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Articles by Matteo
Contributions
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What are the most innovative ways to use press releases to reach a niche audience?
Writing the press release is only half the battle. Once it's live, you need to make sure you promote it across many different channels. This can via email, on social networks (like LinkedIn), engaging key journalists/influencers, and creating highly shareable multimedia content with the most poignant findings from said press release.
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What are the most innovative ways to use press releases to reach a niche audience?
I've always been a big believer in the power of personalization. Writing for a specific audience in mind is key to ensuring that your press release gets picked up by journalists—and potentially shared more broadly on social. Different audiences want to know different things. The better a press release can appeal to those needs, the more traction you'll likely receive.
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What are the most innovative ways to use press releases to reach a niche audience?
Finding those "ah-ha" moments in the data presented is key to piquing your intended audience's interest. However, it's also important to clearly explain why that's the case, and clearly include whatever methodology was used to derive said data points.
Activity
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🎄 ¡Último Quiz del 2024! Retail Media 𝗟𝗔𝗧𝗔𝗠 ¿Te animas a descubrir tu nivel de expertise? - ¡averigua dónde te ubicas! Se acerca el cierre de…
🎄 ¡Último Quiz del 2024! Retail Media 𝗟𝗔𝗧𝗔𝗠 ¿Te animas a descubrir tu nivel de expertise? - ¡averigua dónde te ubicas! Se acerca el cierre de…
Liked by Matteo Ceurvels
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I always love a good social media trend, and figured I'd jump on the bandwagon too! Here's my 2024 LinkedIn Rewind, by coauthor.studio: If 2024…
I always love a good social media trend, and figured I'd jump on the bandwagon too! Here's my 2024 LinkedIn Rewind, by coauthor.studio: If 2024…
Shared by Matteo Ceurvels
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Há 25 anos sonhamos em construir o maior e-commerce da América Latina e chegamos lá. Agora, também vemos a oportunidade ser protagonistas na…
Há 25 anos sonhamos em construir o maior e-commerce da América Latina e chegamos lá. Agora, também vemos a oportunidade ser protagonistas na…
Liked by Matteo Ceurvels
Experience
Education
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Pace University
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Activities and Societies: Dyson College of Arts and Sciences Society of Fellows, Pi Gamma Mu International Honor Society in Social Sciences, Phi Sigma Iota International Foreign Language Honor Society
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Activities and Societies: Dyson College of Arts and Sciences Society of Fellows, Pi Gamma Mu International Honor Society in Social Sciences, Phi Sigma Iota International Foreign Language Honor Society
Licenses & Certifications
Volunteer Experience
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Steering Committee Member (YPA)
Americas Society/Council of the Americas
- Present 10 months
Arts and Culture
Publications
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The Art of Memory and Economic Hardship in Ecuador under the Mahuad Government
Transactions
In 1999, the Ecuadorian economy was on the brink of collapse. Under the mandate of Jamil Mahuad, Ecuador bared witness to its currency's depreciation by 195%, 70% of its financial institutions closing, and major structural reforms resulting in the dollarization of the economy. In direct parallel to this, Juan Carlos Donoso's film Saudade speaks to this crisis through his protagonist, Miguel. As Miguel tries to mitigate the trials and tribulations of his teenage years, the viewer is able to see…
In 1999, the Ecuadorian economy was on the brink of collapse. Under the mandate of Jamil Mahuad, Ecuador bared witness to its currency's depreciation by 195%, 70% of its financial institutions closing, and major structural reforms resulting in the dollarization of the economy. In direct parallel to this, Juan Carlos Donoso's film Saudade speaks to this crisis through his protagonist, Miguel. As Miguel tries to mitigate the trials and tribulations of his teenage years, the viewer is able to see how Donoso cleverly juxtaposes the economic crisis through Miguel’s eyes. Ultimately, the boy is representative of the Ecuadorian nation as a whole. By prioritizing the protagonist and his point of view, the viewer is able to humanize such outright, horrid corruption and the pain that Ecuador faced during this dark period of its history while being offered a beacon of hope for a brighter future in the subsequent years to come.
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Cyber Risks When Doing Global Business
AS/COA
On January 23, AS/COA and the Brazilian-American Chamber of Commerce hosted a program on developments in the cyberspace environment. Participants discussed ways to help organizations develop practical solutions to cyber investigations, digital forensics, threat management, legal challenges, and asset protection while doing business online.
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Private Equity and Venture Capital: Betting on Innovation in Latin America
AS/COA
On December 12, AS/COA hosted a public panel discussion on Latin American innovation, in partnership with the Latin American Venture Capital Association (LAVCA). Panelists discussed a variety of opportunities for private equity and venture capital investors created as a new generation of Latin American entrepreneurs and consumers come of age. Leading fund managers shared stories of recent ventures as well as their strategies for building innovative Latin American companies.
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Heraldo Muñoz: Book Launch of Getting Away With Murder: Benazir Bhutto's Assassination and the Politics of Pakistan
AS/COA
On December 4, AS/COA hosted a book launch for Heraldo Muñoz’s new book Getting Away with Murder: Benazir Bhutto’s Assassination and the Politics of Pakistan. Muñoz—the UN assistant secretary-general and assistant administrator and director for Latin America and the Caribbean at the UNDP—revealed a story of betrayals, corruption, and foreign influence that led to the death of one of the world’s leading politicians, the former prime minister of Pakistan. Offering personal insight, Muñoz situates…
On December 4, AS/COA hosted a book launch for Heraldo Muñoz’s new book Getting Away with Murder: Benazir Bhutto’s Assassination and the Politics of Pakistan. Muñoz—the UN assistant secretary-general and assistant administrator and director for Latin America and the Caribbean at the UNDP—revealed a story of betrayals, corruption, and foreign influence that led to the death of one of the world’s leading politicians, the former prime minister of Pakistan. Offering personal insight, Muñoz situates Bhutto within Pakistan’s turbulent evolution and cites the leader’s murder as the major turning point in the country’s decades-long relationship with the United States. Lally Weymouth of the Washington Post interviewed the author about his experiences in writing the book as well as his thoughts surrounding Bhutto’s assassination.
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Brazil in 2014 - Economic and Political Prospects
AS/COA
On November 8, AS/COA hosted a public discussion on Brazil’s economic and political prospects for 2014. President Dilma Rousseff—whose approval ratings fell after the street protests in June—will seek reelection amid the country’s slow economic growth and rising inflation. Major cabinet shifts are expected, as Rousseff’s chief of staff and several ministers are to leave the federal government to run in state elections. As these changes take place, Brazil will host the World Cup. Panelists…
On November 8, AS/COA hosted a public discussion on Brazil’s economic and political prospects for 2014. President Dilma Rousseff—whose approval ratings fell after the street protests in June—will seek reelection amid the country’s slow economic growth and rising inflation. Major cabinet shifts are expected, as Rousseff’s chief of staff and several ministers are to leave the federal government to run in state elections. As these changes take place, Brazil will host the World Cup. Panelists discussed the political climate in Brazil, the impact of Brazil’s macroeconomic policies, and the next administration’s ability to address Brazil’s economic bottlenecks.
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Innovation in Latin America
AS/COA
On October 16, AS/COA partnered with Cornell University’s Emerging Market Institute to host an all-day conference in New York about new approaches to fostering innovation in Latin America. Bringing together a variety of leaders and innovators, the panelists explored topics such as innovation in the financial services, IT, and manufacturing sectors.
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Cultivating Good Water: A Closer Look at Itaipu Binacional's Sustainable Projects
AS/COA
On October 7, AS/COA hosted a luncheon discussion focusing on sustainability in the Itaipu region of Brazil and Paraguay. Panelists discussed the overall positive impact that the Itaipu hydroelectric dam has had in the region through environmental programs. In 2003, Itaipu Binacional launched a series of sustainable projects to address international concerns about climate change and access to water. Among these projects, the Cultivating Good Water Program consists of 20 programs and 63…
On October 7, AS/COA hosted a luncheon discussion focusing on sustainability in the Itaipu region of Brazil and Paraguay. Panelists discussed the overall positive impact that the Itaipu hydroelectric dam has had in the region through environmental programs. In 2003, Itaipu Binacional launched a series of sustainable projects to address international concerns about climate change and access to water. Among these projects, the Cultivating Good Water Program consists of 20 programs and 63 initiatives dedicated to issues including environmental education, watershed management, biodiversity, sustainable rural development, medicinal plants, fish production, and fish farming.
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An Historical Allegory of the Kingdom of Spain in Pan’s Labyrinth
Transactions
Since the end of one of the most fascist regimes the Spanish-speaking world had seen, Franco’s departure from Spain left its citizens in a state of wonder. After many years of such strict and rigid rule, the post-Franco world of Spain would never be the same. Even decades after he left power, many people still continue to talk about, write, and recreate the Franco era. In a sense, one can even go as far to say that reproducing this period of history is used as a means to reflect upon the…
Since the end of one of the most fascist regimes the Spanish-speaking world had seen, Franco’s departure from Spain left its citizens in a state of wonder. After many years of such strict and rigid rule, the post-Franco world of Spain would never be the same. Even decades after he left power, many people still continue to talk about, write, and recreate the Franco era. In a sense, one can even go as far to say that reproducing this period of history is used as a means to reflect upon the gruesome events of Spain’s history so that people remember what has happened in the past as a means to make sure it never happens again in the future. In doing this research on a film that has received much critical acclaim worldwide, I wanted to know how history influenced the film: What actually happened in Spanish history to cause such horrid events to occur, and what happened to Spain (historically) after Franco died?
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Crítica: Muda y Los ojos
Dos en particular son: Muda (2010) y Los ojos (2011). Aunque los títulos parezcan hablar de temas muy distintos, hay un tema que une las dos obras. Cada obra trata de examinar, cuestionar, y entender el lugar de una persona en este mundo existencial a través de las varias maneras de comunicación que sean directas, indirectas, o la falta de cada una de las dos. También, Messiez le demuestra al público como los protagonistas pueden lograr esto en el espacio en el cual que ellos están y con…
Dos en particular son: Muda (2010) y Los ojos (2011). Aunque los títulos parezcan hablar de temas muy distintos, hay un tema que une las dos obras. Cada obra trata de examinar, cuestionar, y entender el lugar de una persona en este mundo existencial a través de las varias maneras de comunicación que sean directas, indirectas, o la falta de cada una de las dos. También, Messiez le demuestra al público como los protagonistas pueden lograr esto en el espacio en el cual que ellos están y con la gente que conocen a través de las obras. Al analizar, comparar, y contrastar Muda y Los ojos en profundidad, uno puede ver las semejanzas y diferencias entre ellas.
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City of God: The Labyrinth of Violence in Rio de Janeiro
Self-Published
This research focused on a film called City of God. The movie itself takes places in a favela (or better known as a “slum”) outside of Rio de Janeiro. Unlike the picture perfect postcard images of Rio, this film delves into deeper and more important matters, such as race, social and monetary inequities, drugs, gang violence, politics, and history. To the average person, this movie may be seen simply as another film trying to break onto the “Hollywood” stage. However, different from most…
This research focused on a film called City of God. The movie itself takes places in a favela (or better known as a “slum”) outside of Rio de Janeiro. Unlike the picture perfect postcard images of Rio, this film delves into deeper and more important matters, such as race, social and monetary inequities, drugs, gang violence, politics, and history. To the average person, this movie may be seen simply as another film trying to break onto the “Hollywood” stage. However, different from most Hollywood films (in spite of its many action-packed scenes), City of God forces the viewer to question and take a deeper look into Brazil.
I first explored the parallels of history and memory with respect to the film itself. In doing so, I examined what actually happened in Brazilian history to cause these horrid slums to form and grow at such rapid speeds. In addition, I then broke the film down in terms of its historical significance into the three main decades it focuses on: the 1960s, 1970s, and 1980s. Unlike the more prosperous Brazil of today, the Brazil of these thirty years was a very different place. By examining the film in such a way, I was able to expand upon the plethora of burning issues that the movie addresses including: drugs, gangs, extreme poverty, memory, and authoritarianism.
In spite of the more grim aspects of this film, City of God also presents the viewer with a positive message: that in spite of such terrible circumstances, there is still the hope and ability to break out of this political and social labyrinth. As seen by the film’s protagonist, Rocket’s ability to break out of this labyrinth shows that it is possible for success to come to the favelas. In taking this idea one step further, I will conclude this paper with an investigation on modern-day Brazil. -
An Historical Allegory of the Plurinational State of Bolivia in Even the Rain
Self-Published
Even though Even the Rain made its debut on the big screen only about a year ago, it has received much acclaim from critics worldwide. Many have commented on Iciar Bollaín’s portrayal of the 2000 Water War in Cochabamba, Bolivia. In spite of the movie’s more documentary feel, Bollaín examines many important issues that have plagued Bolivian society---all the way from its colonial past up through modern day. After seeing the film, I became inspired to know more about Bolivia’s colonial…
Even though Even the Rain made its debut on the big screen only about a year ago, it has received much acclaim from critics worldwide. Many have commented on Iciar Bollaín’s portrayal of the 2000 Water War in Cochabamba, Bolivia. In spite of the movie’s more documentary feel, Bollaín examines many important issues that have plagued Bolivian society---all the way from its colonial past up through modern day. After seeing the film, I became inspired to know more about Bolivia’s colonial history. In addition to this, the film also showed the devastating effects the neoliberal reforms had on Bolivia (so much that a war was ignited because of it). Therefore, I wanted to learn about the history of neoliberal ideology, the specific policies created, and their effects on Bolivian society. Finally, I then wanted to analyze the film after having a solid base in colonial history and economic theory. With this knowledge, I would effectively be able to examine the burning question Bollaín poses to the viewer: Have 500 years of history changed Bolivia as a whole or are its citizens still stuck in an historic, economic, and racially oppressive labyrinthine world?
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ISI in Latin America
This paper examines the origins, causes, and effects of ISI in Latin America focusing in particular on Argentina, Brazil, and Mexico.
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Homage to Mario Vargas Llosa: El viaje a la ficción
eBook
This chapter focuses on a speech given by Mario Vargas Llosa on his thoughts towards fiction. There is also a link to the full page article where Vargas Llosa fully develops his thesis on fiction with an extract of pertinent quotes from the article itself. Finally, there are questions in regards to the speech/article, followed by the answers and a potential project for others to do, in order to enhance what they have learned.
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Assorted Poems, Short Stories, and Photographs
The Back Porch Review
Courses
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"So Far from God; So Close to Uncle Sam:" Modern Mexico in History and Literature
LAS 230
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Caribbean Transnational Cultures: The History, Literature and Film of the Spanish Caribbean
LAS 220
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Faith, Society, Conflict: The Middle East from Ancient Times to the Arab Spring
INT 296E
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Latin America: The Caribbean and the World
LAS 201
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Luz, Camara, Accion! : Film as Mirror of Social Change in Latin American History and Culture
LAS 210
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The Arab Spring
POL 297S
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The Other "America": Introduction to Latin American Studies
LAS 101
Projects
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Book---Arabs in the Americas: An Anthology of Poetry, Short Stories, and Essays
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A compilation of works of Latin American writers of Arab descent.
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Article---Dollarization in the Americas: The Argentinean Experience
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Examining and exploring the effects of the U.S. dollar in Argentina from its Neoliberal Period up to the present day.
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Book---Latin America and the Middle East: Emerging Bilateral Relations Post-2000
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Researching and analyzing the political, social, economic, and cultural relations that are beginning to emerge between Latin America and the Middle East.
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Book---The Labyrinth of Latin American Cinema
- Present
Examining selected Latin American films within the context of a theory I developed about the many types of labyrinths that exist in these countries.
Honors & Awards
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Charles H. Dyson Award Recipient
Dyson College of Arts and Sciences
Awarded to the person who embodies the ideals and values of the Dyson Society of Fellows.
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Charles Radilles Award Recipient
Department of Modern Languages
Awarded for excellence in the study of the Spanish language.
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Awarded for excellence in humanities
Dyson College of Arts and Sciences Society of Fellows
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Dyson Research Initiative Grant Recipient
Dyson College of Arts and Sciences
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Bernard Pohoryles Scholarship Recipient
Department of Modern Languages
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Spanish Departmental Language Award Recipient
Department of Modern Languages
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Awarded for excellence in film studies
Dyson College of Arts and Sciences Society of Fellows
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Enhanced Writing Award Recipient
English Department
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Spanish Departmental Language Award Recipient
Department of Modern Languages
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Recipient of Gold Circle Award
Columbia University
Languages
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English
Native or bilingual proficiency
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Español
Native or bilingual proficiency
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Italiano
Native or bilingual proficiency
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Português
Full professional proficiency
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Français
Full professional proficiency
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ελληνικά
Limited working proficiency
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العربية
Elementary proficiency
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Türkçe
Elementary proficiency
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Deutsch
Elementary proficiency
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Català
Limited working proficiency
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Napulitano
Limited working proficiency
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فارسی
Elementary proficiency
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Esperanto
Elementary proficiency
Organizations
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Dyson College of Arts and Sciences Society of Fellows
Fellow
- PresentThe Society of Fellows of Dyson College of Arts and Sciences is the premier honors organization in the college. The Society fosters undergraduate scholarship in the arts and sciences by providing enriching experiences for students with outstanding academic ability. Participation and membership in the Society of Fellows affords students an opportunity to develop their intellect and display their talents in a variety of settings.
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Pi Gamma Mu International Honor Society in Social Sciences
Associate Member
- PresentPi Gamma Mu is the oldest and preeminent honor society in the social sciences. Their mission is to encourage and recognize superior scholarship in social science disciplines and to foster cooperation and social service among its members. Pi Gamma Mu serves the various social science disciplines which seek to understand and explain human behavior and social relationships as well as their related problems and issues. Currently, there are around 150 active chapters in the United States and…
Pi Gamma Mu is the oldest and preeminent honor society in the social sciences. Their mission is to encourage and recognize superior scholarship in social science disciplines and to foster cooperation and social service among its members. Pi Gamma Mu serves the various social science disciplines which seek to understand and explain human behavior and social relationships as well as their related problems and issues. Currently, there are around 150 active chapters in the United States and overseas.
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Phi Sigma Iota International Foreign Language Honor Society
Associate Member
- PresentPhi Sigma Iota recognizes outstanding accomplishment in the study or teaching of any of the academic fields related to foreign language, literature, or culture. These fields include not only modern foreign languages, but also Classics, Linguistics, Philology, Comparative Literature, Bilingual Education, Second Language Acquisition and other interdisciplinary programs with a significant foreign language component. Phi Sigma Iota is the highest academic honor in the field of foreign languages…
Phi Sigma Iota recognizes outstanding accomplishment in the study or teaching of any of the academic fields related to foreign language, literature, or culture. These fields include not only modern foreign languages, but also Classics, Linguistics, Philology, Comparative Literature, Bilingual Education, Second Language Acquisition and other interdisciplinary programs with a significant foreign language component. Phi Sigma Iota is the highest academic honor in the field of foreign languages. There are approximately 250 chapters of Phi Sigma Iota at institutions of higher learning in the US, Mexico and France.
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Mobile Marketing Association
Member
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Young Professionals of the Americas
Associate Member
Young Professionals of the Americas (YPA) is an Americas Society/Council of the Americas (AS/COA) initiative launched in 2013 with the purpose of creating a platform where young professionals meet, discuss, and network around the latest trends in the region through New York City, Washington, and Miami chapters.
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