Anthony J James

Anthony J James

Sydney, New South Wales, Australia
4M followers 500+ connections

About

I am a seasoned leader in marketing, innovation, and digital solutions, with a 30-year…

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Articles by Anthony J

Contributions

Activity

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Experience

  • Trinity Consulting Services Graphic

    Trinity Consulting Services

    Sydney, New South Wales, Australia

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    Sydney, New South Wales, Australia

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    Sydney, New South Wales, Australia

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    Greater Sydney Area

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    APAC - Marketing, Transformation, Digital & Consumer Engagement

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    Asia Pacific

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    Worldwide, Japan, Brazil, USA, Middle East, Eastern Europe (Budapest), UK

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    Worldwide - Asia Pacific, North America, Latin america, Europe, Middle East

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    Asia Pacific, Australia, New Zealand, Hong Kong, Japan

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    Asia Pacific

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    Australia

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Education

  • University of Technology Sydney Graphic

    University of Technology, Sydney

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    Activities and Societies: Basketball, Rock Climbing, Mountain Bike riding

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    Activities and Societies: UTS Basketball

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    Newington is a Boys K-12 Day and Boarding School located in Stanmore in the heart of Sydney’s Inner West. It is one of the six founding members of the GPS, an alliance of independent boys’ schools in New South Wales.

    Five key ‘Pillars of Distinction’ set Newington’s priorities and goals into the future: Learning and Teaching for excellence and discovery, Well-being, Character and Service; Spirituality, Values and Ethics; Co-curricular Engagement; and Community in Partnership.

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Licenses & Certifications

Volunteer Experience

  • ADFEST (Official) Graphic

    Judge eCommerce Lotus and Media

    ADFEST (Official)

    - Present 5 years 9 months

    Science and Technology

    ADFEST is Asia’s most celebrated regional creative festival.

    Founded in 1998, ADFEST is the ideal place for the creative industry to gather, network, exchange ideas, and meet new friends.

    With less than 200 delegates its 1st year, ADFEST now welcomes over 1,200 delegates from all over the world each year.

    ADFEST is included in the WARC Rankings, successor to The Gunn Report. The WARC Rankings combine the winners' lists from the world's most important awards to establish the…

    ADFEST is Asia’s most celebrated regional creative festival.

    Founded in 1998, ADFEST is the ideal place for the creative industry to gather, network, exchange ideas, and meet new friends.

    With less than 200 delegates its 1st year, ADFEST now welcomes over 1,200 delegates from all over the world each year.

    ADFEST is included in the WARC Rankings, successor to The Gunn Report. The WARC Rankings combine the winners' lists from the world's most important awards to establish the annual worldwide league tables for the global advertising industry.

    It is the annual creative festival not to be missed to stay at the forefront of the rapidly changing creative, marketing and production industries.

    ADFEST not only raises the standard of creative excellence in the region, it also celebrates the uniqueness of local culture. It is a learning hub for those in the communication industry through showcasing of the region’s best creative work.

  • Edison Awards and Edison Universe Graphic

    Judge

    Edison Awards and Edison Universe

    - Present 5 years 10 months

    Science and Technology

    The Edison Awards honor excellence in new product and service development, marketing, human-centered design, and innovation.

  • AIMIA - The Digital Industry Association of Australia Graphic

    Judge - Emerging Technology, 23rd Annual AMY Awards

    AIMIA - The Digital Industry Association of Australia

    - Present 7 years 8 months

    The Amy Awards are the most prestigious Awards in Australia's Digital Industry, celebrating digital brilliance and honouring the work and the people in digital. The 23rd annual AMY Awards will reward Australia's best work in digital creative, content, services and applications

  • Mumbrella Graphic

    Mumberlla Asia - Awards Judge: Innovation

    Mumbrella

    - Present 8 years 10 months

    The Mumbrella Asia Awards recognise the best, bravest, most innovative and most creative players in the media, marketing and advertising industries.

  • Spikes Asia Festival of Creativity Graphic

    Innovation Judge

    Spikes Asia Festival of Creativity

    - Present 9 years 4 months

    Science and Technology

    The Spikes Asia Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.

    Spikes Asia - a collaboration between Lions Festivals & Haymarket

  • Spikes Asia Festival of Creativity Graphic

    Young Spikes Innovation Judge

    Spikes Asia Festival of Creativity

    - Present 9 years 4 months

    The Spikes Asia Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.

Publications

  • Anthony James on Tackling Digital Transformation

    Branding in Asia Magazine

    Anthony James offers up six tips for keeping pace with innovation.

    See publication
  • What Makes A Loyal Customer?

    Innovation Enterprise | Chief Strategy Officer

    The notion of the ‘loyal customer’ has been described as a ‘threatened species’. Commitment to a brand is considered anachronistic, and programs to support loyalty are regarded by some critics as doomed ventures. But I would argue that customer loyalty has been getting a bad rap. And part of the reason for this is that marketers have approached customer loyalty the wrong way, and have focused on locking customers in, rather than attracting new markets.

    See publication
  • The Maker Movement delivering cutting-edge marketing tech

    WARC: Admap

    This article describes how marketers should not focus on future technological developments but instead take full advantage of the current Maker Movement subculture.

    * Marketers can have a tendency to focus on the future of technology and miss opportunities, tools and behaviours that are already prevalent.

    * The Maker Movement is a futuristic open-source technology-centred DIY subculture that is interested in electronics, robotics, virtual reality, 3D printing, drones and…

    This article describes how marketers should not focus on future technological developments but instead take full advantage of the current Maker Movement subculture.

    * Marketers can have a tendency to focus on the future of technology and miss opportunities, tools and behaviours that are already prevalent.

    * The Maker Movement is a futuristic open-source technology-centred DIY subculture that is interested in electronics, robotics, virtual reality, 3D printing, drones and more.

    * This movement's focus on new technology means marketers have a range of tools and resources to engage with consumers in new ways.

    * The potential for smart marketers to tap into the Maker Movement is illustrated by the mobile-app-driven Sphero toy - based on a character from the film 'Star Wars: The Force Awakens' - was extremely popular and sold out in hours.

    See publication
  • Innovation Locked Up or Blocked?

    Innovation Enterprise | Chief Innovaiton Officer

    Much has been written and presented in the technology and business press lately about the notion of 'unlocking' innovation in organizations.

    From research organizations to financial news commentators, to Harvard bloggers, the emphasis has always been on finding a means of opening up traditional industries to the benefits of innovation, and to let the natural innovative tendencies of staff be tapped - a kind of innovation bloodletting.

    See publication
  • Innovation Invigorates Agency Growth

    Little Black Book

    DDB APAC’s chief innovation officer, Anthony James, lets LBB in on the five key elements that contribute to transforming a stagnant agency into a thriving one...

    See publication
  • The Yawn Known as HR Gamification

    Wired Magazine

    IS IT JUST me or have we all been talking for a long time now about how gamification is going to revolutionize HR functions? While much of the research indicates that more businesses and brands are using gamification to drive greater engagement with consumers than ever before, most folks in HR are just scratching the surface when it comes to applying gaming techniques and methodologies to traditional HR functions.

    See publication
  • Anthony James: The shopaholic who wants to reinvent retail

    The National UAE | thenational.ae

    Anthony James: The shopaholic who wants to reinvent retail

    Other authors
    See publication
  • Sampling is central to product promotion

    Retail Middle East: Marketing

    Tryvertising (try-before-you-buy) is a new concept that facilitates free shopping and sampling for consumers while allowing FMCG manufacturers/distributors to promote/test a vast range or products, services and innovations.

    Other authors
    • Lawrence Pinto
    See publication
  • Young Consumers: Insights and Ideas for Responsible Marketers

    World Advertising Research Centre

    Unlocking the secret world of kid's imagination - Anthony J James, then Chief Creative Officer at Creata, reminds us of the power of children's imagination, and explains two secrets a designer must uncover in order to create successful licensed products for kids.

Patents

  • Wine Cube

    Filed US 12/730,517

    A Sample Pack and Method of Providing Product Samples

Courses

  • Advanced Presentation Skills

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  • Cross-Cultural Contract Negotation

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  • International Business Management & Contract Negotiation

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Projects

  • Sample Central

    - Present

    Global franchise development, roll-out of network and partners across international marketing, multi-language SaaS big-data engine processing millions of consumer insights - driving business decision making for MNCs, opening and operating Sample Central stores. Large global B2B Sales.

    Other creators
    • Global franchise partners
    See project

Honors & Awards

  • 2018 LinkedIn Power Profile - Marketing & Advertising

    LinkedIn

    LinkedIn recognise the most viewed professionals on LinkedIn in 2018. Power Profiles have invested in building their professional brand by sharing their insights and perspectives on topics that they are passionate about with others. This year, they showcase 34 professionals across 5 categories – Social Impact, Small & Medium Business, Marketing & Advertising, Founder & CEO and Human Resources.

    The Power Profiles remind us that we all have our own definition of success and we need to…

    LinkedIn recognise the most viewed professionals on LinkedIn in 2018. Power Profiles have invested in building their professional brand by sharing their insights and perspectives on topics that they are passionate about with others. This year, they showcase 34 professionals across 5 categories – Social Impact, Small & Medium Business, Marketing & Advertising, Founder & CEO and Human Resources.

    The Power Profiles remind us that we all have our own definition of success and we need to chart our own path. This is what makes us stand out from the rest. I hope these professionals will inspire you to pursue what you are in it for. It could be your family, to retire early, to make your parents proud or build your own business. I am in to challenge myself every day. Whatever you are in it for, there is a community of professionals who are in it together with you – to support you, guide you and connect you with the right people.

    Read the full post and list here: https://www.linkedin.com/feed/update/urn:li:activity:6466095159795904512

  • 2018 LinkedIn Top Voice - Australia

    LinkedIn

    Top marketing and advertising voice on LinkedIn in Australia
    #marketing #advertising #innovation

  • Top 1% - Industry Social Selling Index

    LinkedIn

    The LInkedIn Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily.

    Top 1% Industry Social Selling Index Rank
    Top 2% Network Social Selling Index Rank

    TOTAL: 84 out of 100
    Establishing a professional brand: 23.03 / 25.00
    Finding the right people: 19.16 / 25.00
    Engaging with insights: 16.52 / 25.00
    Building relationships:…

    The LInkedIn Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily.

    Top 1% Industry Social Selling Index Rank
    Top 2% Network Social Selling Index Rank

    TOTAL: 84 out of 100
    Establishing a professional brand: 23.03 / 25.00
    Finding the right people: 19.16 / 25.00
    Engaging with insights: 16.52 / 25.00
    Building relationships: 25.00 / 25.00

  • 2016 LinkedIn Agency Publisher of the Year - Asia Pacific

    LinkedIn

    Anthony J James wins the APAC Agency Publisher of the Year Award
    By: Nancy Willis | Director, Global Agency and Strategic Partnerships, Asia at LinkedIn

    Our search for the most influential voice among APAC media agencies is over – and it gives me great pleasure to announce Anthony J James - Chief Innovation & Growth Officer, DDB Group Asia Pacific as LinkedIn’s first ever Agency Publisher of the Year. What’s even better news for our industry is that he earned the title amidst such…

    Anthony J James wins the APAC Agency Publisher of the Year Award
    By: Nancy Willis | Director, Global Agency and Strategic Partnerships, Asia at LinkedIn

    Our search for the most influential voice among APAC media agencies is over – and it gives me great pleasure to announce Anthony J James - Chief Innovation & Growth Officer, DDB Group Asia Pacific as LinkedIn’s first ever Agency Publisher of the Year. What’s even better news for our industry is that he earned the title amidst such healthy competition.

    After more than 87,600 views on Agency Publisher of the Year posts, and over 7,500 likes and comments, I think we’ve shown that the state of fresh, original thinking among media agencies is very healthy indeed.

    Our formula for Agency Publisher of the Year

    We asked anybody interested in participating to include the tag #agencypublisher in the headline of content that they posted on LinkedIn Pulse, and we then kept track of the influence that those posts generated in terms of views, likes and comments. We weighted the importance that we attached to each of these metrics, to reflect the level of engagement involved – and the level of influence that resulted. And when all of the calculations were complete, Anthony came out top.

    Anthony was one of the most prolific of all Agency Publishers on LinkedIn in APAC, publishing 22 posts during a 6-month period, almost one per week on average. And this frequency of thought-leadership content was rewarded with increasing engagement levels. Of his 22 posts, 9 received more than 1,000 views, with three receiving more than 2,000 views. As he mentioned, Anthony achieved his engagement levels by writing on a broad range of subjects – but he also returned to core areas of expertise on a regular basis.

    Read the full announcement here: https://www.linkedin.com/pulse/anthony-j-james-wins-apac-agency-publisher-year-award-nancy-willis?trk=prof-post

  • LinkedIn Global Goodwill Ambassador

    Richard DiPilla, Founder LinkedIn Global Goodwill Ambassadors

    Honoured as Australian LinkedIn Global Goodwill Ambassador
    December 2015
    Evangelizing responsible and kind interaction between all people everywhere.

  • Innovation Judge: Spikes Asia Festival of Creativity

    Spikes Asia - a collaboration between Lions Festivals & Haymarket

    The Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.

Test Scores

  • Cognitive Ability Assessment

    Score: 99.6%

    These assessments measure a different aspect of abilities. The four different tests in the Global Cognitive Index are:

    Abstract Reasoning - result 99%
    Deductive Reasoning - result 98%
    Quantitative Ability - result 96%
    Verbal Ability - results 99%

Languages

  • English

    Native or bilingual proficiency

Organizations

  • BlueSteps Executives

    Member

    - Present

    Over 6,000 AESC executive search consultants at 300 search firms worldwide have access to the BlueSteps database to source senior executive talent.

  • Asia-Pacific Economic Cooperation - APEC

    Member

    - Present

    APEC is the premier Asia-Pacific economic forum. The primary goal is to support sustainable economic growth and prosperity in the Asia-Pacific region. APEC is united in the drive to build a dynamic and harmonious Asia-Pacific community by championing free and open trade and investment, promoting and accelerating regional economic integration, encouraging economic and technical cooperation, enhancing human security, and facilitating a favorable and sustainable business environment. The…

    APEC is the premier Asia-Pacific economic forum. The primary goal is to support sustainable economic growth and prosperity in the Asia-Pacific region. APEC is united in the drive to build a dynamic and harmonious Asia-Pacific community by championing free and open trade and investment, promoting and accelerating regional economic integration, encouraging economic and technical cooperation, enhancing human security, and facilitating a favorable and sustainable business environment. The initiatives turn policy goals into concrete results and agreements into tangible benefits.

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