Are you wondering why your content is not getting greater interaction, views, likes, etc? Matt Lerner did some research and came to a conclusion that is both reassuring and realistic. Basically posts of any format do poorly. His data set dataset showed that • 75% of all posts got fewer than 100 likes • 25% got more than 1,000 • 0.45% got more than 10,000 Is there good news? A little bit. Images with text tend to outperform, though 75% of all posts get fewer than 100 likes. No avoiding this conclusion: "Quality content eats format for breakfast, lunch and dinner." Write useful and good content and people are more likely to engage with it. (and add a picture) Follow Matt Lerner for really interesting content. #ZCL #Moonshot #Business #Linkedin #Entrepreneur
There's no longer an attention arbitrage on linkedIn now there's a bigger impact of quality vs attention.
Well put. A strategy itself won't do much if you do not have the small pieces functioning well together.
Thanks for sharing, Mark! It's reassuring to know that quality content is what truly drives engagement. Despite the odds, focusing on creating valuable and useful content can make a significant difference. Adding a picture certainly helps too. Appreciate the insights from Matt Lerner. Let's keep striving for meaningful interactions!
Thanks, Mark! Really shows it’s quality over flashiness every time. A reminder we could all use!
Engineering Expansion Strategies | Enabling Global Business | Sharing Insights from Dubai 🇦🇪 | CEO The New Gravity Group
6moLove this breakdown, Mark! 🚀 It's like, no matter how much glitter you throw on it, if your content doesn't hit home with your audience, it won't stick. It’s all about getting back to basics and really connecting. Maybe it’s time we all spent a little less time fussing over filters and more on our message. Keep the gold coming!