Cemil Toksöz

🇳🇱 📊 Exciting Digital Media Trends in The Netherlands! As a business that collaborates with publishers and advertisers in Europe and beyond, it is crucial  to keep up with innovations and trends across all markets. Pleased to present our most recent discovery about The Netherlands, a study by Screenforce and GfK. Their study delivers key insights into changing digital habits and media consumption - check out these 3 findings and find more below! 💪 Trust in news media on TV, radio, and news websites/apps is high and continues to increase. Trust in news via social media has further declined. ✔️ The most common reason for subscribing to a new media service is a specific sport or series, while cost or infrequent usage are reasons for cancelling. 🕗 The number of people watching live or time-shifted TV has not changed significantly, but more people are watching ahead, especially among young people. More on the study:  https://lnkd.in/eqjdKtxC

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Share of Find (#SoF), developed with our exclusive partners Delta Analytics BV, is a new, 100% non-invasive and ‘downstream’ solution that collects the results of users’ online searches, including across #SocialMedia platforms, showing brands exactly what users are seeing in their search results. Turning to our exclusive partnership with Delta Analytics BV, using their #technology developed by an international team of researchers, we’ve developed a new, 100% non-invasive, totally objective and ‘downstream’ #DataAnalytics tool for marketers and communications professionals to remain one step ahead of this coming #data pinch.

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Being aware of the growing limitations of accessing data that is and will continue to impact brand marketers, we’re always looking for ways that can help stay ahead of these changes and challenges.   If you’re looking for a future proof tool to support marketing then our Share of Find (SoF), exclusively available in Latin America through our partnership with LatAm Intersect PR may be what you need.   Like the popular ‘Share of Search’ powered by Google Trends, SoF uses large-scale, anonymized user search data. But instead of relying on Google’s ‘black box’ algorithm and own-brand trend forecasting, SoF instead collects the results of searches - the find - showing brands exactly what users are seeing when they search, rather than the more narrow results of what users are searching for in the first place.   Understanding the nuances between share of search and share of find can mean a whole different, and in fact more efficient and cost effective way of developing brand marketing. Moreover, enabling brands to get that little bit closer to their audience. https://bit.ly/3RTRDqs

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/ CAN'T REACH YOUR MARKET? // . Are you having trouble connecting with potential customers or looking to optimise your advertising efforts for better results? 𝐑𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐜𝐚𝐧 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭𝐥𝐲 𝐛𝐨𝐨𝐬𝐭 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐦𝐚𝐱𝐢𝐦𝐢𝐬𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬! 🌱Discover actionable strategies to create engaging and relevant ad campaigns with our exclusive PDF guide: "3 Techniques for Creating Engaging and Relevant Ad Campaigns." 🚀 Drop 'YES' below to be among the first to receive it! Let's boost your business and connect with your market like never before 💪

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AI turns complex into optimized. When dealing with ads, we need to optimize for: - The right message - In the right format - To the right user - At the right time - And right location All of this combined can be extremely complicated to optimize for. But AI simplifies the process for you. All you need to do is set up the settings for campaigns. Then, based on the data and insights processed by AI... Simply adjust the following when needed: - The budget - The creative - The target audience AI will do everything in between. Don't believe me? 👉 Private Message me the word "VBB" and we can talk. Voyantis.ai lets you acquire your highest-value customers with AI and Value-Based Bidding strategies used by clients like Notion, Miro, Ipsy, and Honeybook. #growth #strategy #artificialintelligence #digitalmarketing #VBB

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Citroën & Publicis Groupe's collaboration with Taboola nearly doubled their leads-to-sales! 🚀 Our case study reviews: 📈 Our full-funnel strategy 📊 How the Taboola Pixel tracked and optimized leads 🎯 The use of native ads and retargeting for high-quality leads Read: https://ow.ly/zeYu50SyPap #DigitalMarketing #BusinessGrowth #LeadGeneration #NativeAds

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Unlocking success in retail media hinges on understanding brand lift. "By focusing on brand perception and consumer intent, brands can go beyond sales numbers to truly understand the impact of their marketing efforts." Says Rogier Lammers, Business Development Manager EMEA in this insightful piece in Modern Retail. 💬 From capturing “in-flight performance” to providing a “clear justification for their ad budgets,” Rogier highlights how brand lift helps brands stand out and connect media efforts with top-level business goals. Want to read Rogier's full thoughts? Click below: 👇 https://lnkd.in/gi2QEs6R #RetailMedia #AdTech #BrandMetrics #Marketing #BrandLift #PurchaseIntent #AdSpend #BrandLiftMeasurement

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Kick-off Campaigns with ROAST Scripts on Google Ads⚽ How can you score marketing goals during the Euro's? Our ROAST Labs team have created a script for Google AdWords to make real-time adjustments to your campaigns, based on external data! #Google #euros2024

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Data transforms PR from guesswork to precision. Our data team shares how you can leverage insights for targeted messaging, optimal channel selection, and real-time measurement. Ensuring campaigns that truly resonate. With data, every decision becomes intentional, leading to impactful results. #DataDrivenPR

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FYI: Retail media measurement standards developing rapidly, as IAB Europe launches latest guidance (Internet Retailing): by Paul Skeldon. IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised following a public comment period between February and March 2024, where a wide range of industry […] #DOOH #digitalbillboards #digitalsignage

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💡 Activate campaigns with pre-populated behavior data Meet Behavior Activations in Activation Templates, a new feature you'll want to use right away. 💡 What’s in it for you? Ready-to-go data: ACTIVATE campaigns using pre-populated behavior data along with attribute data. More impact, less work: LEVERAGE templates with built-in behavior insights to create more precise and powerful activations. 🎥 Our CEO/co-founder Kazuki 💎 Ohta shares why Behavior Activations matters👇 📢 Try it now: Activate it within Treasure Data today. 💬 How do you plan to use Behavior Activations to streamline your campaigns? Share your ideas below! #CustomerData #CampaignActivation #CDP #TreasureData #DataDrivenMarketing

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Did you know that last-click attribution captures only 1.3% of Pinterest's impact on sales? This eye-opening statistic from Fospha reveals a critical truth: traditional measurement methods are leaving massive value on the table. Discover how Marketing Mix Modelling provides privacy-compliant insights to boost ROI and optimise strategies: http://spr.ly/6045Ugfbh

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🚀 Transparency and trust are key in digital advertising, but misleading tactics can undermine both. Channel Factory’s Johan Fernkvist highlights the importance of genuine pre-bid strategies that offer real transparency and control. Learn the challenges and how advertisers can help restore integrity in the digital ecosystem at https://lnkd.in/gSv8pUDj.

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