Khalil Benchekroun’s Post

You will never hit your client goals if you continue relying solely on ads, social media posts, or waiting for referrals. That approach is slow... inconsistent. What you need to do instead is master the art of earned media—getting in front of thousands of your ideal clients by having others tell your story for you. It’s faster, more impactful, and establishes you as the go-to expert in your industry. Want to learn how? Let’s talk about how I can help you leverage earned media and get in front of the right audience. Book a media mastery strategy call using the link in the comments. ============================ Hey, I’m Kerry—Emmy award-winning ex-NBC anchor, reporter, and producer. I turn camera-shy into camera-confident and get you the PR spotlight you deserve. For more media and speaking content follow Kerry Barrett #media #mediatraining #PR #publicity #PRcoaching

If you're stressing about getting your business noticed and can't build the credibility - there's a solution that almost every B2B small business overlooks.... Media coverage. I don't mean paid advertising.... I mean actual placement.. the kind that builds credibility because you earned it... not because you bought it. Did you know Neilsen reports earned media is 90% MORE effective than paid advertising? Here are four ways I see small businesses missing out on valuable media exposure. 1️⃣Not prioritizing PR - I don't mean some random press release no one is going to pick up because they have no idea who you are. Journalists can't feature you if they don't know you exist. 2️⃣Your story isn't compelling enough *THE WAY YOU TELL IT*. Sure, it makes sense to you, but journalists' eyes glaze over when you tell them about it. A boring pitch never gets picked. 3️⃣Not showcasing your expertise. People associate media coverage with authority. When you don't highlight your expertise, you're really telling people your business isn't worth their attention. Even when it is. 4️⃣You never learned how to pitch to the media. Yes, you can pitch yourself. You don't have to have a PR agency. You can craft a compelling story that grabs a journalist’s attention and results in a feature. I should know - I teach my clients this every day. And I lived it everyday for 20 years when I worked in the news business. If you're doing one or more of these - stop. And if you're ready to start boosting your visibility and credibility with the rocket fuel that is media placement... book a Perfect Pitch Strategy Call with me. (This is a little behind the scenes look at part of a news studio from my anchor desk at 30 Rock) #media #mediatraining #PR #visibility #brandawareness

How We Secure Guaranteed PR Placements for Our Clients Struggling to get noticed? Earning media coverage builds trust and skyrockets brand awareness. That's why we guarantee placements for our startup clients. Why it matters: Credibility is king. Secured PR placements validate your brand and turn skeptics into fans. Here's how we do it: • Craft irresistible stories: We dig deep to uncover your brand's unique narrative and weave it into compelling press releases. • Target the right journalists: Our media connections ensure your story reaches the publications your audience reads. • Optimize for search: We strategically integrate keywords to get your brand seen in organic searches. • Track and report: We provide transparent reporting so you see the impact of your PR efforts. Guaranteed results amplified voice. P.S.: Want to learn more about how we can elevate your brand through guaranteed PR? DM or Comment "Publicity" to get started! #PublicRelations #BrandAwareness #MediaCoverage #StartupSuccess #PRStrategy #BrandCredibility #9figuremedia #PRAgency

How to get the most out of your press coverage: Not all businesses have the luxury of a PR agency or internal communications expert. This article shares 20 excellent actionable ideas to help squeeze all the goodness you can out of any one off media coverage, such as: 1️⃣ Social rotation - don’t just post once, but many times across multiple social networks 2️⃣ Crediting - writer, company, other people involved 3️⃣ Leveraging AI - of course ;) - finding the nuggets of gold for engagement vs just rewriting your content 4️⃣ Linking - to the coverage from a page or post on your website 5️⃣ Sharing - through a personalised message to customers, prospects, other journalists, your team - not just a social post in your own channels Perhaps you don't do them all, but it's a great list to have to hand to help build out your own process. Happy Friday! #marketingtips https://lnkd.in/gkchV2KS

Simply writing a press release isn't enough — you need a strategic distribution plan to maximize impact. Get 10 quick tips to ensure your story reaches the right audience in the link in the comments hashtag #PublicRelations #PR #PressReleases

In PR we work with "earned media". Yes, we earn it, we don't pay for it. Now this tiny detail changes the whole rule of the game. Why? Because you're not deserving of attention UNLESS your story is good enough. You need to earn your spot in the story, interview, or feature about your organization. On the other hand, advertising is known as "paid media" or "guaranteed media." When you buy an ad, you're sure to get a spot, and you control its details. Simple Do you want to know if your story can make it to the headlines? Think as a journalist. Here are the 10 elements of newsworthiness. Often considered by journalists and PR professionals to determine if a story is likely to make headlines: 1 - Timeliness: Is the story current and relevant to current events? 2- Proximity: How close is the story to the audience geographically or emotionally? 3- Conflict/Controversy: Does the story involve conflict, controversy, or a contrasting viewpoint? 4- Prominence: Are there notable individuals, celebrities, or influential figures involved in the story? 5- Human Interest: Does the story evoke emotions, touch on human experiences, or tell a compelling personal narrative? 6- Impact/Consequence: What is the potential impact or consequence of the story on the audience or community? 7- Unusualness/Rarity: Is the story unique, unusual, or rare in some way? 8 -Currency/Relevance: How well does the story align with current trends, issues, or societal concerns? 9 - Usefulness/Educational Value: Does the story provide information that is helpful, educational, or adds value to the audience? 10: Trend/Innovation: Does the story reflect a current trend or highlight innovative ideas, products, or approaches? If you want to build trust and value, go for PR. If you want a guaranteed placement where you have full control over the narrative, buy an ad. The choice between earned and paid media shows different approaches to communication and reputation-building. If earned media is your preferred choice, follow those elements above, you can thank me later ;) ✨✅ #PublicRelations #PRTips #Journalism

If your earned media outreach is falling flat, it’s time to stop waiting for the media to call back and start creating your own buzz 🎥. Think your CEO or spokesperson has the potential to shine on camera? 🌟 Or maybe they’re already a strong communicator who just needs the right platform. ❌ Don’t wait for the perfect media opportunity. ✅ Start having them create and share content on social media today 💻📲. As a former executive producer, I often saw producers turn to social media to discover experts for their stories. By sharing polished, insightful content, your spokesperson can demonstrate their credibility, test their media training, and even attract proactive calls from journalists looking for expert voices. This strategy also boosts your next pitch, as producers can see firsthand how engaging and confident your spokesperson is on camera 🎥 👩 👨 Do you agree?

Have you ever created an exceptional media pitch, blasted it to 100s of media outlets, to then find yourself with zero leads/replies in your inbox? 🦗 📥 You might want to take a closer look 👀 at who is on your target media list... It is so important to remember that not all media outlets are looking for the same story, and anything you pitch needs to appeal to THEIR audience. Don't send out your media release to everyone on your media list! If for this particular campaign, your audience and their's don't line up... consider taking them off the contact list this time around When finding target media: 👉 Consume media relevant to your target audience 👉 Use whichever program best suits YOU & YOUR business 👉 Find media contact details on journalists' websites & social media accounts 👉 Create a media contact list with journalists' details 👉 Add to your list each time you make a new connection - TREAT THEM LIKE GOLD Once you know what media you want to target, it is time to create your media release. To make this easier for you, grab a copy of our FREE media release template that is proven to work time and time again (we use this in-house😉) and keep us updated on your media success! ⬇️ https://lnkd.in/eNYih7ji ⬇️ #creativeconceptspr #createyourownpr #freetemplate #mediarelease #mediareleasetemplate #pitchitright #pr #media

Here are some practical tips to help you do your own PR without breaking the bank: 1. Know Your Story Identify your unique selling proposition (USP): What sets you apart from your competitors? Develop a strong brand narrative: Create a compelling story about your brand. Key messaging: Develop clear and concise key messages that you can communicate to the media. 2. Build Relationships with Journalists Identify relevant journalists: Research journalists who cover your industry or beat. Pitch effectively: Craft compelling pitches that are personalized and concise. Follow up: Don't be afraid to follow up with journalists, but be respectful of their time. 3. Leverage Social Media Create engaging content: Share valuable content on your social media channels. Engage with your audience: Respond to comments and messages. Use relevant hashtags: Increase your visibility and reach. 4. Write Compelling Press Releases Craft a strong headline: Grab attention with a compelling headline. Keep it concise: Get to the point quickly. Use strong visuals: Include high-quality images or infographics. Distribute effectively: Use a press release distribution service or send directly to journalists. 5. Monitor Your Media Coverage Track mentions: Use media monitoring tools to track your brand mentions. Analyze your coverage: Identify opportunities for improvement and future campaigns. If you need any help regarding PR, feel free to reach out to us.

Launching a product? UTILISE PR. Especially if it's in a saturated market. PR has the ability to help you sell out.  PR gives you backlinks to your new website. PR helps you to be found by buyers ready to purchase.   Inside Out Drinks approached us to raise brand awareness, educate their target market, and make some NOISE. This is what we did: → Had many discovery calls to learn → Crafted a strategy that emphasised education → Crafted several press releases from various angles  → Curated a bespoke journalist list for each press release → Personalised each outreach according to the journalist's prior work → Incorporated reactive PR to stay on top of current conversations and trends The results: 25 placements  196M readership 215K estimated views 168 social shares  22 backlinks  Named in the top 100 start-ups list by TechRound PR gives you so much bang for your buck. #PR #PRResults #PRAgency #PRCampaign