revenue growth, happier customers, better forecasts, time savings, and higher value work. And you get a superpower. You add more value. You're more proactive. You become an army. A Head of Finance/Ops raved that their CEO said "they're adding more value than they have in years" (thanks to Daydream). A COO told us their renewal rates increased by 30% (thanks to Daydream), and they haven't had to hire 3-4 people. This is profoundly exciting stuff.

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Struggling to get your channel partners to hit their goals? A strong GTM Partner Program is the secret sauce they need. It turns them into sales superstars, expanding your market reach and driving revenue. But how do you create such a Partner Program that truly sets your channel partners up for success? Our latest blog breaks down the secrets to a killer GTM Partner Program, including: ➡ Aligning GTM strategy with realistic business goals ➡ Identifying right GTM Partners to team up with,  ➡ Best Practices for managing GTM partnerships,  ➡ Tracking results to see what's working (and what's not!)    Ready to empower your channel partners? Head over to the blog to learn more.  https://lnkd.in/grnxjyXT  #channelpartners #GTMpartnerprogram #GTMstrategy #partnerships  

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Pipeline and closed deals through the AppExchange might take 12-24 months to see. So how do you know you are heading in the right direction? In our new eBook, we dig into the early indicators that help track success and prove you are on the right path to building pipeline with Salesforce. Download today: https://lnkd.in/gNEVZJjz

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Our team at Agent3 has just posted the second of a two-part guide on ABM at Scale. If scaling ABM programs is a challenge you're trying to crack, this is a must-read, full of the latest thinking, insights, models and workflows. Part 1 of the Guide covered the '𝙬𝙝𝙖𝙩' of ABM at Scale and '𝙬𝙝𝙮' now the time is right, and Part 2 covers '𝙝𝙤𝙬' to scale ABM programs successfully. Ready to take your ABM strategy to the next level? Check out our Guides now! Part 1 - https://hubs.li/Q02sT8h60 Part 2 - https://hubs.li/Q02sTqfX0 #ABM #MarketingInsights #ABMStrategy #ABMatScale #customeracquisitioncost #customerlifetimevalue #b2bmarketing

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With only 42% of reps hitting quota, churn costing billions, and ever-shifting buyer expectations, GTM leaders constantly race to stay ahead. The good news? AI can help change the game. But many revenue leaders aren’t sure how to integrate AI effectively into their sales processes. Our CMO, Joan Jenkins, shares 5 ways AI can transform your team’s performance, boost productivity, and close bigger deals. Here’s a sneak peek of how you can do it: 1️⃣ Enable reps with AI-driven learning paths tailored to individual strengths and weaknesses. 2️⃣ Prepare sellers with AI-powered role-play scenarios that deliver real-time feedback without draining manager time. 3️⃣ Give buyers the tools to self-serve and fast-track decisions with curated content. 4️⃣ Help reps find the perfect asset at the right moment with contextual AI recommendations. 5️⃣ Unlock instant deal-closing insights from every conversation without sifting through transcripts. Your competitors are already using AI. Don’t get left behind. Read the full post here: https://lnkd.in/ePxp6cEX

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We’ve broken down the top B2B solutions of 2024, so you can focus on what matters most- winning big! 📈 Introducing our latest 📗 eBook, "Navigating GTM Challenges: Top B2B Solutions for 2024." In this guide, you’ll discover: 💥The evolution of GTM strategies in a tech-driven world 💥Actionable solutions to align teams, embrace agile practices, and optimize your tech stack 💥How AI can elevate your ABM and GTM efforts to new heights Equip your team with the strategies they need to dominate the rest of 2024. Download the eBook today: ➡ https://bit.ly/3YIXWkV #b2b #gtm #marketing #sales #ebook

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🚀 Master the Art of Follow-Up Emails 📧 In the sales world, effective follow-ups are crucial for closing deals and building strong relationships. Our latest guide shows you how to maximize the impact of your follow-up emails with proven strategies and practical tips. 🔑 What will you learn? Optimal timings for sending follow-ups. How to personalize your message to grab attention. Tools and techniques to automate and optimize your follow-ups. Don’t miss out on converting more prospects into loyal clients! Discover all the strategies and enhance your sales process today. 🚀 🔗 Read the full guide here: ⬇ https://lnkd.in/eAkdB3cP #Sales #SalesStrategy #FollowUp #EmailMarketing #VenditiAI #email #Chicago #Startup

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Is traditional attribution driving you up the wall? It is outdated, inaccurate, and fails to keep up with the modern B2B GTM motion. But, there is light at the end of this data tunnel – RevSure AI! Imagine a single platform that bridges the gap between Marketing, SDR/BDR, and AE campaigns, providing a forward-looking view instead of just a rear view. A solution that can identify key campaigns, map the end-to-end GTM motion and help plan the next best touch. Say goodbye to low ROI and missed pipeline targets with RevSure. Learn more: https://lnkd.in/d5DTgpk7

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PK1lp0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PJM3Y0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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We love this insight from Mor. Uncovering objections is a real skill to be honed and mastered. Struggling to break through the challenges of selling into new accounts or expanding existing ones? You're not alone. We've heard from digital agencies that it can be tough to convert prospects into clients and achieve account growth, especially without overwhelming your team. That’s why, at our upcoming Back to School event (happening in less than two weeks!), Mor Assouline from Demo To Close and our own Jonathan Raab will be sharing actionable strategies to help you: 👉 Implement proven sales tactics to expand existing accounts. 👉 Bring on new clients while maintaining balance within your team. 👉 Boost your revenue through smarter, more efficient approaches. Whether you're aiming to refine your sales process or attract new clients, this session is designed to provide valuable takeaways that can drive real business growth. Want to join us? Look for the registration link in the comments below.

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