MARKETECH APAC’s Post

Exciting news in the retail media space as Criteo and Microsoft enter a strategic partnership. Criteo will provide retail media inventory to Microsoft's extensive advertising client base, addressing the demand for retail media solutions. With over 200 media partnerships with retailers, Criteo is well-equipped to meet this demand seamlessly. Interestingly, despite Microsoft's acquisition of @PromoteIQ in 2019 for their retail media product, the partnership with Criteo indicates a gap in supply. Microsoft lacks sufficient partnerships with retailers to provide the required inventory, leading to Criteo stepping in to offer retail media technology for the retailers Microsoft works with. This move suggests that Microsoft is leaning towards Criteo's retail media technology over its own acquired tech from PromoteIQ. It also hints at Microsoft potentially transitioning away from the retail media AdTech sector while maintaining a presence in retail media advertising sales, capitalizing on the sector's growth financially. Exciting times are ahead in the evolving retail media landscape!

Getting a Retail Media Network (RMN) off the ground can be challenging. Did you know that you can build your own RMN using Google Marketing Platform and Google Ad Manager? Tatum Roessler explains how -- and why -- to use Google tech to build a high-performing RMN that unifies data across platforms, delivering results for retailers and brand partners alike. Read her blog at the link below! https://bit.ly/49uZYaW

Ever wondered how retail media and offsite programmatic are reshaping the advertising world? We’ve just dropped a new blog post that breaks it all down! Discover the cutting-edge strategies that are transforming how businesses advertise and achieve impressive results. Don’t miss out on these insights that could revolutionize your approach to digital marketing. Check it out now: https://lnkd.in/d6cwz-zF Read the full article and stay tuned for more updates and insights from us here at #TeqBlaze. #Advertising #RetailMedia #Programmatic #DigitalMarketing #Innovation

With retail media gaining so much of the digital ad landscape, ad giants like Google and Microsoft are building out their own retail media tools. Associate Director, Media, Brad Turner's take: "This greatly improves the ability of retail-first brands to reach the end-customer when and where they're actively shopping. Brands will have more influence over the entire customer journey with this tool and its data, allowing them to spend retail dollars more wisely." In fact, Lowe's is starting to test this with Google. Take a look: https://lnkd.in/gVnA9xK8 #ads #media #marketing

The digital advertising market reached a new, all-time high in 2023, generating $225 billion in revenue—roughly 7.3 percent higher than 2022, according to the IAB’s latest Internet Advertising Revenue Report.  Digital advertising remained heavily consolidated in 2023, with nearly 80 percent of revenue—roughly $179.5 billion—going to the 10 biggest companies in the industry.   How do brands prefer to buy their ads?  Check out our recent blog post to learn more: https://lnkd.in/d5ni59XH #startio #digitaladvertising #iab #programmatic #brands

Discover how leading brands are transforming their digital advertising strategies by leveraging programmatic advertising and performance marketing on the open web. Learn about the implications for media budgets, technology investments, and consumer behavior. Read full article at: https://lnkd.in/dVjrhApM #Brands #ConsumerBehavior #DigitalAdvertising #MarketingStrategies #OpenWeb #PerformanceMarketing #ProgrammaticAdvertising #reinventing, #MarketingNews #TechnologyNews

Accounting for ~115 billion dollars in ad spend in 2023, retail media networks are quickly becoming one of the fastest-growing segments of the advertising space. (source in comments) And keen observers are starting to realize that the application of this model – and its potential gains –extends well beyond the retail space alone. With affordable, scalable adtech offerings on the market and rich first-party data sets abound, businesses in a variety of industries are in prime position to punch their own tickets. Having helped multiple clients develop internal media products in the past year that now operate as low-effort, high-margin revenue streams, I thought I'd share my thoughts on how interested parties can get started. My latest for Forbes:

Discover how leading brands are transforming their digital advertising strategies by leveraging programmatic advertising and performance marketing on the open web. Learn about the implications for media budgets, technology investments, and consumer behavior. Read full article at: https://lnkd.in/dbK8ikWY #Brands #ConsumerBehavior #DigitalAdvertising #MarketingStrategies #OpenWeb #PerformanceMarketing #ProgrammaticAdvertising #reinventing, #MarketingNews #TechnologyNews

What does true automation in advertising mean? For me: efficiency, transparency and availability. Efficiency: Enabling automation to all aspects of a Publishers ad sales process is a way to future proof their business. It's not about having hundreds of people in a low cost country doing the work and it’s not just about a piece of technology or system. It’s about having full focus on the business itself and seeing where the true pain points are. Being able to, in an agile manner, address, resolve, truly automate and measure impact is what we help our clients with on a daily basis. Transparency: the industry still has a long way to go on this front, but true automation has an important role to play. Media buyers and sellers need to know exactly what happens to their ad spend; it's just not acceptable to have ad dollars disappear without trace in the programmatic “black box”. Media sellers needs to have control and insight in who's advertising, to what price as well as offering their end users a non intrusive ad experience. True advertising automation enables transparency for sellers, buyers and end users. Availability: today modern businesses expect 24/7 service access to a Publisher. When we, through our technologies, enable true automation we make a promise to deliver full availability so that campaign creation aren’t held up by time zones or human dependencies. That also means being able to access your ad platform at any time across multiple devices. That’s my 2 cents on true advertising automation – and you can see how we at DanAds put these ideas into practice at https://lnkd.in/dKCSVtjM #danads #automationsolutions #weknowselfserve

Ever wondered how to make your cross-border advertising campaigns more efficient? Microsoft has just rolled out a game-changer for retailers worldwide! Introducing Feed Labels, Microsoft's latest innovation designed to streamline cross-border advertising. Launching in mid-March, this feature allows retailers to effortlessly organize products from different feeds by common characteristics, such as language or product category. Perfect for businesses operating in multiple countries, Feed Labels simplifies the process of running targeted shopping campaigns, making it easier than ever to reach potential customers across the globe. With the ability to include various feeds in a single campaign, retailers can now showcase all their products to targeted markets with minimal fuss. This significant advancement is set to reduce the workload for advertisers, enabling them to concentrate on refining their campaign strategies. So, if you're looking to expand your retail operations internationally, Microsoft's Feed Labels might just be the solution you've been searching for. Dive into the full details by checking out the article linked here: [https://lnkd.in/eHhicX-8) Happy Thursday! Casey Jones #DigitalMarketing #CrossBorderAdvertising #RetailInnovation #Microsoft