Louis Bedwell’s Post

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Accelerating business transformation in the Food and Drink industry | Climate, Health & Innovation

PepsiCo announced its agreement to acquire Siete Family Foods for $1.2b With $400m in sales, this is the story of how a disruptive wellness brand can shift the market For Pepsico this taps into the growing trends for authentic, better for you, culturally relevant foods in a way that its existing stable of brands couldn't. Healthier ingredients + engaging branding = deep consumer connection Expect to see this be the next rocket ship. Pepsico is a powerful marketing machine - no doubt that $400m is going to grow rapidly. The big lesson for new food brands? Or large incumbents waiting for a 'risk-free' move? Prioritise health Pepsico is a cash hungry mega-brand, they play chess. This is a case study that the future of brand growth sits with those who value healthier ingredients. Who wants to own the last coal mine?

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Mitch Lee 🧀

🎙️The Unfounders Podcast Host 🧀 Head of Sales at La Fauxmagerie 🌱 "The Most Positive Person in FMCG"✨

2mo

I just hope they don’t mess things up by taking the soul of the brand out and packing it with cheaper ingredients to try and make even more money from it. I’d like to think it’s because they see the value in a healthier play… but let’s see 👀

Ben Walton

Helping Food, Drink & Hospitality Brands Sell More with Email & CRM | Founder, On A Plate Growth Agency | Co-Founder, Bloody Bens Drinks | Shopify & Klaviyo Expert | Co-Founder, Best Before Events

2mo

Very interesting move - hopefully this will be a case of all boats rising for health foods, growing the category further for challengers.

ADAM HARDIE

🔸Business Development Partner and Head of Food & Drink - Strategy & Growth🔸

2mo

thank you for that Louis Bedwell - Mexican and Fresh & Healthy two exciting trends - Robbie Moult and FreshMex coming next !

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