IAB Baltics

IAB Baltics

Marketing Services

Voice of the Digital industry. Empowering media and marketing industries to thrive in the digital economy.

About us

IAB Baltics is a unique industry association, covering 3 distinct and particular media markets of the Baltic States. IAB ambition is to unite leading players in the interactive media market in Estonia, Lithuania and Latvia, while becoming the first choice for representation, data services, cutting edge marketing and media research, skills and expertise in the digital market. IAB Baltics plans to advocate for its members and promotes the value of the interactive advertising industry to legislators and policymakers. We are here to help simplify and explain the complex world of digital advertising, as a trusted source of research, guidance and education for our members, industry, advertisers and authorities.

Industry
Marketing Services
Company size
2-10 employees
Type
Nonprofit
Founded
2022

Employees at IAB Baltics

Updates

  • View organization page for IAB Baltics, graphic

    779 followers

    Join IAB Europe seminar with Chief Economist, Dr. Daniel Knapp at 11:00 CET on 4th December for exclusive insights into 2024’s digital advertising trends and a look ahead to 2025. Discover how advertisers are evolving their strategies, how buyers are adapting to structural changes like cookie shifts, and what’s driving market growth across Europe. More info and registration link in the comment.

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  • It’s the last moment to prepare for Black Friday sales! 🚨 Is your business ready for one of the hottest sales marathons of the year? ⏳ Don’t miss our partner Infinitum Agency's FREE online webinar "Secrets to a Successful Black Friday Sale That Will Boost Your Profits," happening on October 23rd from 13:00 - 15:00. With expert advice, data-driven decisions, and practical strategies, learn how to maximize your results by increasing sales and improving campaign performance. Language: Latvian 🇱🇻 Link to register in the comment section 💬 #BlackFriday #Digitaladvertising

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  • 🚀 Just a few days until RIGA COMM, and we're excited to announce that two of our IAB Baltics board members will be taking the stage! 🎤 📊 Kaarel Oja will present on the State of the Baltic Digital Advertising Market, and Uldis Vītiņš will dive into the Perspectives and Trends in the Latvian Display Advertising Market! Don’t miss out on these insightful sessions—make sure to join us!  💡 📆 October 4th 📍 RIGA COMM 2024 Digital Marketing Conference 🎤 Salesforce & LeverUP Digital stage #RigaComm #IABBaltics #DigitalAdvertising #MarketInsights

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  • Take a look at Retail Media Report, which offers an in-depth look into the current landscape and emerging trends in this rapidly evolving sector. Developed by IAB Europe Retail Media Committee, this report is based on insights from over 160 industry leaders across 31 markets, including advertisers, agencies, and Retail Media Networks (RMNs). Many of these respondents, who hold influential positions such as Heads of Retail Media and Media Directors, and oversee significant advertising budgets, underscore the pivotal role that Retail Media is set to play in the future of digital advertising. Get it here: https://lnkd.in/eWvq9sPX

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  • European Commission recently published second report on the General Data Protection Regulation (GDPR). IAB Europe strongly supports the Commission’s emphasis on maintaining a "risk-based and technology-neutral approach" to ensure robust protection for data subjects and free flow of personal data within EU. We agree that this approach is essential in imposing proportionate obligations on data controllers and processors, accommodating the rapid evolution of digital technologies while safeguarding individual privacy. IAB Europe was pleased to see some of the views expressed in our submission during the consultation process reflected in the report's conclusions. In particular, we support the European Commission’s call for: 1. Consistent GDPR Application: The need for uniform application of GDPR rules across Member States to reduce divergent interpretations and legal uncertainties. 2. Resource Allocation for DPAs: Encouraging Member States to provide additional resources and expertise to DPAs, ensuring they can keep pace with technological advancements. 3. Development of EDPB Guidelines: The call for EDPB guidelines that are concise, practical, and accessible, incorporating stakeholder feedback, considering practical implications and reflecting a balance between data protection and other fundamental rights. While the association welcomes the report's findings, we emphasise the need to strike a balanced approach between data protection and innovation, recognising the diverse impacts of emerging technologies on user privacy. #gdpr #digitaladvertising #iab

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    Choose the experimental features you want to try

    eur-lex.europa.eu

  • IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe for 2024, offering a fully comprehensive overview of the current status and future trends driving Retail Media in Europe as determined by the buyers and sellers in Retail Media advertising. Key findings reveal that half of buyers are already partnering with Retail Media Networks and are shifting budgets from other marketing channels to fuel Retail Media investment. The survey developed by IAB Europe’s Retail Media Committee received over 160 respondents from advertisers, agencies, and Retail Media networks in 31 markets. The majority of respondents (80%+) manage annual advertising budgets of €1m or above and are investing more than 41% in digital advertising. Many of the respondents were either Heads of Retail Media or Media Directors. Key Findings from the Report: Retail Media Adoption is Still Nascent:  The report highlights that while Retail Media is a widely discussed topic, its adoption is still in the early stages. Only 50% of buyers have partnered with a retailer or Retail Media Network for more than one year. Spend Diverted from Other Marketing Budgets: Half of buyers are reallocating funds from other marketing channels to retail media, particularly from linear TV and performance marketing budgets. On-Site Opportunities Dominate Investment: Currently, most retail media investments focus on on-site opportunities, indicating potential growth in off-site and in-store advertising in the coming year. Data Access and Point of Sale Reach Drive Investment: Nearly 90% of buyers are motivated by the access to retailer first-party data, and three-quarters of buyers are drawn by the opportunity to reach consumers at the point of sale. Fragmentation and Lack of Standards Hinder Investment: Approximately 60% of buyers cite the fragmentation of Retail Media Networks and the lack of standardisation as significant barriers. Retailers also face challenges with operational elements and technological requirements. Measurement Options and Audience Reach are Key Retail Media Network Evaluation Criteria: Around 75% of buyers consider measurement options and audience reach crucial when evaluating Retail Media Networks (RMNs) within the same category. #RetailMedia #IABEurope #DigitalAdvertising #IABBaltics

    IAB-Europe_Attitudes-to-Retail-Media-Report-July-2024.pdf

    IAB-Europe_Attitudes-to-Retail-Media-Report-July-2024.pdf

    iabeurope.eu

  • We are delighted to invite you to the virtual MIXX Awards Ceremony, where the winners of 2024 awards will be announced! Date: 18th July Time: 15:00 CET This year’s ceremony promises to be an unforgettable virtual event hosted by Callum Smith, Marketing Strategy Lead on Creativity at TikTok who some of our esteemed judges will join to reveal the winners. Before the winners are announced, we'll unveil the shortlisted candidates, building anticipation for an engaging and suspenseful ceremony you won’t want to miss. Expect to witness the recognition of outstanding talent and groundbreaking work that has set new standards in digital advertising across Europe. The MIXX Awards celebrate those who have pushed boundaries and delivered some of the most impactful and innovative campaigns. We look forward to celebrating the incredible achievements and latest innovations of our industry with you. Register here:

    Welcome! You are invited to join a webinar: 2024 MiXX Awards Ceremony. After registering, you will receive a confirmation email about joining the webinar.

    Welcome! You are invited to join a webinar: 2024 MiXX Awards Ceremony. After registering, you will receive a confirmation email about joining the webinar.

    us02web.zoom.us

  • An Important Update From IAB Ukraine's CEO Anastasiya Baydachenko: Dear Colleagues, As I am writing these lines over Kyiv, the air siren sounds for the fourth time today. Since 2 o'clock in the morning, we have been attacked by strategic aviation missiles, ballistic and aero ballistic missiles. The most powerful attack occurred from 9:52 and lasted almost two hours. Kyiv, Dnipro, Kryvyi Rih, and Pokrovsk came under attack. In Kyiv, the impact destroyed the entrance of a residential building (people still could be heard under the rubble), the 2 upper floors of another, and the key Okhmatdyt hospital (Maternity and childhood) was critically damaged, the children dialysis unit was damaged, and children were under the rubble. Now emergency services are trying to dismantle the rubble, but for the fourth time we hear an alarm, it means that new strokes are possible. Kids from the oncology ward in masks just sit on the street, waiting to be evacuated to other medical facilities. The doctor who was operating during the alarm was blown away by the blast wave, but fortunately both he and the patient are alive. Pillars of smoke and fire from fires at the impact point are visible above Kyiv. Volunteers and emergency services are trying to clear the rubble of hospital in the hope that there are survivors. As of 12:50 p.m., there AT LEAST are 23 dead and 66 injured across Ukraine  Kyiv 11 dead and 18 injured.  Kryvyi Rih 10 dead and 41 injured.  Dnipro 1 dead and 6 injured.  Pokrovsk, Donetsk region: 3 dead. This war continues. This war is much more than a dispute between two countries, it is an ideology and values war. We still need Air Defence systems, missiles, F16 military aircrafts. For Ukrainians it's not a matter of ambition, it's a matter of survival. Anastasiya Baydachenko, CEO, IAB Ukraine To donate directly to hospital from abroad Beneficiary: OHMATDYT IS HEALTHY CHILDHOOD Account#: UA073005280000026003000025114 Beneficiary’s bank: OTP BANK JSC SWIFT code: OTPVUAUK Purpose of payment: Charitable donation

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  • Join Us next Week for the International Knowledge Exchange! Join us on the 9th July for the next IKE virtual event where we will host a series of panel discussions and a keynote presentation on measurement and currency, metrics and data. One of the sessions, hosted by IAB Europe, will look at data strategies in a post cookie-less future. Moderated by Pete Danks, VP of Market Activation, Magnite & Lead of IAB Europe's Post Third Party Cookie WG, he will be joined by GroupM, Wavemaker and Kleinanzeigen. Register for free below.

    Welcome! You are invited to join a webinar: EACA, IAB Europe, WFA, CIMM & egta International Knowledge Exchange. After registering, you will receive a confirmation email about joining the webinar.

    Welcome! You are invited to join a webinar: EACA, IAB Europe, WFA, CIMM & egta International Knowledge Exchange. After registering, you will receive a confirmation email about joining the webinar.

    thearf.zoom.us

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