Casey Jones’ Post

Microsoft Advertising and Criteo deal advantages advertisers themselves, by having a more unified platform to run campaigns across a larger universe of retailers. Read more at: https://hubs.la/Q02HwrGm0 #microsoft, #criteo, #retailmedia, #advertisingstrategy

Criteo partners with Microsoft Advertising to enhance retail media, unifying ad experiences for global advertisers and retailers. read more: https://lnkd.in/d4dCPTtn Brian Gleason | Lynne Kjolso #RetailMedia #Advertising #Collaboration #Marketing #Technology #Adtechtoday

Is Amazon coming for Google and Facebook's digital ad dominance? The everything store is making an aggressive push into the digital ad space. Armed with a sophisticated martech stack, compelling sales pitch, and unrivaled first-party data, Amazon is elevating its advertising ambitions. As a marketer, I'm fascinated by the implications. Amazon's unique assets and reach could significantly reshape the balance of power. Advertisers will need to reevaluate strategies as Amazon raises the stakes. One thing is certain - the digital ad landscape is heating up. And when giants compete, marketers can't afford to sit on the sidelines. How are you preparing for the rise of Amazon advertising? https://lnkd.in/gKtFRgx3 ___ I'm Lawrence, fractional CMO and founder of MarketingHero. I share daily insights and news here to help fellow marketers stay up-to-date on the latest trends. Follow me for regular updates.

Are you ready to maximize your Amazon ad campaigns this Q4? 🎯 With holiday demand on the rise, strategic Amazon advertising is the key to driving sales, visibility, and brand loyalty. Eva AI provides an edge with inventory-aware insights and data-driven ad management to help you capture the season’s potential. Learn more by clicking the link below 👇 #Q4Campaigns #EvaCommerce #AmazonAdStrategies #AmazonGrowth #EcommerceInnovation

Scale and Simplicity are HOT 🔥. Fragmentation is NOT ❌. #Retailmedia just got even hotter with an exciting strategic partnership announced today between Microsoft Advertising and Criteo! Read below for all the details! #advertising #retailmedia #microsoft

The digital advertising industry is currently dominated by a few tech giants, who have created ‘walled gardens,’ such as Google, Meta, and Amazon. These entities control a significant portion of ad spend, which limits the diversity and creativity of the online advertising ecosystem. While these platforms are fantastic for growth, every small advertiser and independent... Read more » For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

Are you looking to capture more market share on Amazon but unsure where to start? Here We Go.... Top of funnel advertising could be the solution you need. These ads help increase brand awareness and drive potential customers to your storefront, even if they haven’t heard of your brand before. So, why should you consider top of funnel adverts on Amazon? Here’s why: Expand Your Reach: These ads introduce your brand to a broader audience, increasing the chances of gaining new customers. Increase Visibility: By appearing in prominent places on Amazon, your products can stand out in a crowded marketplace. Build Brand Recognition: Regular exposure helps solidify your brand in the minds of consumers, which can lead to increased trust and future sales. But, how can you effectively implement a top of funnel strategy? Define Your Target Audience: Understand who your ideal customers are and tailor your ads accordingly. Create Engaging Content: Use eye-catching images and compelling copy to grab attention. Monitor and Adjust: Regularly review performance metrics to tweak your strategy for better results. Ready to take your business to the next level with Amazon advertising? We’re here to guide you every step of the way. Don’t miss out on capturing your share of the market—contact us for a free audit today and let us help you unlock your brand’s full potential!

🚀 Elevate Your Amazon Strategy with Advanced Advertising Techniques! 🚀 Unlock the potential of Amazon's vast advertising tools with our latest video, "Unlocking Amazon Ads: A Complete Guide to Using Product Advertising Options." Dive deep into the essentials of setting up, managing, and optimizing your Amazon ad campaigns to maximize your sales and increase your market presence. What You'll Learn: Amazon Advertising Overview: From Sponsored Products to Sponsored Brands and Display Ads, get to grips with all the advertising options Amazon offers. Effective Campaign Setup: Step-by-step guidance on creating campaigns that really convert, focusing on strategic keyword selection and targeting. Why This Video Is a Must-Watch: Boost Your Visibility: Learn how to enhance your product's visibility on Amazon, reaching more potential customers. Drive Sales Growth: Discover tactics to not only increase traffic but also convert that traffic into sales efficiently. Stay Competitive: Keep ahead of your competitors by leveraging cutting-edge advertising strategies designed to maximize impact. 👉 Whether you are new to Amazon advertising or looking to enhance your existing skills, this video will equip you with the knowledge to succeed. Don't miss out on unlocking your full sales potential! 🔗 Watch the full video now for in-depth insights: https://lnkd.in/gUPi2Bkr 📈 Follow our page for more updates and tips on mastering e-commerce and Amazon selling strategies! #AmazonAds #DigitalMarketing #EcommerceStrategy #BusinessGrowth #AmazonSelling

Here are 3️⃣ benefits of Microsoft Advertising autobidding: 🤔 Reduces guesswork 🤔 Ditch the headache of manual bidding errors for the smart relief of algorithms; they automate data-driven decisions, continuously learn from real-time performance, and fine-tune bids with precision... Less guesswork = more efficiency. 🤖 Optimize for specific goals 🤖 Set clear goals and let Microsoft Advertising auto-bidding align your strategies for optimal results; it adapts in real-time, learns from data, and tweaks bids to boost conversions or ROI, continually fine-tuning to hit your specific targets. 🚀 See results faster 🚀 Microsoft Advertising's auto-bidding uses real-time data and machine learning for fast bid adjustments and insights, allowing continuous response to market shifts and audience actions for optimized round-the-clock campaign performance. Hold up, there are 4️⃣ more here: https://okt.to/HBtIeM

FYI: Microsoft Advertising unveils Brand Lists for Performance Max Campaigns: New feature allows advertisers to control ad visibility and brand associations in Performance Max campaigns on Microsoft Advertising.