ABPR

ABPR has seen some fantastic growth in 2024

Nothing like grabbing a bit of attention with a punchy headline 😉

Thought leadership VS News content Which is better? Though leadership content In the form of Opinion Editorials Or Op-Eds Take a lot of effort to produce They have to logically formulated With premises building up to a valid conclusion Are typically longer in form and are placed at one title at a time While a Press Release Can be released to multiple outlets And are typically built more for punch than prose offering a better return on investment in terms of maximising reach That said, Op-Eds are invaluable in setting out an issue, and framing context, in your own voice It allows you the room that you might not get in a press write up or news article To lay your cards on the table in the way you prefer So, A balance of both would be ideal....

If you don't tell your story, someone else might And they will care a whole lot less about getting it right Than what you do

If you have something to say, the say it If you are in a position to add value to public discourse by sharing your message Then you should motivated to go out and let people know what you have to say Why gatekeep? Allow your audience and the public at large to benefit from the expertise that you have to offer While investing in raising awareness about who you are and what you do

Why shouldn't I rather spend money on ads? Part 2: Being in the news offers a level of credibility that you can't get by buying exposure That's why it's called 'earned media' You actually have to earn the exposure that you get by being newsworthy Being covered in a news title means that A news editor deemed your story good enough to have it feature in the outlet That's a testament to credibility if ever there was one

Why not spend money on ads? Why bother writing press releases? Part 1: Isn't traditional media dead? In short no.. and here's why: Traditional like print, online and broadcast news media leverages off social media and vice versa It's especially valuable to host your media coverage on your website and to share it on your own social media channels Offering your own audience the opportunity to see your press coverage in action

You don't have to bark at every passing bus But it is important for you to have a consistent voice on issues that speak to your work If you want to position yourself as a credible thought leader in your niche

Talking about an issue in the media is not enough You need a credible news hook to get the right attention If you want to grab the attention of news editors and journalists You need to hook them by providing something fresh and valuable in your story Some examples would be: - to add authentic images, - offer fresh statistics, - or take action.... do something Offering news rooms something of value will help get your story picked up

Here today, gone tomorrow: If news coverage only lasts for one news cycle... Why should businesses invest in showing up for such 'fleeting' exposure? Truth is: What is covered in the press will live in news archives and in search engines For a very long time Having a credible record of press coverage that showcases your brand promise is of great value and importance Think of it this way, if someone searched your name, what will come up? More importantly, what will they, think, feel and believe about you once they see it? This is what makes investing in consistent public relations efforts so valuable It allows people to see you and the work that you do It points to credibility and thought leadership It's an investment into building credibility over time