Roger Montti’s Post

Hello Roger Montti, I have read your article, "Google's Indifference To Site Publishers Explained." You have put your idea on why Google becomes indifferent to sites. You also mentioned the way to attract Google, which is through the "user experience." The important line for me is, "Google's response for the past month is that they're investigating how to improve." Does it mean that when we get feedback from the Search Console, we should address them ASAP? You always stress "user experience." I have read this idea in your many articles. As an article writer, writing an article is easy, but writing an article with the best user experience is too hard.

This New Yorker article explains the newly updated inner workings of #Google Search. They are upending search results...possibly yours. https://lnkd.in/eCmf4mTu

In August, Google launched an algorithm update, sparking changes in traffic for independent publishers. While some are seeing their numbers bounce back, others are still grappling with the impact. Read more: https://buff.ly/3Z3hAIG #GoogleCoreUpdate #GoogleAlgorithmUpdate

Google's August 2024 core update finished rolling out on September 3, 2024. It started on August 15 and caused significant changes in search rankings. This update considered feedback from the September 2023 helpful content update, which negatively affected many small publishers. A recent poll showed: 1. 44% said My Rankings/Traffic Are Down (total votes 1,583) 2. 27% said My Rankings/Traffic Are Up (total votes 993) 3. 29% said No Change (total votes 1,038) While some sites recovered slightly, most saw no improvement or further declines. Thanks for Search Engine Land and Barry Schwartz

Lately, Google search results have been a topic of discussion for many. It’s true, Google is providing less results per search, than they ever have. The current average is 400 down from 1,000. These conversation’s usually result in a sharing of ideas to provoke Google to provide more results. I once contributed to a conversation, saying to search in incognito mode. It’s true, doing so does provide a more varied list of search results but this option can be inconsistent and doesn't solve the problem. Operators however, the unsung heroes of Google search, surely can.   Instead of trying to manipulate Google to provide more results, it seems time might be better spent focusing on making the results Google does provide, as tailor made to the user's needs, as possible. When receiving 1,000 results, users could still find what they were looking for, most of the time. Users now have 60% less to work with. Can you be sure you’re finding what you need without advanced search operators? I wouldn’t bet on it and you shouldn’t either. Advanced Search Operators: https://lnkd.in/eUJWpde8

Highly recommend Perplexity (https://www.perplexity.ai/) if you're still using Google to search. It's been my favorite search engine for the past few months. Google is providing a fascinating case study on what happens when you "take your foot off the pedal." Over a decade ago, they were 15 years ahead of everyone in search. Many of the AI-generated results we see today were achievable by Google back then. They were so far ahead that they faced pushback for reducing website visits. Google had to slow down and wait for the world to catch up. Then they were overtaken and began to stumble, suggesting using "glue to keep the cheese on your pizza." Google was once the go-to for high-quality search results. Now, they increasingly rely on poor-quality sites like Reddit posts. They struggle to stay ahead of low-quality sites that game their search results.

Court rules that google has maintained monopoly over 2 markets - search engines and text advertising - through its "exclusive distribution agreements" Excerpts: "Google’s dominance has gone unchallenged for well over a decade. In 2009, 80% of all search queries in the United States already went through Google. That number has only grown. By 2020, it was nearly 90%, and even higher on mobile devices at almost 95%. The second-place search engine, Microsoft’s Bing, sees roughly 6% of all search queries—84% fewer than Google." "But Google also has a major, largely unseen advantage over its rivals: default distribution. Most users access a general search engine through a browser (like Apple’s Safari) or a search widget that comes preloaded on a mobile device. Those search access points are preset with a “default” search engine. The default is extremely valuable real estate. Because many users simply stick to searching with the default, Google receives billions of queries every day through those access points. Google derives extraordinary volumes of user data from such searches. It then uses that information to improve search quality. Google so values such data that, absent a user-initiated change, it stores 18 months-worth of a user’s search history and activity." When does "dynamic competition" become monopolistic behaviour? This is an interesting one on digital competition and how digital and data capabilities might be analyzed in a competition assessment. The search engine dominance ruling is a landmark on the analysis of dynamic competition, and competition assessment in multi-sided markets. https://lnkd.in/gHy9pk7b #competition #tech #bigdata #bigtech #

New Post: Google Search Working On Fixing Indexing Issue - https://lnkd.in/g44qBN7y - Google has confirmed it is working on resolving an indexing issue that it says is "affecting a small number of sites." Google said that some "sites may experience slower than usual indexing times." The search company is looking to "identifying the root cause" and hopes to fix the issue soon. - ----------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR

🔔 August Algorithm Update Finally here 🔔 What Google said. “Today, we launched our August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search,” John Mueller, Search Advocate at Google wrote. 👉 https://lnkd.in/d-Z-dF5e 👉

🚨 Google's Hidden Ranking Strategy: Chrome & User Signals 🚨 Did you know that Google is leveraging Chrome and user engagement data to influence search rankings? It's not just about content and keywords anymore—how users interact with a page plays a significant role. 🖱️💡 In a recent talk by Cindy Krum of MobileMoxie, she explained how Google's Mobile-First Indexing isn’t just about mobile-friendly content but also about rendering JavaScript through Chrome, capturing real user data, and passing it back to their algorithm. Every click, scroll, and interaction counts. ---- Key takeaways ---- - Google uses user behavior as a ranking factor, something they avoided discussing for years. - Chrome’s histograms track user interactions—down to incognito mode. - Real user engagement, like scroll depth and load times, is sent back to Google’s servers to shape rankings and advertising models. This massive integration of Chrome into search ranking could also explain Google’s edge over competitors. With Chrome holding 65.18% of the market, they have a moat that keeps them ahead. 🛡️ It's a monumental shift in how Google manipulates search results and advertising, especially through user-preprocessed data. This data collection is helping them train AI and target ads, all while creating an almost unassailable position in the market. Is this the future of SEO? 🤔 It looks like user signals are more critical than ever. But wait! The DOJ is considering breaking up Google, which could put an end to the way Google's products communicate with each other! #SEO #Google #Chrome #DigitalMarketing #UserSignals #DataPrivacy #SearchRankings #AI #DigitalTransformation