Azadeh Williams

Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

So far this year, according to the Ad Standards Case Reports, 6 advertisers have been the subject of complaints about breaches of the AANA - Australian Association of National Advertisers Code of Ethics when it comes to distinguishable advertising, with one complaint involving 8 different posts. With 3 of those complaints upheld, 2 remain listed as not modified or discontinued on the Ad Standards website. Last month, the ACCC released its 2024–25 Compliance and Enforcement Policy and Priorities, noting that consumer and fair-trading issues in the digital economy, particularly misleading or deceptive advertising within influencer marketing, online reviews, in-app purchases, and price comparison websites, remain a top priority for the regulator. The ACCC also noted in their findings of their internet sweep of testimonials and endorsements by influencers, released in December 2023, that the ACCC will monitor adverse findings made by Ad Standards to assess whether they involve ACL concerns, and take enforcement action where appropriate. With 17 case reports listed on the Ad Standards website with "Upheld - Not Modified or Discontinued" as their determination in relation to the distinguishable advertising obligations under the AANA Code of Ethics, watch this space to see what action, if any, the ACCC takes in the coming period in relation to these ads, determined by the Ad Standards Community Panel to be non-compliant with the relevant self-regulatory code in Australia. The products advertised in these ads span clothing, food and beverage, health products, retail and information technology. Whilst the ACCC of course cannot pursue all matters that come to their attention, and some advertising of certain products may fall into the jurisdiction of other regulators, the ACCC does have a range of compliance and enforcement tools at their disposal to encourage compliance with the law, and focus on circumstances likely to impact consumers experiencing vulnerability, harm the competitive process or result in widespread consumer or small business detriment. What do you think? Putting aside the fact that proper ad disclosure builds confidence and trust in influencer marketing, and is therefore important for the industry, in your view, is hidden advertising in influencer posts advertising the abovementioned types of products likely to impact consumers experiencing vulnerability, harm the competitive process or result in widespread consumer or small business detriment, and therefore worthy of an allocation of regulatory resources to stamp out? #influencermarketing #accc #adstandards #aana #influencers #digitalmarketing #policy #priorities #opinion

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Further to this post, I expect that we will see the ACCC take action in relation to influencer posts in the coming period. Here's why:   1) We still see influencers failing to comply with Ad Standards Community Panel findings despite the potential for damage to a brand’s, agency’s or influencer’s reputation following negative publicity about these adverse findings. 2) Non-compliance with self-regulatory codes doesn't attract any financial penalty to significantly deter non-compliance, and therefore whilst most brands will take steps to ensure compliance, others will continue to fail to do so.  3) Influencer content can often reach a large audience, and significant sales can flow to the brand (and their agency) from increased publicity from influencer campaigns. 4) It's often evidenced in follower comments on influencer posts and in the conversion rates using influencer codes that followers are influenced to make purchasing decisions based on content uploaded by influencers they admire and trust. 5) The ACCC had concerns about posts uploaded by 81% of the influencers they monitored.  Risk is increased in my view where influencers have not been appropriately briefed about the products or services they are advertising, where no formal influencer agreement exists, and where influencer content is not vetted by the brand or their agency for false or misleading statements about the products or services and to ensure that appropriate ad disclosure is evident. What do you think? Do you agree? Let me know your thoughts in the comments. #influencermarketing #influencers #adstandards #aana #accc #adlaw

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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In the dynamic world of digital marketing, maintaining audience interest and engagement is paramount. Social media management requires a strategic approach to ensure that content not only reaches the intended audience but also resonates with them. By leveraging targeted strategies, NDIS providers can enhance their online presence, fostering a community of engaged and informed followers. 💡 At Provider Marketing, we understand the unique needs of NDIS providers. Our tailored social media management services are designed to help you craft compelling content that captivates your audience and drives meaningful interactions. Elevate your social media game with our expert guidance! 🌟 . . . . . #ProvidersMarketing #MarketingTips #NDISProviders #NDIS #DigitalMarketing #SocialMediaTip #SocialMediaManagement #SEO #WebsiteManagement #SocialMediaMarketing #NDISAustralia #NDISMarketing #NDISSupport #AffordableMarketing #ImpactfulMarketing #SimplifiedStrategies #MarketingDigital #ContentCreation #EmailMarketing #Coaching #Branding

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Research by the University of the Sunshine Coast, has identified a lack of understanding and communication between small businesses and digital marketing providers as key contributors to disputes, with almost 70% of small businesses reported parting ways with their chosen digital marketing provider within the first year. #digitalmarketing #smallbusinessowners #SMBs

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Are you looking to improve your ROI? Fortunately for you, SEODC has five easy steps that can ensure that your marketing efforts result in a return that is TEN times better than what you’re getting right now. In just 15 minutes you’ll know what it takes to get the results we’ve already created for our client Damian. What would your business look like if you had an ROI that high? Read here for more bit.ly/38Ufbpm #DigitalCopywriting #digitalmarketingagency #marketingplan #marketingonline #digitalagency #inboundmarketing #branding #brandawareness #brandloyalty #brandtrust

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VIRTUAL | An interesting session with Integral Ad Science, ANZ Country Manager Jessica Miles as she presented valuable insights from the recent U.S. elections, and how agencies can leverage these learnings to drive advertising success. If you missed this session, don't forget all our weekly webinars are available on our the IMAA YouTube channel. #elections #advertising #media #thoughtleadership Sinéad Canny, John Nguyen, Sam Buchanan

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Advertising services and media agencies must take a leading role in ensuring Australian advertisers meet data privacy, protection, and security standards. Here are 6 Ways Audience Group helps advertisers protect data privacy: https://lnkd.in/gKxunW-a #advertising #privacy #data

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💡𝐓𝐡𝐫𝐢𝐯𝐞 𝐓𝐮𝐞𝐬𝐝𝐚𝐲 𝐇𝐨𝐰 𝐓𝐨 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 🤔 That’s the name of this month's Video Tutorial. Here is what you will learn: 1. Choosing the right hashtags 2. The right posting time 3. The two-way street of engagement Watch the tutorial now. https://lnkd.in/dAVvJRa #socialmedia #engagement #contentmarketing #digitalmarketing #networking

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Are you searching for some comms magic? ✨ If so, look no further than the 'WWWWWH' of news writing - brought to you by our in-house senior writer Tim Richardson. Because despite what you may believe, news writing isn't just the sole preserve of journalists. It's an invaluable technique for B2B content producers too. To find out more, read Tim's blog here: https://lnkd.in/eM5X9vDW #b2bcontent #writing #journalist #contentwriting

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AI is the Fourth Industrial revolution. Businesses need to harness it. Here's a how to book by Jo Cribb and David Glover straight out of Aotearoa in The Post ... https://lnkd.in/g5iFytAQ

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Marketing Mix Modelling (#MMM) platforms are enabling marketers to get more involved in strategic business decision-making than they have been for years. But with that comes more responsibility, Bank of Queensland's Melody Townsend and Samsung's Carl Bunn said during last week’s Mutinex Marketers & Money event. There’s a lot more data with which to ascertain value and choose what to invest in, versus what to ruthlessly de-prioritise in, for one. You also have a toolkit that can help tip the see-saw of brand versus performance back towards brand as a recognised contributor to growth. Just don’t be fooled you can deploy tech and run – upskilling teams and stakeholders, data quality, the financial literacy of humans and transparency are all vital to achieving marketing efficiency, effectiveness and commercial-grade stature in the organisation, both marketing chiefs warn: https://lnkd.in/gwkyMmiz #marketingstrategy #marketingmeasurement #MROI #marketingleaders #marketingmixmodelling

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Sydney businesses, are you ready to level up? 🚀 When it comes to digital marketing, local expertise is more than just a perk—it's a competitive edge. Why? Beacuse no one knows Sydney like a Sydney-based agency. They understand the market 🔍 They speak your language 💬 They're right there with you, to adapt in real time 🤝 Curious how local can make a difference? Tap into the power of our local knowledge and watch your business thrive. https://lnkd.in/g_nNfkSr #SydneyBusiness #LocalMarketing #GoLocal #SydneyAgency #SmallBusinessSydney #DigitalMarketingAgency

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I'll be leading a webinar on how to elevate your social media presence as part of the City of Sydney's Reboot series later this month. Having worked with celebrities, influencers and companies around the world, and in my experience as CEO of Digivizer, I know how to make an impact on social media. It's not all selfies and glamour – it’s a data-driven business that can grow small and big brands and drive incoming business leads at speed. In the webinar I'll set out to share my insights on: - How to craft content that resonates deeply with your audience - The power of data-driven insights to optimize your social strategy - Strategies to leverage trends and stay ahead of the curve in the digital game - Plus, you'll receive customized resources to propel your business growth. Register for the event here: https://lnkd.in/g2dbn8n8 #Reboot24 #Webinar #CityOfSydney #Disruptors

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Consultation phase of any transition is super important for social licence in rollout. Here's how we helped Vic Gov's Gas Substitution Roadmap team simplify comprehensive content on Victoria's fossil gas state of play, transition pathways, and challenges, into a clear, compelling, actionable format to engage community and stakeholders to have their say. L!nk in comments.

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At Something Digital, we know it’s not just about bringing together the brightest and most diverse voices in Queensland’s digital ecosystem—it’s about ensuring you walk away with actionable insights and ideas to fuel your journey in tech and innovation.
 Your feedback is our power-up! It’s how we fine-tune and elevate the experience year after year.
 So tell us: What’s the most valuable lesson, tool, or connection you’ve gained from a Something Digital session? Let’s keep building a smarter, more connected digital QLD, together. 💡🌏

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