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Many marketing leaders are considering in-housing some of their programmatic advertising efforts. But where to start? There are plenty of options, from going all in on in-housing to embracing self service, to hybrid approaches: https://ow.ly/GXM250Tx5Bo #Adtech #DigitalAdvertising

Discover how leading brands are transforming their digital advertising strategies by leveraging programmatic advertising and performance marketing on the open web. Learn about the implications for media budgets, technology investments, and consumer behavior. Read full article at: https://lnkd.in/dVjrhApM #Brands #ConsumerBehavior #DigitalAdvertising #MarketingStrategies #OpenWeb #PerformanceMarketing #ProgrammaticAdvertising #reinventing, #MarketingNews #TechnologyNews

The shift towards programmatic in-housing is reshaping the advertising landscape, as major brands take greater control of their media buys and data. With many ways to approach programmatic in-housing, leaders must carefully consider which option is best for their brand and team. Let Basis Technologies help you find the right option before you miss your mark. #ProgrammaticAdvertising #Marketing #FutureOfWork #CX

Discover how leading brands are transforming their digital advertising strategies by leveraging programmatic advertising and performance marketing on the open web. Learn about the implications for media budgets, technology investments, and consumer behavior. Read full article at: https://lnkd.in/dbK8ikWY #Brands #ConsumerBehavior #DigitalAdvertising #MarketingStrategies #OpenWeb #PerformanceMarketing #ProgrammaticAdvertising #reinventing, #MarketingNews #TechnologyNews

With the #cookieless world upon us, marketers need a post-cookie advertising solution that actually improves their ad campaigns. Check out our latest #blog to learn more about people-based advertising and our future-ready solutions. #AdTech

How Ad Tech Is Transforming Digital Advertising And Driving Impact https://lnkd.in/gWpr6aFW #adtech #digitaladvertising #digitalmarketing #marketingstrategy #advertising #transformation #impact #innovation

3 Ways To Create A More Transparent Programmatic Advertising Ecosystem https://lnkd.in/e2dFBQwb #advertising #culturechange #ecosystem #transparency #data #drivinggrowth #partnership #marketing #digitalmarketing

Advertisers and agencies remain confident in the efficacy of programmatic advertising: roughly 9 in 10 are either very satisfied (21%) or somewhat satisfied (70%) with programmatic advertising’s contribution to driving business outcomes. WARC in a recent report also noting that the vast majority are either very confident (15%) or somewhat confident (71%) that their current programmatic and adtech capabilities will meet their future needs. The biggest issue cited is brand safety, with 6 in 10 respondents noting it as one of their top causes for concern when thinking about their current programmatic advertising strategy and capabilities. #programmatic #adtech #brandsafety #advertising #digitaladvertising

Are you harnessing the power of digital advertising? With tech giants like Google and Meta reporting massive ad revenues, it's clear digital ad space is a key growth area. 📊 Discover the nuances of this digital goldmine and learn how to strategically position your brand in this expanding market. Why miss out on engaging with millions of online users when the tools are at your fingertips? 🤔 Explore the latest strategies to enhance your reach and generate higher ROI. The future of advertising is digital—make sure you're leading the charge! 🚀 Stay ahead of the curve and dive into how this transformation can benefit your business! 🌟 #DigitalMarketing #AdRevenue #BusinessGrowth

🌍 Global ad spend to exceed $1 trillion this year according to WARC. 📈 Social media and retail media lead growth, while Meta, Amazon and Alphabet dominate. Find out more about these trends! 🚀 #Advertising #DigitalMarketing #Trends2024 James McDonald