Irshad Rathod’s Post

Do you think your news is relevant but you're not sure how to make it newsworthy? Today on the blog, Amrit Kaur shares a strategic formula for winning media coverage. “Being newsworthy in the PR landscape means crafting stories that grab attention and resonate with a broader audience. You might have a killer pitch for your brand, but the question is: will that story add value for the readers of that media outlet? In today’s fast-paced digital age, where content is king and viral moments are the crown jewels, your goal is to create a narrative that sticks.” Read the full article on the PR & Lattes blog: https://lnkd.in/gHck4cqn #PRAndLattes #Blog #MediaCoverage #PR #PublicRelations #Newsworthiness 

A robust media list is essential for storytelling success. If you’re not currently using a targeted approach, we’re here to help! Get our guide on how to curate and maintain an updated list. Check it out ➡️ https://ow.ly/R3yV50Rywhw #PR #PublicRelations #MediaRelations

Do you ever see those PR campaigns that land HUNDREDS of pieces of linking coverage and think… “how did they even achieve that?” 🤯 As someone who’s had a few of their PR campaigns go viral, here are some tips on how you can put your campaign in the best position to achieve this👇 1️⃣ Don’t focus on the quantity of contacts in your media list. Good stories with well crafted pitches will land in the press, and other journalists will see it and replicate that story in their own words. So, if you want 500 pieces of linking coverage, you don’t have to have 1,000 contacts on your media list. If it’s a hit initially, you’ll find that the coverage snowballs organically ❄️ It’s all about quality over quantity! 2️⃣ Figure out which relevant publications get the most attention from other journalists. For example, content that’s regularly published on LADbible will often get re-published across the UK tabloid press. Think about which relevant publications get the most attention and create stories that target them, so you can work smarter, not harder 🧠 3️⃣ Have an angle-based approach to outreach. Write a list of all the angles you can think of that could possibly work for your campaign. Then, make an individual media list for each angle, with an angle specific subject-line and pitch for each. Create a timeline and launch your strongest to weakest angle over the coming weeks/months. Bonus Tip: Don’t outreach them all at once. If you get any feedback from journalists, you can adjust each angle’s pitch as you go 📝 4️⃣ Don’t forget websites that aren’t publications. If you have a solid dataset, there’s a strong chance that .org or .ac sites could be interested in the story. There’s also the potential to outreach to niche blogs and news sites relevant to your client’s industry OR the angles you’re outreaching 🔎 5️⃣ Reactive Re-Pitch Sometimes, the case studies we see on social media are smoke and mirrors. The results shared aren’t from one round of outreach, but from consistently re-outreaching the piece over an extensive period of time to continuously build links. Always keep your campaign on stand-by for reactive outreach so you’re frequently pushing the story out ♻️ #publicrelations #digitalpr #prtips

This is an excellent cheat sheet on best practices for impactful and efficient PR — but one thing I’d add is that your earned outreach absolutely must sync up with your owned content. Brand social posts, website blogs, executive LinkedIn commentary, images/video…it’s all gotta be creating a surround-sound effect to tell a comprehensive story that drives engagement! 📣

Curious about why TikTok trends dominate the headlines? In my latest piece for #PRDaily, I share a few reasons why. Before becoming an editor, I spent many years in public relations. While many of the strategies I used back then are still effective, I’ve discovered even better approaches that are perfect for today’s landscape. I learned these techniques during my time as an editor, and now I teach them in my course, the Media Muse Method. One of these strategies recently helped a student secure a placement on Today. com. Try it for yourself today and you will see results! https://lnkd.in/e4RJstwK  #publicrelationslife #publicrelationsagency #presscoverage

You may know me as a PR Specialist, Which would be correct as I’ve lived and breathed it since I studied it at university in 2001. But what you may not realise is the resilience it takes to survive in an industry that receives a lot of hate, Coupled with the fact that many business owners don’t believe that PR works, OR understand how it works in our ‘always on’ social media-obsessed world. But here’s the thing: The communications landscape HAS changed beyond recognition. The internet and online publications weren’t taken seriously by clients - print publications were the holy grail 10 years ago. Social Media wasn’t used as a business tool 10 years ago. Business owners didn’t have access to journalists 10 years ago. Now that you do? It’s less about using PR, Marketing & Social Media tactics as individual disciplines And more about creating an Earned Attention Eco-System that works hard for you so that you don’t have to keep working hard at it. You could secure ONE piece of coverage in a media outlet and turn that into 15-20 pieces of content. You could turn your 500+ social media posts (or blogs, or podcast interviews) into 15-20 news hooks to pitch to journalists. You could easily reduce your workload by 50% if you started making your current assets work harder for you. That’s EXACTLY what my team helps you to do - create an Earned Attention Eco-System that does most of the hard work for you. Once you start receiving invites to be interviewed on podcasts AND get invited (and paid) to speak on stage You’ll question why you didn’t switch your thinking sooner and invest in the activities that will improve growth while reducing how often you need to show up To find out more, send me a message with the keywords ECO SYSTEM and we'll have a chat about how my team can support you.

𝗧𝗵𝗲 𝗔𝗻𝗮𝘁𝗼𝗺𝘆 𝗼𝗳 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗠𝗲𝗱𝗶𝗮 𝗣𝗶𝘁𝗰𝗵: 𝗧𝗶𝗽𝘀 𝗮𝗻𝗱 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 🙌 In the world of PR, securing coverage in top-tier media outlets can be a challenge. But at our PR agency, we have established close relationships with editors and journalists at these outlets, which means we can often secure coverage that others cannot. Here are a few tips and best practices for crafting a great media pitch 👇 🔸Know your audience: Research the publication and journalist you're pitching to and tailor your pitch accordingly. 🔸Keep it short and sweet: Journalists receive hundreds of pitches a day, so keep your pitch concise and to the point. 🔸Offer value: Your pitch should offer a unique angle or perspective that will be of interest to the journalist's audience. 🔸Follow up: A well-timed follow-up can help to keep your pitch top of mind and increase your chances of getting coverage. Crafting a great media pitch is just one aspect of our comprehensive PR services. Our experienced team of PR strategists 👨🏽💻, content writers, and project managers work together to ensure that our clients get the best placement possible. We take care of all the details, from identifying the right media outlets and journalists to crafting a compelling story angle that will capture their attention. When you work with us 🤝, you can rest assured that your PR efforts are in good hands. We guarantee to take all the headache out of the process and deliver the best possible coverage for your brand. Our close relationships with editors and journalists in top-tier media outlets means that we can often secure coverage that others cannot. ☎️ Contact us today to learn more about how we can help you achieve your PR goals. For more details 👉 https://www.obapr.com #PRagency #MediaRelations #MediaPitching #Media #Entrepreneur

If you're stressing about getting your business noticed and can't build the credibility - there's a solution that almost every B2B small business overlooks.... Media coverage. I don't mean paid advertising.... I mean actual placement.. the kind that builds credibility because you earned it... not because you bought it. Did you know Neilsen reports earned media is 90% MORE effective than paid advertising? Here are four ways I see small businesses missing out on valuable media exposure. 1️⃣Not prioritizing PR - I don't mean some random press release no one is going to pick up because they have no idea who you are. Journalists can't feature you if they don't know you exist. 2️⃣Your story isn't compelling enough *THE WAY YOU TELL IT*. Sure, it makes sense to you, but journalists' eyes glaze over when you tell them about it. A boring pitch never gets picked. 3️⃣Not showcasing your expertise. People associate media coverage with authority. When you don't highlight your expertise, you're really telling people your business isn't worth their attention. Even when it is. 4️⃣You never learned how to pitch to the media. Yes, you can pitch yourself. You don't have to have a PR agency. You can craft a compelling story that grabs a journalist’s attention and results in a feature. I should know - I teach my clients this every day. And I lived it everyday for 20 years when I worked in the news business. If you're doing one or more of these - stop. And if you're ready to start boosting your visibility and credibility with the rocket fuel that is media placement... book a Perfect Pitch Strategy Call with me. (This is a little behind the scenes look at part of a news studio from my anchor desk at 30 Rock) #media #mediatraining #PR #visibility #brandawareness

Are you struggling to get your PR campaigns noticed? Let's talk about consumer research and how it can level up your PR strategy. 📈 At GingerComms, we've been perfecting this art for nine years, partnering with leading PR agencies and household brands to secure national news media coverage so here are three ways you can transform your approach: 1️⃣ Avoid the obvious 🤷♀️ Conventional wisdom is useful, but it won't make headlines. If your research confirms what everyone already knows, it’s unlikely to generate interest. Instead, dive deeper into trends or explore unexpected angles. Surprising findings are your best friends here. 2️⃣ Spark a Conversation 🗣 Remember when brainstorming, think as if you're down the pub with your friends. If the topic doesn’t stir some excitement or debate, it’s back to the drawing board. It's controversial or thought-provoking angles that are most likely to catch media attention. 3️⃣ Go Beyond Your Brand ↗ Editorial integrity is key. Your research should provide value beyond promoting your product or service. Ask yourself, “Why would a journalist choose to run this story?” They're looking for content that informs and engages on a broader level. These tips aren't just theoretical; they've been tried and tested. Follow them and you’ll create quality content that not only resonates with journalists but is effective brand PR. So, when you're preparing to launch your next research campaign, remember: it’s all about the story you tell and how you tell it, and if you're looking for help drop us a line at [email protected]! #ConsumerResearch #PRStrategy #EarnedMedia

🎯 Pitching to the Media: Common Mistakes That Can Limit Your PR Success 🎯 As part of my PR training and campaign feedback services, I review a wide range of content—from expert-led insights and research-based studies to trending stories. Over time, I’ve noticed some recurring mistakes in media outreach that can drastically affect a brand’s success in securing press coverage. 🚨 Top 4 Mistakes PRs Make When Pitching to Journalists: 1️⃣ Story Relevancy It’s critical to craft multiple angles for your story, not just one. A single angle won't fit every media outlet. I’ve seen pitches fail simply because they were irrelevant to the brand, leading to a lack of credibility and no pick-up by journalists. Always tailor your pitch to the media outlet and the brand’s expertise. 2️⃣ Weak Headlines A punchy headline and subject line are essential for grabbing attention. After reviewing several pitches, I found that many headlines were too vague and missed key elements like stats, experts, or a strong news hook. Once tweaked, open rates improved by 40%, and coverage followed. 3️⃣ No Brand Bio or Expert Info Surprisingly, many pitches lack basic information about the brand or experts involved. Journalists won’t always know who you are, and expecting them to do their own research is risky. A recent press release I reviewed didn’t include any brand info, leading to an unnecessary delay in coverage. 4️⃣ Misaligned Pitches Before hitting send, always double-check who you’re pitching to. Does the publication align with your brand's values and target demographic? I’ve seen pitches sent to outlets with zero relevance to the brand, making it a wasted effort. Research is key to ensuring your pitch is a good fit for the media outlet. 📢 If you’re looking for PR training, media interview prep, or campaign feedback, I can help! Whether it's refining your strategy, tightening your pitch, or offering fresh ideas, let’s get your PR efforts on the right track. You can contact me at [email protected] #PRTips #MediaRelations #PublicRelations #DigitalPR