MARKETECH APAC’s Post

💡 The Smart Startup's Guide to Content Marketing Content is king, but strategy is queen. Our comprehensive guide shows you how to: ✅ Develop a blog that addresses real customer needs ✅ Create content that showcases your expertise ✅ Distribute your message across multiple channels ✅ Build authentic partnerships in your community ✅ Leverage digital tools for maximum visibility The best part? These strategies don't require a massive marketing budget. Strategic planning + consistent execution = Remarkable brand recognition Discover the complete framework here: https://buff.ly/40lINGZ #ContentMarketing #StartupStrategy #BrandBuilding #MarketingTips #BusinessGrowth

Hi! Kealia here—founder of Dish Digital Marketing. We are officially LIVE! A little backstory on Dish👇 After being in the start-up world for seven years, I took a step back this past December to rest, reset, and reevaluate what I wanted to do with my career. I’m not someone who easily fits into a one-size-fits-all box, and I knew I loved taking on a few projects at once and tapping into my diverse range of skills to tell an effective story. Those realizations, coupled with my passion for creating eye-catching social media content and supporting local establishments in the Triangle, pushed me to dive headfirst into creating my own business. So, what makes Dish stand out? 📸 I’ve worked with 150+ restaurants and bars, creating curated social media posts, writing copy, and organizing events that allow businesses to tell their story and see the positive impact first-hand through physical customers in their space. 💁♀️ To my point about not fitting in a one-size-fits-all box…while I do have years of social media experience, I went to school for journalism and received my degree in strategic communications from the UNC Hussman School of Journalism and Media (back when it was the OG J-School 😜). Mix in some copywriting, PR, and event planning and you have a Jill of all trades. 🧾 I worked in the hospitality industry and have witnessed the various challenges that comes with owning and operating a local establishment—social media creation and management being a huge one. 🍔 I’ve lived in the Triangle for 10+ years and I’m truly in love with the area. A big part of that is due to the incredible food and bev scene—I’m a self-proclaimed foodie who is serious about discovering new places and supporting my tried-and-true spots. Our goal? At Dish, our mission is to help local restaurants and bars in the Triangle stay top-of-mind through captivating social media content. We offer a variety of services, from content creation and social strategy to account management and reporting. So, if you’re looking for someone to level up your social media account (or know of a local restaurant or bar who would love some creative help), let’s chat! My inbox and DMs are open! Even if you don’t have a referral, I’d appreciate it if you could share this post with others to get the word out there (from one small biz to another 😉). Excited to go on this wild ride with y’all! #LetsDish #socialmediamarketing #durhamsocialmedia #raleighsocialmedia #newbusiness

Recently came across a blog that highlights how 66% of marketers believe that content marketing is crucial to their strategy. 📈 Engaging content not only boosts visibility but also establishes trust with your audience. If you’re looking for fresh ideas to transform your digital marketing approach, this article has some insightful suggestions that could really elevate your game! What content strategy has truly worked for you lately? https://lnkd.in/evB2keUk

"Unleashing the Power of 🎥Video Marketing in the Digital Age: Strategies for Success in the Modern Era" In today's fast-paced and digitally-driven world, 🎥video marketing has become an essential tool for businesses looking to connect with their target audience and stand out in a crowded marketplace. With the rise of social media, streaming platforms, and mobile devices, video content has emerged as a highly effective and engaging way to communicate brand messages, showcase products and services, and drive customer engagement. 🎥Video marketing in the modern era offers a host of benefits for businesses, including increased brand awareness, improved search engine rankings, higher conversion rates, and enhanced customer loyalty. Studies have shown that consumers are more likely to engage with video content than any other form of marketing material, making it a powerful medium for reaching and influencing today's tech-savvy and visually-oriented audiences. With the prevalence of high-speed internet and the widespread adoption of smartphones and tablets, video content is more accessible and shareable than ever before. Whether it's a short promotional video on social media, a product demonstration on a website, or a live stream on a video-sharing platform, businesses have a range of options for creating and distributing video content to reach their target audience wherever they are. In addition to being highly engaging and visually compelling, video marketing allows businesses to convey complex information in a clear and concise manner, build emotional connections with viewers, and tell compelling stories that resonate with their audience. By leveraging the power of sight, sound, and motion, businesses can captivate viewers, evoke emotions, and drive action in ways that traditional text-based marketing simply cannot match. As the digital landscape continues to evolve and consumer expectations shift, video marketing will only continue to grow in importance and effectiveness. Businesses that embrace video as a key component of their marketing strategy will be well-positioned to reach and engage their target audience, drive brand awareness and loyalty, and ultimately achieve their business goals in the modern era of marketing. In conclusion, video marketing has become a powerful and indispensable tool for businesses in the modern era. By creating compelling, engaging, and visually appealing video content, businesses can connect with their audience, drive engagement and conversions, and differentiate themselves in a competitive marketplace. As technology continues to advance and consumer preferences evolve, video marketing will remain a key driver of success for businesses looking to thrive in the digital age. #digitalamarketing #videos #videomarketing #marketingandadvertising #trendingpost #reading #digitalcommunication #trending2024 #marketingeffectiveness #startups #startupadvice

Maximizing your online presence through a well-crafted content strategy and effective social media management is vital for success in today’s digital world

User-generated content (UGC) is a powerful tool in your PR arsenal. It can be an affordable and effective method for SMB's and startups to punch above their weight and secure brand share, build a loyal following and boost revenue.    In the digital age, small businesses can face myriad challenges when it comes to standing out in a crowded marketplace, especially without deep pockets to spend on digital advertising and marketing. Including user-generated content (UGC) in your strategy can be a low-cost way to garner attention and improve your brand’s reputation. By turning satisfied customers into brand advocates, UGC amplifies trust and credibility, driving both customer acquisition and retention. Implementing a well-crafted UGC strategy, underpinned by real-time engagement and continuous optimisation, ensures that your brand not only stands out but also resonates deeply with its audience. In essence, UGC transforms your customers into the most authentic and influential marketers, propelling your brand’s success in a meaningful and cost-effective way. #PR #customers #loyalty #sales #engagement #business #startup #SMB #marketing #socialmedia #brands #content #reach Kathryn Goater, Anthony Caruana, Kochie's Business Builders https://lnkd.in/gUWJgkrk

Are you ready to elevate your marketing strategies? Whether you're struggling to reach your target audience or looking to maximize your ROI, our latest article outlines effective marketing campaigns that truly deliver results. 🌟 Here are some actionable tips you won't want to miss: 1. Identify your unique selling points to stand out. 2. Utilize data analytics to tailor your messages. 3. Engage with your audience through interactive content. Implementing these strategies can lead to a boost in customer engagement and growth for your business. Keep an eye out for an influx of customers taking action on your campaigns! 🚀 What are some marketing tips that have worked for you? We’d love to hear your experiences! #MarketingStrategies #BusinessGrowth #CustomerEngagement #MisterNguyenAgency https://lnkd.in/g7ZkDWWz

For marketers, the takeaway is clear: effective video marketing isn’t about budget — it’s about adopting a mindset that embraces AI’s potential to make content creation faster, smarter, and more aligned with audience demands. https://cstu.io/b4eb49 #SEO #Marketing

In a recent report by Content Marketing Institute, they found that manufacturers who had successfully used digital content in their marketing approach reported the following: ✅ 88% created brand awareness ✅ 67% built credibility/trust ✅ 63% educated their audience If you need help marketing to your target audience, contact X-Factor today at www.x-factormarketing.com. #digitalmarketing #industrialmarketing #contentmarketing

I loved this piece from Content Marketing Institute that challenges B2B brands to infuse fresh creativity into their campaigns. “You’ve focused so hard on what your personas seek that you forgot to ask what might delight them.” Data is critical, no doubt, but if we settle for tactics that generate incremental success, incremental impact is all we can expect. I’ll be pushing myself and my team to run with out-of-the-box, innovative, and frankly shocking ideas to make more than an incremental impact for our clients. https://brnw.ch/21wI5GA OBI Creative & Forbes