Nick Bendel’s Post

Why not spend money on ads? Why bother writing press releases? Part 1: Isn't traditional media dead? In short no.. and here's why: Traditional like print, online and broadcast news media leverages off social media and vice versa It's especially valuable to host your media coverage on your website and to share it on your own social media channels Offering your own audience the opportunity to see your press coverage in action

Whenever there’s any news related to your business or your industry, put out a press release. There are directories where you can publish press releases online and media outlets will pick them up. You can also use press releases as content on your website or social media. Visit Pinkprfirm.com to learn more! https://lnkd.in/ggc9b8J6 #IndustryInfluence #PublicRelations #WomenInLeadership #FemaleFounders #BrandingStrategy #SignatureOffers #MediaPitch #BecomingMemorable #VIPProgram #ExpertAdvice #BusinessStrategy #PersonalBranding #MarketingTips

In PR we work with "earned media". Yes, we earn it, we don't pay for it. Now this tiny detail changes the whole rule of the game Why? Because you're not deserving of attention UNLESS your story is good enough. You need to earn your spot in the story, interview, or feature about your organization. On the other hand, advertising is known as "paid media" or "guaranteed media." When you buy an ad, you're sure to get a spot, and you control its details. Simple Do you want to know if your story can make it to the headlines? Think as a journalist. Here are the 10 elements of newsworthiness. Often considered by journalists and PR professionals to determine if a story is likely to make headlines: 1 - Timeliness: Is the story current and relevant to current events? 2- Proximity: How close is the story to the audience geographically or emotionally? 3- Conflict/Controversy: Does the story involve conflict, controversy, or a contrasting viewpoint? 4- Prominence: Are there notable individuals, celebrities, or influential figures involved in the story? 5- Human Interest: Does the story evoke emotions, touch on human experiences, or tell a compelling personal narrative? 6- Impact/Consequence: What is the potential impact or consequence of the story on the audience or community? 7- Unusualness/Rarity: Is the story unique, unusual, or rare in some way? 8 -Currency/Relevance: How well does the story align with current trends, issues, or societal concerns? 9 - Usefulness/Educational Value: Does the story provide information that is helpful, educational, or adds value to the audience? 10: Trend/Innovation: Does the story reflect a current trend or highlight innovative ideas, products, or approaches? If you want to build trust and value, go for PR. If you want a guaranteed placement where you have full control over the narrative, buy an ad. The choice between earned and paid media shows different approaches to communication and reputation-building. If earned media is your preferred choice, follow those elements above, you can thank me later ;) #PublicRelations #PRTips #Journalism #DigitalMarketing #Entrepreneurship #AI #MarketingTips #ContentMarketing #SocialMedia #Networking #BusinessGrowth #DataDriven #MarketingStrategy

I get that it can be a struggle to come up with enough quality content to consistently market your business. But you're actually not alone! Standing out doesn't need to be overwhelming or time consuming, with 496 events + story prompts to steal. Yes, I've done all the hard work for you, so you don't have to spend hours researching to gain traction with your PR, social media and blog! Take a look inside: https://lnkd.in/d3fpUXt #PR #publicrelations #media #socialmedia #marketing

Yes, You Can Still Get Organic Media Coverage — and Here's Why You Should In a world that whispers "pay-to-play," see why true editorial coverage is still alive and kicking. Here's a glimpse of what you'll learn: 1- Build Trust with Your Audience: Organic media coverage = credibility boost. Social proof that respected outlets trust your story. 2- Forge Real Relationships with Journalists: Value your expertise? Journalists will too. Long-term connections open doors to multiple opportunities. 3- Harness Immense SEO Value: Organic placements = lasting online presence. Drive traffic to your site with expert quotes. 🌟 Tips for Success: Reconsider your value proposition, offer intriguing article ideas, and provide valuable insights. True journalism thrives when you approach with the intention of giving. #MediaCoverage #PRStrategy #OrganicMedia #PublicRelations #TrustBuilding

Yes, You Can Still Get Organic Media Coverage — and Here's Why You Should In a world that whispers "pay-to-play," see why true editorial coverage is still alive and kicking. Here's a glimpse of what you'll learn: 1- Build Trust with Your Audience: Organic media coverage = credibility boost. Social proof that respected outlets trust your story. 2- Forge Real Relationships with Journalists: Value your expertise? Journalists will too. Long-term connections open doors to multiple opportunities. 3- Harness Immense SEO Value: Organic placements = lasting online presence. Drive traffic to your site with expert quotes. 🌟 Tips for Success: Reconsider your value proposition, offer intriguing article ideas, and provide valuable insights. True journalism thrives when you approach with the intention of giving. #MediaCoverage #PRStrategy #OrganicMedia #PublicRelations #TrustBuilding

You will never hit your client goals if you continue relying solely on ads, social media posts, or waiting for referrals. That approach is slow... inconsistent. What you need to do instead is master the art of earned media—getting in front of thousands of your ideal clients by having others tell your story for you. It’s faster, more impactful, and establishes you as the go-to expert in your industry. Want to learn how? Let’s talk about how I can help you leverage earned media and get in front of the right audience. Book a media mastery strategy call using the link in the comments. ============================ Hey, I’m Kerry—Emmy award-winning ex-NBC anchor, reporter, and producer. I turn camera-shy into camera-confident and get you the PR spotlight you deserve. For more media and speaking content follow Kerry Barrett #media #mediatraining #PR #publicity #PRcoaching

Have you experienced this lately: You send a carefully crafted press release to the leading newspaper and get an email about featuring it in their paid corporate pages? Welcome to the new PR reality. Paid partnerships and sponsored content are no longer the exception, they're the rule. Organic coverage still matters, but it's harder to secure. Media outlets are running businesses, and that means we need to evolve. PR is now about value exchange, not just storytelling. Clients need to understand that premium media placement often comes with a price tag. Our challenge? Craft narratives that: ✅ Serve media outlets' revenue needs ✅ Maintain journalistic integrity ✅ Genuinely engage audiences It's a delicate balance between promotion and authenticity. #PRstrategy #mediarelations #communicationstrends

Yes, You Can Still Get Organic Media Coverage — and Here's Why You Should In a world that whispers "pay-to-play," see why true editorial coverage is still alive and kicking. Here's a glimpse of what you'll learn: 1- Build Trust with Your Audience: Organic media coverage = credibility boost. Social proof that respected outlets trust your story. 2- Forge Real Relationships with Journalists: Value your expertise? Journalists will too. Long-term connections open doors to multiple opportunities. 3- Harness Immense SEO Value: Organic placements = lasting online presence. Drive traffic to your site with expert quotes. 🌟 Tips for Success: Reconsider your value proposition, offer intriguing article ideas, and provide valuable insights. True journalism thrives when you approach with the intention of giving. #MediaCoverage #PRStrategy #OrganicMedia #PublicRelations #TrustBuilding

Yes, You Can Still Get Organic Media Coverage — and Here's Why You Should In a world that whispers "pay-to-play," see why true editorial coverage is still alive and kicking. Here's a glimpse of what you'll learn: 1- Build Trust with Your Audience: Organic media coverage = credibility boost. Social proof that respected outlets trust your story. 2- Forge Real Relationships with Journalists: Value your expertise? Journalists will too. Long-term connections open doors to multiple opportunities. 3- Harness Immense SEO Value: Organic placements = lasting online presence. Drive traffic to your site with expert quotes. 🌟 Tips for Success: Reconsider your value proposition, offer intriguing article ideas, and provide valuable insights. True journalism thrives when you approach with the intention of giving. #MediaCoverage #PRStrategy #OrganicMedia #PublicRelations #TrustBuilding