Roger Montti

I was recently featured in an article discussing the risks and best practices of using the disavow tool in SEO. Here’s my key takeaway: "The disavow tool should be used only in extreme cases with solid evidence of harm to SEO performance. Tools like SEMrush’s toxic link report alone aren’t enough reason to disavow links. Always proceed with caution!" In my 3 years managing a national franchise’s SEO strategy, I used the tool just once—and it was a last resort. Misusing it can harm your site’s rankings by disavowing good links. 💡 If you’re thinking about disavowing backlinks, my advice is simple: evaluate carefully and act only when it’s absolutely necessary. Check out the full article here: https://lnkd.in/gx4r5KPw What’s your experience with the disavow tool? Have you ever used it? Let me know in the comments! 👇

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Do you really need a technical seo audit? Probably. A technical SEO audit is a thorough check of a websites technical set up, it will ensure that the site is optimized for Google. A technical audit looks at site speed, mobile-friendliness, indexing, broken links. The goal is to make sure that the site runs smoothly and that Google can easily find and rank the site. When I do technical audits for clients, here is what I focus on: -- Keep it simple and focus on impact. I try not to overwhelm clients with all of the issues, I focus on what will make the biggest impact. --Clear, actionable advice. Again, I don't just tell clients all of the things that are broken, I offer a solution and explain why it is important. --Understand the keyword performance. This is always where I start. --Be transparent. My goal is to teach and educate clients on how SEO works. I want to show clients why the changes matter and are important. The Results? With a good technical audit you can expect improved search rankings, faster load times, better mobile experience and increased organic traffic. --------- 👏🪩 Hi. I am Meg. The owner and founder of Clapping Dog Media where I help clients get found by Google. If you want to make sure your SEO is on point, message me. IF you are trying to sell me leads. Please don't message me.

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In this week's Ask An SEO, you can reference this guide as the "why" things should change when explaining the Helpful Content Update to non-SEOs. https://lnkd.in/dDngi-Zh #SEO

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SE Ranking Review: Features That Drive Results 💹 Check out this review of SE Ranking, where we have discuss its key features, pricing, and how it compares to other SEO tools like Ahrefs and SEMrush. If you're considering a new SEO platform, this could be the one! https://lnkd.in/eJYjACmM #SERanking #SEOTools #SEOReview

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#DuplicateContent on regional sites? #Google says relax! John Mueller clarifies localized content is fine, but unique content still excels on some pages. Get the #SEO scoop! #SEONews #GoogleNews #ContentMarketing #GoogleUpdates

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Considering a technical SEO audit? Read my latest blog on the topic to see what should be included in the best audits (and why precision matters). I cover: What is a technical site audit? Crawl your site Join your data sources Segment Statistical analysis Crawlability and Indexability User Experience (UX) Recommendations Next level All here: https://lnkd.in/eHDcC-an

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Experts (SEOs or any other flavour) are great at identifying problems and highlighting what needs fixing. Recommendations are often ignored or left behind due to a huge gap between what’s suggested and how it gets implemented This disconnect between excellent audit recommendations and frustrating reality? This is the SEO implementation gap 

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What is not SEO, or black hat. https://lnkd.in/eiJzCsRJ Some practices are frowned upon by the search engines and may even receive punishment. So to make sure your site/blog has no problems here are some tips on what not to do:

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Google Gemini Research, with citations and links to websites - is this the future of Google Search or nah? https://lnkd.in/evnq6XkU with quotes from Marie Haynes and Glenn Gabe #gemini #google #search #ai

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Complete Quality SEO Service Checklist For 2024 To Enjoy Market Dominance https://lnkd.in/eB5PP4TQ #SEO2024 #SEOTips #DigitalMarketing #SearchEngineOptimization #SEOStrategy #SEOTrends #SEOChecklist #ContentMarketing #LinkBuilding #LocalSEO #TechnicalSEO #SEOTools #KeywordResearch #OnPageSEO #OffPageSEO

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Here's a great article from Michael King. The recent leak of Google’s internal documentation has confirmed what many SEO professionals have long suspected: Google’s public statements don’t always align with their internal practices. Key insights reveal the use of complex microservices for search rankings and debunking myths about domain authority and click data. This leak underscores the opaque nature of Google’s algorithm and the need for greater transparency. Is it time for Google to be more open about its ranking factors? 🤘 https://lnkd.in/gkn4cmVM

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SEO is Dead; Arise Information Optimisation (maybe). The SERPS are a mess. However, SEOs arguably forced Google to take a hard stance. The reality of the SEO industry is that many SEOs fill the web with low-quality content, first through minimum viable payments to content writers and then through AI. All while trying to manipulate ranking signals by paying for backlinks. Add to this social media, and you will end up in a terrible situation. A wealth of low-quality information and a poverty of attention. Or, to put it another way, the SEO industry raced to the bottom and urinated on the very thing that pays the bills. And so, 2024 has seen Google attempt to address this. Arguably, it's not going well, but they would probably say it's a work in progress. There is simply too much information out there, and the sources are too similar. And when you throw AI into the mix, literally a tool that knows 'everything', you can see how much threat Google is under from both SEOs and AI. Search is going to change, and SEOs will need to adapt. I feel the future of SEO lies in information optimisation. Our role is simple. We optimise information so that people can make the best decisions within the time frame they have for gathering information. This aligns with information foraging theory. This would suggest that our role will revert to 3 core activities. 1. Technical SEO (I feel this will lessen as website technology advances). 2. Information architecture. 3. E-E-A-T. Information architecture goes beyond writing content. It focuses on buyers, revenue generation, CRO/UX/ behavioral science, machine learning, information gain, and much more. E-E-A-T is not just links. It's on and offline credibility, brand mentions, publicity, Brand SERP, and, yes, links. SEO of the future is likely to require a far stronger focus on the source of information and not only the quality of content. But also the speed at which machines and humans can extract the information at a reduced cost. As painful as it might be for SEOs and website owners right now. I feel that the future will make SEO (or whatever it gets called) more professional. Better information, increased investment, and more scientific. But this will also radically change how many sell SEO and the services around it. For example. Rather than what links people need, the strategy should be 'how do I make myself/ our brand more credible'. And rather than deciding what keywords to target, we consider what information our customers need to make better decisions about what we sell. This way of thinking is slower, harder to productise and takes more effort to deliver. But isn't that the point? That good SEO takes effort. But perhaps the industry can't change while we still call ourselves SEOs? Perhaps we need to shed that skin to move towards a more credible future. Food for thought.

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With the potential of SEO errors scaling *very quickly* on a larger-scale site, I would be very, very careful with trusting an LLM for SEO advice. And at least the follow-up question prompted Gemini to return better advice about disavowing. And you already know where I stand on that topic! :) -> Google's John Mueller: Don't Use LLMs For SEO Advice #google #seo #ai

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