Naomi Soman

Is AI going to replace SEO teams? Watch our special 100th episode of SERP’s Up, hosted by Crystal Carter and Mordy Oberstein, to get industry insights from Eli Schwartz and other top #SEO experts: https://lnkd.in/dgJx5U3k

153

4 תגובות

Two people are about to win $500 🎉 We talked to 400+ GTM folks about the state of content in the GTM org. A few of our favorite learnings? » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗱𝗶𝘁 Only 8% of content marketers think the wider GTM org has an excellent understanding of content marketing. But 19% of non-content marketers think they have an excellent understanding. There’s an 11% gap. » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 19% of content marketers rank their company’s content “below average,” in comparison to 26% of non-content marketers. Not surprising: non-content marketers think slightly less of their company’s content marketing efforts. » 𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺𝗺𝗮𝘁𝗲𝘀 𝗪𝗔𝗡𝗧 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 95% of GTM folks think involvement in content marketing will make it more relevant & effective. But only 1/2 had a positive experience getting involved. Holy opportunity for content marketers. Time to optimize the experience! » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘃𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 Again and again, we saw comments like, “There’s an under-appreciation for just how much organic social can drive results compared to website traffic/impressions,” and “Organic metrics are highly undervalued.” » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗹𝗸𝘀 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗚𝗧𝗠 𝗼𝗿𝗴 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 It's 2024, and marketers are still talking about the best way to tie content marketing efforts to revenue. While tying content to “leads & conversions'' and “sales & revenue” is ideal, accurate measurement often gets in the way. » 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗯𝗿𝗶𝗴𝗵𝘁 7 out of 10 of all respondents said content marketing will be more important moving forward. In fact, non-content folks were slightly more optimistic than content marketers. Ok, so who is winning $500?! The two lucky winners of our 408 survey respondents are 🥁🥁 Eleni Zoe and Cari Murray! 🎉🎉 Thank you so much to everyone who contributed and made our report (Closing the Content Gap) a super valuable resource for content marketers. You're the real MVPs. 💛 Your content besties

17

6 תגובות

A Truck Load of Data - Check ✅ Funnel Touchpoints - Check ✅ Targeted Audience - Check ✅ Campaign Assets - Check ✅ Intent - Missing Well, this is a recipe for disaster. Why? Because without the right intent, all your efforts are just noise in the market. For instance, you can never personalize your content, run hyper-targeted ads, or nurture the leads properly if you do not the level of intent your prospects are at. That is why: Valasys AI. Join the Waitlist here: https://lnkd.in/dKT-taWA #ValasysMedia #B2B #AI #MachineLearning #BuyerPersona #IdealCustomerProfile #ABM #intentdata

14

How B2B brands go to market: The old way: • Try paid ads • Try organic content • Try new tools • Try redesigning the website • Wonder why nothing works The new way: • Go-to-market strategy • Create content at scale • Achieve repeatable results • Maximize sales efficiency • Scale profitably & predictably Framework > Guesswork #b2b #gotomarketstrategy #GrowthMarketing

2

How B2B brands go to market: The old way: • Try paid ads • Try organic content • Try new tools • Try redesigning the website • Wonder why nothing works The new way: • Go-to-market strategy • Create content at scale • Achieve repeatable results • Maximize sales efficiency • Scale profitably & predictably Framework > Guesswork #b2bmarketing #gotomarketstrategy

1

🍪 Ready for a future without third-party cookies? Google’s Privacy Sandbox is moving to privacy-first tracking, but what does that mean for your marketing? 🔒 AppsFlyer just launched a cool simulator to help you figure it out! Test how accurate attribution will be across industries, traffic, and goals — with color-coded noise levels to make everything crystal clear. 🎯 https://lnkd.in/eJCFuueQ Think it’s a game-changer or just more “noise”? Try it out and let us know what you think! ⬇️

5

Peep Laja at RevCon 🚀 "If you removed every single word from your website, your conversion rate would drop to zero" Words drive engagement and sales. 📈 To stand out: - Keep your messaging clear and aligned with your brand strategy. - Avoid vague, complex language. - Innovate boldly and test with real audiences to see what resonates. Effective words = conversions. Grab Peep's playbook here! ➡ https://lnkd.in/dgv_KTVP

7

1 תגובה

🚀 Here’s a powerful new BETA feature from HubSpot that can can really help you optimize your funnel. Analyze Lifecycle Metrics in HubSpot: Your Secret Weapon for Funnel Optimization Ever wonder how well your campaigns are moving contacts through the funnel? Now you can. With HubSpot’s Lifecycle Metrics, you can track exactly how your prospects are advancing from one stage to the next—from new lead to loyal customer. Here’s why you should use it: Full Funnel Visibility: By analyzing your contact lifecycle metrics, you can track how leads progress through each stage—subscriber, lead, MQL, SQL, customer. Curious about where your leads are getting stuck? Or which stages are converting best? Lifecycle metrics give you the insights you need. 1️⃣ Identify Bottlenecks and Opportunities: Track conversion rates between each lifecycle stage to pinpoint where leads might be dropping off and where there’s room for improvement. Use these insights to optimize your process and remove friction. 2️⃣ Tailor Your Outreach: Lifecycle metrics help you understand which stages need nurturing. Use this data to segment contacts and deliver personalized content that resonates at each step of their journey. 3️⃣ Optimize Every Touchpoint: Monitor lifecycle stage performance to see which touchpoints (email, call, webinar) are driving the most conversions. Refine your strategy based on the data and improve your overall campaign performance. 🏁 Here's How to Get Started: Navigate to Marketing > Campaigns in HubSpot. Select the campaign you want to analyze. Click Analyze, then go to Contact Lifecycle Metrics. Review metrics like new contacts, stage conversions, and drop-off points. Use filters to segment your data for deeper insights. Visualize your results with HubSpot’s easy-to-read graphs and charts. With these insights, you’ll have the tools to optimize your campaigns and move leads through the funnel more effectively. - Like this post if you found it helpful or insightful. - Follow Lead Love for more tips and insights on HubSpot. - Repost this to share with your network and help others. - Comment below with your thoughts or questions – We'd love to hear from you! #HubSpot #RevOps #MarketingAutomation #LifecycleMetrics #SalesEnablement #CampaignOptimization #LeadConversion

2

SPLASHLOGIC-AI MAKES THE COMPLEX - EASY! This is the 2nd in a series of posts covering the 3 core components of Splashmetrics: End-to-End RevOps Intelligence, AI-driven Sales Content, and 360° Self-Serve Pipeline Analytics. Takeaway of post 1: The ONLY way to effectively do self-serve selling is robust strategic planning prior to launching a self-serve initiative, which must involve ALL the major stakeholders in your organization to provide clear cross-team strategic alignment and direction. It's the collaborative, actionable and measurable playbook for any initiative. The great news: 1) With our platform, the AI driving this self-serve sales conversation with your Buyers is tied DIRECTLY to YOUR strategic plan (not some generalized model); and 2) Splashmetrics makes all of this easy via our automated intelligence. For example, Splashmetrics provides best-practice planning templates pre-configured for most leading marketing/sales models (e.g. - Gartner ABM, SPIN, Salesforce/HubSpot Lifecycle, etc.) You can even start with a fully populated Splash plan based on past enterprise self-serve selling initiatives and the content examples in our demo. It's a perfect way to quickly get started. Next, Splashmetrics automates the heavy lifting throughout the plan. For example, all KPIs, benchmarks, and quotas are tied directly back to your revenue target and customized for every downstream division and department. Everyone knows exactly what they need to do - and when - to reach that revenue target. Splashmetrics also automates all the CTA linking in the content itself ensuring that every CTA leads the Buyer to the next stage of their journey. They are never kicked out of their journey like they are with most PDFs today (a huge problem). Once the Splash plan is finalized, all the stakeholders across your organization are fully informed and ready to execute your self-serve selling initiative. But if you've been involved with holistic marketing/sales initiatives like this you know that one of the biggest challenges in any organization is executing the work while ensuring full adherence to that critical strategic plan. And this is where things start getting really fun... With one click, our SplashLogicAI goes to work, leveraging your strategic plan to tie everything together for your teams, end-to-end. For example, each Smart Content Experience in each stage outputs a SplashLogic Spec providing all the critical information for a content creator on the targeted Buyers, the personalized messaging to each based on specific needs and challenges, and the interactions in the content that provide real-time answers to each Buyer's questions. Our AI also integrates all the journey content with both the analytics and your CRM, providing your ops/sales teams the info needed to leverage the invaluable Buyer-data stream from these strategic sales interactions. Next time we'll explore SplashLogicAI a bit more. Stay tuned! #selfservesales #selfservebuying #ai

4

2 תגובות

Got a lot of data to enter into a HubSpot filter, manually? 😅 Don't sweat... Here's a HubSpot quick tip to save you some time when creating list filters with multiple values: Use a semicolon (;) with no spaces to separate a list with many values. They will populate automatically, and save you a ton of time with manual data input. This works with anything number or word, but we love it for large lists of numbers for granular data. We're gonna teach you how to do this right now! For example: say you have a CSV with a lot of zip codes to segment email recipients by location. No need to put those in manually. Simply: ✅ save the csv with data on the first row (because, CSV) ✅ open the csv in a text editor ✅ find and replace commas with semicolons ✅ then >boom< paste into your list filter #hubspotpartner #hubspotagency

1

Is your marketing and sales communication disorganized? You can now add sequences as the first sales asset in your campaigns. This feature streamlines communication and improves collaboration between teams. Implement sequences in your campaigns today for better results! #HubSpot #HubSpotUpdate

1

🚀 People are amazed by the "Beyond the Ads" We've already seen so many downloads! 🚀 If you’re struggling with high acquisition costs, don’t miss out on this playbook! It features insights from 14 eCom experts on lowering your CAC through diversified channels!! Learn how to: 📃 Leverage influencers as affiliates 📃 Personalize the buyer journey 📃 Drive first purchases with direct mail retargeting 📃 Increase AOV with product bundles 📃 Use data for new customer acquisition And much more across 17 insightful chapters! BTW the 15th chapter is from Insense! 💜 Find our insights on the Power of Organic + Paid Social via Influencers there! 📘 Grab your free copy now: https://lnkd.in/edkmm_Uh

3

Optimize Ads with Continuous Monitoring 👀 Effective ad performance monitoring is crucial for success. Here’s how: 1. Set Clear Goals: Define specific, measurable goals for your campaigns, such as increasing downloads or improving user retention. 2. Use Analytics Tools: Employ tools like Google Analytics, Adjust, or Appsflyer to track user behavior and engagement. Focus on key metrics such as CTR, CPI (Cost Per Install), and LTV (Lifetime Value). 3. Analyze Key Metrics: Regularly review metrics to understand how your ads are performing. Identify high-performing ads and replicate their success. 4. Adjust Strategies: Make data-driven adjustments to your campaigns. Increase budget for high-performing ads and rework or pause low-performing ones. 5. Report Regularly: Generate detailed reports to understand overall performance and inform future strategies. Regular monitoring helps you make informed decisions and optimize your ad spend effectively. #AdPerformance #Analytics #MobileMarketing #Strataigize

1

Wondering how to get more out of your ad spend? 💡 See how bedrop.de🐝's strategic use of Taboola Native Ads led to: 📈 +35% AOV with Taboola vs. Meta & Google 💰 +77% Revenue 🌐 +33% Website Sessions Read the full #CaseStudy to see insights on their success! 📚 https://ow.ly/abKo50RQPk4 #DigitalMarketing #AdOptimization #MarketingInsights #Ecommerce #ConversionRate #OnlineAdvertising

2

Description: Welcome to The Unstoppable Product Pioneer podcast, where Tamar Stolz, a seasoned expert in product strategy and SaaS innovation, guides you through the intricate world of product management. With a passion for empowering product managers at mid-size SaaS companies, Tamar shares practical insights on achieving strategic alignment, driving growth, and fostering cross-functional collaboration. In each episode, Tamar dives deep into the strategies and frameworks that successful companies use to streamline processes, align goals, and boost market impact. Whether you're looking to optimize workflows, strengthen your team's leadership, or sharpen your product management skills, Tamar delivers actionable advice to help you stay ahead in the competitive SaaS landscape. What You’ll Learn: How to align your product strategy with your business goals Best practices for product management coaching and mentorship Proven methods to streamline team processes and enhance collaboration Leadership development tips to build strong, high-performing teams Join Tamar as she explores the strategies that help organizations accelerate development, improve product-market fit, and increase revenue. Subscribe now for expert discussions, tutorials, and more to empower your team and drive product success. Subscribe to The Unstoppable Product Pioneer and start building products that matter! Connect with Tamar: 🌐 Website: uxpressed.com 📧 Email: [email protected] 📅 Book a Call: calendly.com/tamarstolz 🔔 Newsletter: tstolz.substack.com 📺 YouTube Channel: @TheUnstoppableProductPioneer

9

5 תגובות

🚀 📈 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 𝐢𝐧 Klaviyo 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 📈🚀 EmailHeatMaps.com Unveils Unprecedented Brand New Features for Klaviyo Users! We are thrilled to announce a groundbreaking product release that sets a new standard in email marketing analytics for Klaviyo users. For the first time ever, EmailHeatMaps.com is bringing Email Heatmaps to Klaviyo A/B Tests and Flows—an innovation so advanced - you won't find this anywhere else - not even in Klaviyo reports 𝙆𝙚𝙮 𝙁𝙚𝙖𝙩𝙪𝙧𝙚𝙨 📊 𝙀𝙢𝙖𝙞𝙡 𝙃𝙚𝙖𝙩𝙢𝙖𝙥𝙨 𝙛𝙤𝙧 𝙆𝙡𝙖𝙫𝙞𝙮𝙤 𝘼/𝘽 𝙏𝙚𝙨𝙩𝙨 and 𝙀𝙢𝙖𝙞𝙡 𝙃𝙚𝙖𝙩𝙢𝙖𝙥𝙨 𝙛𝙤𝙧 𝙆𝙡𝙖𝙫𝙞𝙮𝙤 𝙁𝙡𝙤𝙬𝙨 Visual Comparison: Instantly visualise which variant of your A/B test is performing better. Detailed Insights: See exactly where recipients are clicking within each variant. Data-Driven Decisions: Make more informed decisions about content, design, and layout based on real user interaction. Ready to take your email marketing to the next level? Watch our demo video to see how our new features can transform your campaigns. See It in Action here: https://lnkd.in/gZmmYr4m Get Started Today at www.EmailHeatmaps.com Don’t miss out on this revolutionary update for Klaviyo users. Sign up now and be among the first to leverage email heatmaps for Klaviyo A/B tests and flows. Transform your email marketing strategy with insights that truly matter! Sign Up Now www.EmailHeatmaps.com --- 𝙒𝙝𝙖𝙩 𝙊𝙪𝙧 𝙐𝙨𝙚𝙧𝙨 𝘼𝙧𝙚 𝙎𝙖𝙮𝙞𝙣𝙜 Email Heatmaps has been a great addition to our Marketing Team's tech stack. It's not only great for our own strategic feedback but also a great way to show our clients that their needs are being taking care of on every level. Most of our clients we show heat maps to are blown away at the level of detail and the information attached to it! If you want to do better for your clients or your business, give this a shot! Brian, ceo/founder at fusionmarketing.io "I've always wanted to deeply understand our customers' behaviors and preferences. Using and implementing Heatmaps for our email newsletters has been a game-changer. By visualizing where our subscribers are clicking, we’ve gained invaluable insights into what catches their attention. This data-driven approach has allowed us to refine our designs and content placement strategically, leading to a notable increase in engagement rates. Heatmaps have not only enhanced our newsletters' effectiveness but also empowered our team to make informed decisions, ensuring every element serves a purpose. I highly recommend this tool to anyone looking to elevate their digital marketing efforts." Johanna Elise Adolfsen from Tekhuset AS

9

6 תגובות

🚨 Why does every Email Campaign look successful on the strategy doc? In reality: 30% open rates, 10% click-through rate & 1% reply rate 🙄 If you want to create a successful email marketing campaign, Follow this: ➡ Get your Leads optimized from Clay ➡ Validate them from ZeroBounce ➡ Use Lavender 💜 for writing winning copy Bonus Tip: ➡ Load everything in Instantly.ai and see your Email Campaign ROCK!! Follow Marketing Crows for more tips or Visit our website at marketingcrows.com to book a call with our representative and let us do all the hassle, directly generating more sales #MarketingCrows #DigitalMarketing #BrandStrategy #CreativeAgency #MarketingTips #Innovation #ROI #BrandGrowth #Outbound #Sales #meme

13

2 תגובות

I'm really looking forward to an upcoming webinar our customer success team is organizing for existing Wix users on how to get the most of their online presence when managing multiple sites. We'll be diving into best practices and showing how our products can streamline and scale up their GTM processes significantly. 🚀 But here's the thing:While our webinar is targeted at current Wix users, it got me thinking... Would this content also interest marketers who aren't using Wix? 🤔 I get it, there are tons of webinars out there, and as marketers, we're constantly bombarded with information. 🤯 It can feel like there's a never-ending stream of content vying for our attention. So, I want to make sure this isn't just adding to the noise. Should we think about creating a version for them too? I'd love to hear your thoughts! #MarketingStrategies #WebinarIdeas"

14

1 תגובה