Creative Concepts PR

We were so proud to win not one, but TWO awards at the NQ Media Ball! Campaign of the Year (for PBR Grand Finals 2023), plus Julie was crowned as Communications Professional of the Year. Read her full update below 👇

We are thrilled to be involved in all three categories of this year's NQ Media Ball & Awards 🎉🎉 🐂 Creative Concepts PR is a finalist for the Campaign of the Year (for the 2023 PBR Grand Finals campaign) 🎤 Julie has been named as a finalist for Communications Professional of the Year 📝 And we are the proud sponsors the Story of the Year category The list of finalists across the three categories showcases the diversity and quality of our media and communications industry in North Queensland. We look forward to celebrating with our industry colleagues and friends next week, and big thanks to the organising committee and judges for their hard work behind the scenes in bringing this event together each year. ☺️ #creativeconceptspr #nqmediaball #northqueensland #media #communications

We have a new team member! Welcome to Creative Concepts PR and BDmag, Sarah Dummer 🎉🎉🎉 Sarah is a well known face in the marketing sphere, where she has worked with a number of clients across their social media and digital marketing. We’re thrilled to be able to expand our expertise and learn from Sarah’s skill set! We’ve got lots of exciting things ahead and can’t wait to see what Sarah brings to the team!

Pitching to Podcasts 🎙️ Over the last couple of months, Julie has been facilitating season two of the What the Health podcast, alongside local Functional Medicine Practitioner and owner of Hello Health, James Jensen, and a variety of guests, as they delve into key health topics that are frequently overlooked. Julie and James have also appeared as guests on other podcasts, discussing their topics of interest within their fields of expertise. Guest podcasting is an excellent option for expanding your brand visibility and establishing yourself as an authority in your industry. It can also help you influence and make an impact on your target audience, reach new audiences and build relationships with the host and other key spokespeople in your industry. 🗣️ In 2023: 🎧 Australians maintained our position as the world's most avid podcast listeners 🎧 We downloaded 1.03 billion podcasts 🎧 Which we spent an average of 2.3 hours per week listening to So the next time you're planning a media campaign and are choosing your target media, consider relevant podcasts in your industry and/or region that you can send your pitch to. The first three episodes of What the Health season two are available now, wherever you get your podcasts. And for more tips on pitching to media, tune into the Create Your Own PR podcast, where Julie chats with journalists throughout regional Queensland >> https://lnkd.in/gUWz3cU7. Julie Johnston #creativeconceptspr #prtips #media #pitch #podcast #whatthehealth #createyourownpr

Happy 2nd year work anniversary Meghan! 🥳 🎉 🙌 Thank you for all you do to help keep things running smoothly in our team, we’d be lost without you! 💕

POV: You've got a great story, you've written up your media release... and you hear zip, nada, nothing. We get it. We really do. Trying to get media coverage can be HARD and CONFUSING and EXHAUSTING. Wouldn't it be great to have a public relations expert in your pocket? To help you: - Understand what is newsworthy (and therefore exciting to journos), and what is... not. - Plan out your media campaign so that no steps get missed. - Learn how to write that attention-grabbing media release. - Target your ideal local media and get your message out there. - And get your business, your group, yourself, your STORY featured in the media! Well, you can get all of that and more: ⭐ Follow along on our socials. ⭐ Sign up to our newsletter. ⭐ Read our blogs. ⭐ Listen to our podcast. Join our community - and we'll help you to Create Your Own PR. https://lnkd.in/gcEAsDBU #creativeconceptspr #publicrelations #PRtips #mediacoverage #featuredinthemedia #mediaexpert #createyourownpr

Are you holding yourself back from getting media coverage? You see your competitors, your sporting rivals, the 'other' businesses, groups, or clubs being quoted in the media, time and time again. And you wish that it could be you. The reason it IS them and NOT you is usually simple. They've approached the media, put themselves out there, built those relationships and established themselves as someone who is knowledgeable, available and willing to discuss a particular topic. They put themselves in the race. Can it be scary? Yes. Do we guarantee media coverage? No. Will you get media coverage if you DON'T put yourself out there? Also no. If you, your business, or your community group have a newsworthy story that you think the media will be interested in, or if you have a local take on a national or industry-focused topic - don't stand on the sideline wishing. Contact the media, send in your media release and put yourself out there. It doesn't have to be about winning. Walk out onto the track and give it a go. Because if the media don't know about you, they can't talk about you. 📰📺📻🎧🎙️ For more tips like this, make sure you're signed up to our e-newsletter >> https://lnkd.in/gcEAsDBU And to read our blog post - Proof You Can Establish Yourself as the Media’s Go-To Expert >> https://lnkd.in/gpk5ifg4 #creativeconceptspr #PRtips #media #mediaexpert #publicrelations #publicity #mediacoverage #createyourownpr

Journos can't make your media op? Be prepared by creating your own content 📹📸🎙️ Journalists are always on the go and have limited resources - so they can't always make it to ever media call taking place in your area. Which means that every now and again, media outlets will rely on supplied content, such as overlay vision, photos, and even audio, in order to pull together the day's news coverage. Thinking ahead and being prepared with content can be the difference between receiving media coverage, or missing out on getting your story out to your community. 📺 Learn how to record overlay vision (aka b-roll) and interviews in the style of your target TV news channel. 📰 Have a bank of high quality photos that you can pull from for print media (but make sure they're relevant to your story!). 📻 Practice recording audio grabs so that your key messages are clear, concise and suitable to use by radio journos. In all cases - make sure you're taking note of the look, sound and style that your target media prefers so that you can make it easy for them to use your supplied content. Read the full blog article 👉 https://lnkd.in/etdsh9A2 #creativeconceptspr #prtips #mediacoverage #createyourowncontent #createyourownpr

Is your media outreach falling flat? We know it can be frustrating, but don’t let it dishearten you! Here, we explore some of the most common pitching pitfalls that might be preventing your story from getting picked up by the media. ➡️ Is the pitch the right fit for the media outlet you're targeting? ➡️ Is your pitch too advertorial? ➡️ Have you considered the visual opportunities? ➡️ Did you follow up? ➡️ It's not you... If any of these sound familiar - persistence and adaptability are the key! Don’t let any initial setbacks hold you back; instead keep refining your pitch and approach and, as I always say, practice makes perfect! 👍 Read the full article on the Blog 💻 https://lnkd.in/gfV2RWnE #creativeconceptspr #prtips #pitchingtomedia #pitchingpitfalls #mediacoverage #publicrelations #PR #blog

Are you on our mailing list? 📧 Sign up to receive FREE tips & resources to help you generate media coverage in your local community: ✅️ How to develop a newsworthy story ✅️ Understand different media & learn what journos are looking for ✅️ Tips on writing & pitching attention-grabbing media releases ✅️ Downloadable guides, checklists & templates PLUS plan your upcoming PR activities with help from our monthly calendar. 🗓 Join us today 👉 https://bit.ly/CCPR_SignUP #creativeconceptspr #PR #mediacoverage #tips #resources #newsletter #mailinglist *Newsletter sent fortnightly. No spam (we promise). Change your preferences or unsubscribe at any stage.