By 2025, #AI is predicted to generate 90% of online content. Shocked? That's 259 days from now...are you responsible enough to use it? . . . . With AI comes a responsibility to use it ethically. Especially those using it on behalf of an organisation, and even more so those of us using it in advertising to attract an audience. There is a concoction of novelty and wonder about AI's abilities that is in danger of perpetrating data bias. We talk a lot about 'authenticity' in advertising. Now more than ever we need to dial that up whilst engaging the amazing power of AI. Dove give us a brilliant reminder to use AI responsibly. They have also published a list of 70 prompts for the beauty industry. Watch the ad below. ________ Credit to Brazilian independent agency Soko for making this ad to celebrate 20 years of Dove advocating Real Beauty. Film made by Saigon and directed by Juliana Curi in partnership with The Mill, Diprod, Big Sync Music and HEFTY. Thanks to Leonard Dahmen for highlighting
Head of Strategic Communication Management 👨🚀 Communicating tech & innovations @ Telekom | Board Member Support T&I | 🎙 Podcast Host: Explained: Human views on AI
Addressing data bias in #AI is not a campaign issue? Dove thinks otherwise. And creates a powerful ad. With AI images. Raising the question of how AI content impacts beauty standards. But they don't stop there. 🖼 They also publish a 70 page guide to #prompting. Explaining how to create more lifelike images. Improving representation. This shows how human influence can make a difference, even in a world dominated by AI. What I also like is the song choice. Taken and adapted from the 2023 movie Wonka / Charlie and the Chocolate Factory. It seamlessly combines AI and zeitgeist with a strong message of what is real and what is not. And what a better AI might be. How do you like this?
WHOA, NELLY! 90% of online content by 2025?! Lydia Esler That's a mind-blowing statistic! But you're SO RIGHT about using AI responsibly. It's like having this incredible superpower, and with great power comes great responsibility, right? I LOVE that Dove ad – it's such a powerful reminder to keep things genuine, even with all the AI possibilities. Authenticity is KEY in today's world, and AI can be a tool to enhance that, not replace it.
90% - that's a scary stat. And we are already awash in unreal imagery.. As with pretty much every tool - there are ethical and totally unethical ways of using them. Being well informed and making the right choices is going to be key.
Wow, 90%. I see authenticity being spoken about a lot more these days and as you say, it'll only get more important with AI use ramping up.
That's crazy! I am wondering will the human feel the difference. What are your thoughts?
Scary pics, great ad! I love my imperfections and I love authentic brands and people. AI can be a great assistance but realness wins every single day.
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7moI like it and it's very of the moment. Dove need to avoid being caught by the claim though down the line as what is AI and what isn't. Dove might not use AI, but the post production company might use software that is close to image manipulation automation during the edit. The digital designer creating the digital content might compress the film which flattens the skin texture and on and on. So AI/auomation is finding it's way into every part of the marketing process so marketers are going to have to stay frosty. As for the 90% let's see.