Megija Zuja’s Post

Kaarel Oja, head of the IAB Baltics AdEx task force, presented findings from the IAB AdEx Benchmark report on the Baltic digital advertising market growth at LOGIN conference. While the numbers are promising, there are also important industry issues to address. Stay tuned for the full European report in a month! Here's a deeper look at the research presented by Kaarel: -The growth of the Baltic digital market is good news for all industry participants, from advertisers and media agencies to the creative industry. -However, a concerning trend emerged: limited to no growth in regional digital media advertising. This could be due to local advertisers choosing big tech platforms over local media suppliers. -Potential reasons include a lack of local advertising product innovation and a shift of ad-supported journalism and entertainment to subscription services. -We don't have to accept the status quo. IAB Baltics is working with the local digital advertising ecosystem to address these concerns. -Our goal is to facilitate conversation across regions to self-regulate and improve the situation for the entire market. #iabbaltics #DigitalAdvertising #Baltics #MarketGrowth #KaarelOja #LOGIN2024]

Digital Advertising As A Growing Force in South Africa’s Economy 📈🇿🇦 By Paula Hulley, Online Revenue Report Project Lead, IAB South Africa Research & Measurement Council and Managing Director at Digitas Liquorice Social media communities have emerged as powerful platforms for brands to connect with consumers and drive engagement. These spaces allow participants to engage with their interests and like-minded individuals, fostering a sense of belonging and connection. By participating in these communities, brands can leverage authentic word-of-mouth marketing, build customer loyalty and increase sales. As the end of 2024 nears, the digital advertising landscape in South Africa is poised for continued growth, driven by factors such as increasing internet penetration, the rise of e-commerce and the ongoing development of new technologies. Businesses will need to continue adapting to the changing consumer landscape and digital advertising will play an increasingly important role in their marketing strategies. By understanding the latest developments in the digital advertising landscape, such as those presented in the IAB South Africa Online AdSpend Report, businesses can make informed decisions and maximise their return on investment. For more information, read the full article in the latest Topco Media Bulletin here: https://hubs.la/Q02TW-Ml0 #Advertising #Marketing #SocialMedia #PublicSectorLeaders #Publication #TopcoMedia

📢 Boost your digital ad campaign’s performance! Learn how to avoid common mistakes in location-based advertising and optimize for better engagement and ROI. #digitaladvertisingtips #DigitalAdvertising #GigaDatacom #Giga #GigaMumbai

Next year, I’m officially calling it lazy thinking if I see agencies still allocating over 70% of their media budgets to the same traditional channels they’ve relied on for the past five years. Same platforms, same results, same campaign IO—just with few amendments or date change. There’s way too much quality content from creators who not only deserve a slice of the pie but are constantly pushing boundaries with creativity, insight, and excellence. Shoutout to our podcasters, storytellers, and visual artists—your innovation is inspiring. However, as we innovate in media buying, it’s equally important to assess the brand-safe environment of the platforms and content we invest in. Media agencies need to ensure the spaces they advertise in align with brand values, and content creators must be mindful of these expectations as potential barriers to securing ad spend. Perhaps it’s time to explore solutions, like a brand-safe badge from reputable organizations such as the IAB or even regulatory bodies like the Advertising Regulatory Board (ARB). It’s a crucial step for building trust and breaking down barriers to investment. I do apologize in advance to anyone I might offend, but it’s time to rethink and evolve. To anyone who’s downloaded the latest IAB reports or has insights to share, please DM me. Let’s empower small businesses to make informed decisions and uplift the industry together!" https://lnkd.in/dtGt-qt3

🎯 For Pakistani Advertisers: Simplify Your Strategy with Programmatic Advertising! Tired of contacting countless websites, negotiating individual rates, and managing tedious manual updates? You’re not alone. With our fully automated ad network, we’re reimagining ad buying in Pakistan—making it faster, easier, and fully transparent. 🚀 Why Choose Our Ad Network? One Platform, All Websites: Run campaigns across multiple sites without the repetitive back-and-forth. Real-Time Control & Reporting: Monitor your campaign’s performance with instant data, 24/7. Simplified Billing in PKR: No conversion fees, no dollar outflows—just straightforward, local currency billing. More Control, Less Stress: Adjust targeting, placements, and creatives on the go, with no wait times. 📈 With programmatic buying, your campaigns perform better while saving you time and effort. Ready to make advertising simple and effective? Let's talk! #PakistaniAdvertisers #AdTechPakistan #DigitalAdvertising #ProgrammaticBuying #AdNetwork #MarketingSimplified

Unlocking New Opportunities for Slovenian Advertisers at IAB Akademija! 🌟 📅 November 26, 2024 The IAB Akademija: Digitalne medijske novosti 24/25 will be held in Ljubljana, Slovenia, spotlighting key innovations in local digital media and updates from international platforms. 🎤Featured Speaker Eva Kavčič, Partner Manager at Admixer Media, will deliver a presentation titled: “Admixer Media as the New Official Representative for Google Ads in Slovenia – What Does This Mean for Advertisers and Agencies?” Her presentation will explore: - An overview of Google’s MSR program and how advertisers can participate. - Proven strategies for success in Google Ads campaigns. ✨ Eva will address key questions from advertisers and agencies since Admixer’s entry into the Slovenian market, providing actionable insights to enhance Google Ads campaign performance. 💬 If you’d like to learn more about the Official Representative for Google Ads in Slovenia program, feel free to reach out via the contact form on our website - https://admixer.media/ #AdmixerMedia #GoogleAds #IABAkademija #DigitalMarketing #SloveniaEvents #InnovationInAdvertising

The Role of Digital Advertising As A Driving Force In The South African Economy 📈🇿🇦 Digital advertising has become indispensable for brands and businesses of all sizes. Post-pandemic, more consumers than ever before are digitally connected. In fact, Meltwater's Global Digital Report ranks South Africa as number one globally for time spent using the internet at 9 hours and 24 minutes, with the majority of that time spent on social media platforms. Given this, businesses have found more reasons to invest in digital advertising — from targeted reach and measurable results to engaging formats and cost-effectiveness. The latest IAB South Africa Internet Advertising Revenue Report (‘Online AdSpend Report’) is evidence of the continued growth and maturity of the digital advertising landscape in South Africa, showing a remarkable 21.5% year-on-year (YoY) growth from 2022, reaching a new high of 39.8% of the overall advertising market. This is a significant increase from 36% in 2022 and 34% in 2021. By tracking the growth and evolution of revenue generated by digital advertising, industry stakeholders can gain a better understanding of the market dynamics and make informed decisions about their future strategies. Read the full article by Paula Hulley, Online Revenue Report Project Lead, IAB South Africa Research & Measurement Council and Managing Director at Digitas Liquorice here: https://hubs.la/Q02TX1rJ0 #Advertising #Marketing #SocialMedia #Top500 #Publication #TopcoMedia

For the first time, the Nielsen Year Report Gross Ad Spend for The Netherlands is also available in English. The report contains information about and background to the development of the gross ad spend in The Netherlands. It helps you to understand developments in ad spend in your media type and your industry. For each media type, an in-depth insight into key trends in total gross ad spend and spend by media type is included, based on the largest media owners and categories, top 50 advertisers, number of advertisers, average budgets per advertiser and seasonal patterns. The report concludes with a 10-year overview for even more insights into trends. Discover how ad spend trends vary across media types and categories in this insightful report. To order the report, send an e-mail to [email protected]. #adspend #advertising

📈 : I'm very excited to announce that we're now actively fielding the second edition of our EMARKETER #marketing and #retailmedia trends survey in #LatinAmerica, conducted in partnership with the IABs in the region. This year's survey aims to understand how ad budgets and strategies are changing in an increasingly digital-first world, retail media's growing role in the paid media mix, standardization—and so much more. We invite you to take it in either English, Spanish, or Portuguese and will be more than happy to share a summary of the regional results as a thank-you for completing it. All responses are anonymized and will appear in published research only in aggregate. Link: https://lnkd.in/eRk4dpCB 💪: The more responses we get, the more robust analyses we can make :). CC: 🇦🇷: Charlie Shaw, Gustavo Buchbinder, Arlene Leiman, IAB Arg (Interactive Advertising Bureau) 🇧🇷: Cristiane Camargo, Cristiane Duarte Werny, Cristina B., Renata Franceschini, Natally Cavalari, Daniela Pegoraro, IAB Brasil 🇨🇱: Rodrigo Saavedra, IAB Chile 🇨🇴: Paola Restrepo Ospina, Tatiana Mateus, IAB Colombia 🇲🇽: Gabriel Richaud, Regina Gomez B, IAB México 🇵🇪: Beatriz Hernandez, Ursula M., IAB Peru 🇺🇾: Carolina de León Sánchez, IAB Uruguay 🇺🇸: Jeffrey Bustos