Top 500: South Africa's Best Managed Companies’ Post

Digital Advertising As A Growing Force in South Africa’s Economy 📈🇿🇦 By Paula Hulley, Online Revenue Report Project Lead, IAB South Africa Research & Measurement Council and Managing Director at Digitas Liquorice Social media communities have emerged as powerful platforms for brands to connect with consumers and drive engagement. These spaces allow participants to engage with their interests and like-minded individuals, fostering a sense of belonging and connection. By participating in these communities, brands can leverage authentic word-of-mouth marketing, build customer loyalty and increase sales. As the end of 2024 nears, the digital advertising landscape in South Africa is poised for continued growth, driven by factors such as increasing internet penetration, the rise of e-commerce and the ongoing development of new technologies. Businesses will need to continue adapting to the changing consumer landscape and digital advertising will play an increasingly important role in their marketing strategies. By understanding the latest developments in the digital advertising landscape, such as those presented in the IAB South Africa Online AdSpend Report, businesses can make informed decisions and maximise their return on investment. For more information, read the full article in the latest Topco Media Bulletin here: https://hubs.la/Q02TW-Ml0 #Advertising #Marketing #SocialMedia #PublicSectorLeaders #Publication #TopcoMedia

🌍 Kenya's Digital Advertising Market (a little spoiler: it’s booming) 🚀 Kenya is rapidly emerging as a leader in digital advertising, with impressive growth in mobile-driven campaigns and increasing investments in programmatic technology. However, as the market evolves, competition is heating up. 🔗 Read the full article to explore Kenya's digital advertising trends, popular ad formats, and how programmatic advertising is transforming the landscape 📎👉https://bit.ly/49NMMiB 💡 At NT Technology, we help brands in Kenya harness the power of programmatic advertising.📧 Ready to elevate your strategy? Contact us at info@nt.technology #ProgrammaticAdvertising #DigitalAdvertising #Kenya #MarketingTrends

Explore Kenya's digital advertising trends, popular ad formats, and the transformative impact of programmatic advertising by reading our new article 💥

Exciting news for the Australian digital advertising landscape! The IAB report reveals a significant boost in the internet advertising market, with a 9.7% year-on-year growth reaching a total spend of $15.6bn for the financial year ending 30 June. This remarkable expansion showcases the increasing importance of digital advertising in the Australian market. As a leading agency in the digital space, we're thrilled to see this growth and the opportunities it presents for businesses. Key takeaways from the report: • Total internet advertising spend: $15.6bn • Year-on-year growth: 9.7% • Period: Financial year ending 30 June What does this mean for your business? With more investment flowing into digital advertising, it's crucial to ensure your strategies are optimized to capture your share of this growing market. Are you leveraging the right digital channels to reach your target audience? How has your digital ad spend changed in the past year? Share your thoughts in the comments below! Tag a colleague who might find this information valuable for their marketing strategy. Please Don't Forget to Follow, Like & Repost For more info visit MPG ONE Agency Website: https://mpgone.com #DigitalAdvertising #AustralianMarket #MarketGrowth #IABReport #MarketingStrategy

Digital ads are the future. The use of AI can help brands reach their audience in unique ways just how Nandos as been doing which is mentioned in this article. This was very insightful and important!

2024 Effie Awards SA entries are open! Are you ready to take your advertising to the next level? Effie SA in collaboration with Ipsos in South Africa are thrilled to invite you to an exclusive webinar - "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS" on 8 May 2024. This event is designed to empower agencies with the knowledge and strategies needed to create impactful campaigns that connect with consumers and drive success. In this webinar, we will dive deep into the key learnings from the Effie SA 2023 report, providing valuable insights into what makes a winning campaign. We will also explore the global best practices from the Effie Awards, showcasing how top-performing campaigns have pushed the boundaries of creativity and effectiveness. One of the central themes we will discuss is the importance of embracing being a misfit in marketing. Examining how unconventional thinking and taking risks can lead to breakthrough results. Additionally, we will spotlight the success stories of Effie SA 2023 winners, dissecting their strategies and revealing the secrets behind their triumphs. Join us on 8 May 2024 for an opportunity to gain a competitive edge in the ever-evolving advertising landscape that will equip you with the tools and knowledge needed to create campaigns that resonate with consumers and drive measurable results. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: sne@acasa.co.za Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

Revealing insight in how advertisers in France spend advertising on local media. Presented by Alexis Goujon and Xavier Guillon via Les relocalisateurs : 1. One-third of every euro spent goes to local media. 2. Local advertisers make up 75 per cent of local media spending. 3. Rising living costs in 2023 led to more spending on promotions. 4. Despite digitalisation, direct mail and door drops account for almost 21% of local spending. 5. Direct mail/door drops and owned media make up more than half (55 per cent) of the budget for national advertisers in local media compared (43 per cent) to local advertisers. 6. The distribution sector is the biggest advertiser in local media. 7. 13 per cent of national advertisers plan to increase spending on local media in 2024, while 8 per cent plan to decrease. In their comments on the results Dorothée Caulier of CoSpirit Media urges advertisers "spend more money on French media as this is key for our economy and our democracy". Planning and buying processes for local media have much improved, including now relevant insights and further automation such as programmatic advertising says Mickaël Henry from Dentsu. This brings the planning process for local media on par with national media. The shift from direct mail and door drops to owned media confirms the shift observed from retailers such as E.Leclerc and others. #prospectus #mailing #printmedia #localmedia #advertisingeffectiveness Arnaud DUBIN ✔ Géomarketing ✔ Médias Locaux ✔Digital Sebastian Mitter Mark Davies European Letterbox Marketing Association (ELMA) Thomas Hopman

For the first time, the Nielsen Year Report Gross Ad Spend for The Netherlands is also available in English. The report contains information about and background to the development of the gross ad spend in The Netherlands. It helps you to understand developments in ad spend in your media type and your industry. For each media type, an in-depth insight into key trends in total gross ad spend and spend by media type is included, based on the largest media owners and categories, top 50 advertisers, number of advertisers, average budgets per advertiser and seasonal patterns. The report concludes with a 10-year overview for even more insights into trends. Discover how ad spend trends vary across media types and categories in this insightful report. To order the report, send an e-mail to marketing-nl@nielsen.com. #adspend #advertising

🚀 New Zealand's Digital Ad Space Flourishes! 🌐 📊 Growth Insight: IAB New Zealand's latest report reveals a robust 4.3% year-on-year growth, reaching $2.112 billion in 2023. 🔝 Quarterly Surge: An impressive Q4 spike of 7.3% underlines the sector's dynamic resilience. 🎯 Leading Channels: Social and search are leading the digital frontier, with the real estate and food & beverage sectors topping the growth charts. 🌟 Forward Look: Here's to continued innovation and solid growth in New Zealand's digital landscape! 🥂 📝 Data cited from IAB New Zealand’s Digital Advertising Revenue Report. #DigitalMarketing #Growth #Innovation #NewZealand #Advertising #SocialMedia #SearchMarketing #RealEstate #FoodAndBeverage #AdRevenue #MarketTrends #TechGrowth”

Under the renewed partnership, UM Australia will continue to oversee media strategy, planning, and buying across all channels as part of the Australian Government ’s comprehensive media arrangement. Anathea Ruys (she, her, hers), CEO of UM, said, “I’m delighted UM and its team get to continue the great work we have delivered for the Australian Government over the last 6 years following the rigorous 6-month pitch process. Working with the Australian government is a privilege. It is also a responsibility that we take very seriously, knowing the campaigns we create, from awareness through to behavioural change, really do save lives and help improve the country every day.” Meanwhile, Brett Elliott, managing director for government at UM, shared, “There is no greater accolade than being reappointed to the Australian Government master media contract. We know from experience that it takes broad and deep capabilities, purpose-built technology, and the right culture and respect to meet the complex advertising needs of the government.” #marketing #agencymandate #australia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z