Big Sync Music

As UK brands look to connect with Gen Z, the nostalgic ‘Love of Huns’ trend is taking the spotlight, blending playful humor with iconic 90s and 2000s hits. But how does hun culture differ from the brat trend driven by Charli XCX? Are they speaking to the same audience? Lauren Thackray, Client Services Director at Big Sync Music, shares her insights in Campaign UK’s latest roundup. Check out the full article:  https://lnkd.in/eKub9gtF

When dedication leads to recognition, it might mean you’ve won gold at the Transform Awards in the ‘Best Audio Brand Evolution’ category! For TRESemmé, we reimagined their iconic 90s ‘Ooh La La’ sonic logo and worked with Vin McCreith to make it sound modern and fresh. We also asked musician and activist Ruth Lyon to lend her distinctive vocals, working alongside global superstar Becky G to take the sound to the next level. Give it a listen below:

Want to discover the rhythm of #Singapore through music? In collaboration with Singapore's Ministry of Culture, Community and Youth (MCCY) and GOODSTUPH, we’ve highlighted the city’s vibrant talent through exciting activations, licensing over 40 tracks from local artists. The final result? - 4 social media videos from local artists who explain their sonic process - 3 curated playlists uploaded to Youtube and Spotify with local music - 2 influencer videos explaining the curated playlists in depth - 1 social media video quiz Want to join the ride? Experience the pulse of Singapore’s creative scene here: https://lnkd.in/enhnpT8Y

Music is storytelling amplified – it drives connection and inspires change. That’s exactly what Dove conveyed in its ‘Most Likely to Care’ back-to-school campaign. In partnership with Ogilvy Canada, we approached the narrative of shining a light on teens’ struggles from a music perspective. Our supervision team carefully selected and licensed ‘Internalize’ by alt-pop (and Bandcamp) artist Lily Hain, whose honest lyrics resonate with the challenges many young girls face regarding self-image and #mentalhealth. This campaign acknowledges that the return to school can bring its own set of pressures. By joining #Dove's efforts to empower young women and promote inclusive beauty standards, we aimed to inspire essential conversations that matter. And what better way to do that than through the transformative power of music? Watch it here: https://lnkd.in/eFjESP2J Client: Dove Canada Title: Most Likely To General Manager, Personal Care: Divya Singh Dove Canada Marketing Lead: Laura Douglas Media Company: PHD Canada PR Company: Edelman Canada Agency: Ogilvy Canada Chief Creative Officer: Francesco Grandi Creative Director: Luke Woodard Creative Director: Morgan Starr Copywriter: Morgan Starr, Phil Gull Art Director: Luke Woodard, Pedro Minari, Helen Giles Chief Strategy Officer: Jeremy Daly Strategy Director: Michael Mcdonald-Beraskow Chief Client Officer: Chris Perron Account Director: Rohan Mehra Account Supervisor: Katie Parker Co-Director, Production: Jaclyn Garfinkle Co-Director, Production: Alexandre Andre Production Company: Smuggler @ Soft Citizen Founding Partner: Patrick Milling-Smith Founding Partner: Brian Carmody Chief Operating Officer: Andrew Colón Managing Director: Sue Yeon Ahn Managing Director: Eva Preger Executive Producer: Rob Burns, Eva Preger, Link York Line Producer: Rob Jacklin Director of Photography: Juliette Lossky Production Designer: Pink Calculator Casting: Milo Casting Wardrobe: Angela Kozsuta Makeup: Shannon Burnett Post Production: Cabin Editor: Nina Sacharow Transfer Facility: Alter Ego Colourist: Eric Whipp Online Facility: Cabin VFX Music House: Big Sync / Boombox

Don’t miss Calum Price’s unique perspective in his new thought piece on LBBonline - Little Black Book. The Big Sync music supervisor, who has worked alongside brands such as McDonald's, Magnum and Dove, goes deeper into his personal approach to music, highlighting the role of collaboration, the distinction between analog and digital listening, and revealing his audio heroes. Read more here: https://lnkd.in/eP7iRWJz

Earlier this month, our teams at Big Sync and MassiveMusic hosted a showcase with Warner Music Group, demonstrating the capabilities of their innovative Colour Cues platform. We discussed the vibrant connection between sound and colour, and how synesthesia can enhance music discovery for brands campaigns. We capped off the session with an exclusive performance by up and coming artist Victoria. Thank you to everyone who showed up – here’s to more creative and interactive sessions ahead!

We’re kicking off Cannes with a Grand Prix win for Magnum’s "Find Your Summer" campaign, which took home the Outdoor Grand Prix, two Golds, and a Bronze at the Cannes Lions International Festival of Creativity. We are humbled to have played our small part in this incredible campaign. The beautiful “In the Rain" by The Dramatics, setting the perfect tone to bring the warmth and joy of summer to life even in the heart of winter. Huge congratulations to LOLA MullenLowe and our very own Music Supervisor Alicia Leinot for their stellar work!

Are you joining us at Cannes Lions International Festival of Creativity this week? Get ready to network at Songtradr House, witness thought-provoking discussions at various panels and journey through several worlds at the MassiveMusic and Media.Monks MMMMultifest party. 

Our latest work for Dove’s Self-Esteem Project, titled ‘The Code’, continues to be a big topic of conversation across the globe. Last week at ProcureCon Europe Series, our Founder and CEO Dominic Caisley joined a panel together with Pau Bartoli, Global Brand Director at Dove, and Becky Wixon, Creative Strategist and Music Producer at MassiveMusic. They explored the impact of AI on music and image production, examining its relationship with brands' DEI and Sustainability principles. Our case study for The Code reinforced the conversation, emphasising the significance of authentic storytelling and uplifting humanity. Shortly after this experience, we learned that The Code has been shortlisted for both a Titanium and a Glass Lion at Cannes Lions International Festival of Creativity this year. These Lions celebrate both game-changing and culture-shifting creativity. Congratulations to the team at Dove and SOKO for this impactful collaboration, and we’re keeping our fingers crossed for next week!

Congratulations to our partner Unilever for being named the 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity! This prestigious accolade, earned through hundreds of Lion-winning campaigns over the years, is a testament to Unilever’s sustained creativity and innovation. As Unilever’s official global music partner, we are thrilled to have contributed to this success by providing music for over 1,000 Unilever campaigns in the past year alone, many of which are contenders for Lions at this year’s festival. We look forward to celebrating all the exceptional creative work in Cannes next week! Discover more on the Unilever blog: https://lnkd.in/ejawxNkA