Jenny Fernandez, MBA, 费 珍妮

A LinkedIn Top Voice is a recognized thought leader and influencer in their industry who consistently shares valuable insights, ideas, and content on LinkedIn. They engage with a broad audience, contributing to important conversations and setting trends in their field. This prestigious title is awarded by LinkedIn based on the impact, engagement, and relevance of their contributions to the professional community.

TED’s mission is to discover and champion the ideas that will shape tomorrow. Powerful ideas, powerfully presented, can move us to feel something, to think differently, to take action and create a brighter future. TED’s spotlight, and its engaged, open-minded audience, help these ideas to create real impact: to shift one person’s perspective, to make a difference within a community or to spark global transformation.

Ideas change everything.

In this illuminating TEDx talk… Show more

TED’s mission is to discover and champion the ideas that will shape tomorrow. Powerful ideas, powerfully presented, can move us to feel something, to think differently, to take action and create a brighter future. TED’s spotlight, and its engaged, open-minded audience, help these ideas to create real impact: to shift one person’s perspective, to make a difference within a community or to spark global transformation.

Ideas change everything.

In this illuminating TEDx talk, Columbia and NYU Professor Jenny Fernandez analyzes why Gen Z is the most disengaged generation in the workplace. She explores the unique challenges that have shaped this generation, from their upbringing as digital natives with constant exposure to social media to facing economic uncertainty and the effects of helicopter parenting. These factors have impacted Gen Z’s adaptability and resilience in significant ways.

Professor Fernandez offers a fresh perspective on intrinsic motivation, suggesting that traditional management approaches need to evolve to meet the needs of this new workforce. She introduces the concept of "Healthy Friction" teaching moments—strategies that provide opportunities for autonomy, mastery, and a sense of purpose. The talk concludes with a compelling call to action for business leaders: embracing these insights is not just a moral imperative but an economic necessity. Show less

Doctor of Education in Organizational Change and Leadership (OCL) Program

In an era of rapid technological advancement driven by AI and automation, workforce adaptation has become more urgent than ever. I am pursuing my Doctor of Education in Organizational Change and Leadership online to help organizations navigate this critical transformation. According to the World Economic Forum, by 2027, nearly half of workers' core skills will be disrupted, and McKinsey estimates that up to 33% of… Show more

Doctor of Education in Organizational Change and Leadership (OCL) Program

In an era of rapid technological advancement driven by AI and automation, workforce adaptation has become more urgent than ever. I am pursuing my Doctor of Education in Organizational Change and Leadership online to help organizations navigate this critical transformation. According to the World Economic Forum, by 2027, nearly half of workers' core skills will be disrupted, and McKinsey estimates that up to 33% of workers will need to transition to new roles. My studies focus on helping organizations foster inclusive, resilient workplaces that prioritize scalable reskilling and upskilling initiatives, ensuring employees remain engaged, adaptable, and effective in embracing new technologies. Show less

Global Gurus is a prestigious research organization that identifies and celebrates influential thought leaders worldwide. This honor reflects the impact of my work in empowering leaders and organizations through branding, leadership coaching, and organizational development.

Global Gurus recognizes professionals who drive change and growth through speaking, training, writing, and media, based on public voting and their contribution to advancing knowledge and personal or organizational… Show more

Global Gurus is a prestigious research organization that identifies and celebrates influential thought leaders worldwide. This honor reflects the impact of my work in empowering leaders and organizations through branding, leadership coaching, and organizational development.

Global Gurus recognizes professionals who drive change and growth through speaking, training, writing, and media, based on public voting and their contribution to advancing knowledge and personal or organizational success. Show less

Thinkers50 is the world’s most reliable resource for identifying, ranking, and sharing the leading management ideas of our age. Based in London, with partners and affiliations around the globe. Our ambition is to provide innovative access to ideas with the power to make the world a better place.

I was thrilled to be recognized as a Top 30 Management Thinkers to Watch - Thinkers50 Radar 2024. This esteemed list features 30 top management thinkers whose innovative ideas are shaping the… Show more

Thinkers50 is the world’s most reliable resource for identifying, ranking, and sharing the leading management ideas of our age. Based in London, with partners and affiliations around the globe. Our ambition is to provide innovative access to ideas with the power to make the world a better place.

I was thrilled to be recognized as a Top 30 Management Thinkers to Watch - Thinkers50 Radar 2024. This esteemed list features 30 top management thinkers whose innovative ideas are shaping the future of business around the globe. Show less

Marshall Goldsmith, the world's #1 Executive Coach and Leadership Thinker, launched his 100 Coaches (#MG100) project to mentor the next generation of top Executive Coaches. 100 Coaches is an organization that brings together many of the world's leading Executive Coaches, Top Business Leaders, Corporate Executives, Leading Academics, Thought Leaders, and Best-selling Authors. The MG100 community have made the commitment to “pay it forward” by helping others to achieve positive, lasting change… Show more

Marshall Goldsmith, the world's #1 Executive Coach and Leadership Thinker, launched his 100 Coaches (#MG100) project to mentor the next generation of top Executive Coaches. 100 Coaches is an organization that brings together many of the world's leading Executive Coaches, Top Business Leaders, Corporate Executives, Leading Academics, Thought Leaders, and Best-selling Authors. The MG100 community have made the commitment to “pay it forward” by helping others to achieve positive, lasting change for themselves, their teams, and organizations. Together, our goal is to prepare, develop, and energize inspired leaders for the future. Show less

Executive Coach and Facilitator of Chief Core Groups. These ongoing groups allow Chief members to build powerful connections with Peers who then serve as their own personal and professional board of advisors. Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top… Show more

Executive Coach and Facilitator of Chief Core Groups. These ongoing groups allow Chief members to build powerful connections with Peers who then serve as their own personal and professional board of advisors. Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top down. Show less

Techstars accelerators have one goal: to help entrepreneurs succeed. During each three-month program, we surround companies with the best mentors and an unrivaled network of corporate partners, investors, and alumni. We provide funding and fundraising opportunities, workshops and curated resources, not to mention countless moments where you can learn from your peers. It’s a proven model that’s helped build thousands of successful companies, all over the world.

At Techstars we have… Show more

Techstars accelerators have one goal: to help entrepreneurs succeed. During each three-month program, we surround companies with the best mentors and an unrivaled network of corporate partners, investors, and alumni. We provide funding and fundraising opportunities, workshops and curated resources, not to mention countless moments where you can learn from your peers. It’s a proven model that’s helped build thousands of successful companies, all over the world.

At Techstars we have invested in more than 3,300 early-stage startups.

Mentors play a vital role in this process, bringing real life experience to solve real problems.

As one of the largest pre-seed investors in the world, our portfolio is as diversified as our 7,300 founders are unique - from HealthTech and FinTech, to Web3 and CleanTech; from Miami and Silicon Valley to Lagos and London.

We support many of the world's best entrepreneurs with access to capital, mentoring, finding customers, hiring talent, choosing the right infrastructure, and much more. Show less

Write articles on leadership, branding, entrepreneurship, innovation, careers and collboration.

I coach women and minority C-suite and senior leaders at Fortune 500 companies and start-ups. My clients have included senior leaders from startups, Google, Facebook, Kraft Foods, Tiffany’s, EltaMD, Marsh, Gershon Capital, Non-profit, and Academia.

I help leaders (entrepreneurs & intrapreneurs) to better understand their organization’s evolving definition of success and navigate the changing landscape by empowering them to become disruptors, innovators, and sought-out leaders in their… Show more

I coach women and minority C-suite and senior leaders at Fortune 500 companies and start-ups. My clients have included senior leaders from startups, Google, Facebook, Kraft Foods, Tiffany’s, EltaMD, Marsh, Gershon Capital, Non-profit, and Academia.

I help leaders (entrepreneurs & intrapreneurs) to better understand their organization’s evolving definition of success and navigate the changing landscape by empowering them to become disruptors, innovators, and sought-out leaders in their fields. Through this partnership, I help them build the knowledge-base, skillset, and action plan to achieve sustainable results at the personal, interpersonal, and organization level.

My specialties include emotional intelligence, personal agility & resilience, executive presence, strategic planning & decision-making, transformational branding, executive-level politics, and stakeholder management.

In addition, I design immersion workshops and give talks for executives, remote teams, and managers on similar topics. I also speak at Kellogg, AMA, and leadership Symposiums. Show less

•Marketing Management Adjunct Professor - 2021/22
•Marketing and Marketing Innovation Guest Lecturer - 2020 - Present
•Start-up Advisor @ Columbia GSB Tamer Fund for Social Ventures - 2020 - Present

•Strategic Communications Faculty (graduate level) teaching Content Strategy, and Digital Marketing
•Business Certificate Department teaching Business Edge and Intro to Marketing

The American Marketing Association New York is the principal community for marketing professionals across all industries and disciplines in the New York area. AMA New York inspires, supports, and celebrates brilliance in marketing. By doing so, the organization raises the profile of marketing and marketers and prepares marketers to thrive in new roles, develop expertise and grow new capabilities. As a leader in the AMA New York’s Advisory Council:

-Advise the AMA New York Board of… Show more

The American Marketing Association New York is the principal community for marketing professionals across all industries and disciplines in the New York area. AMA New York inspires, supports, and celebrates brilliance in marketing. By doing so, the organization raises the profile of marketing and marketers and prepares marketers to thrive in new roles, develop expertise and grow new capabilities. As a leader in the AMA New York’s Advisory Council:

-Advise the AMA New York Board of Directors on content, audience, innovation and strategy to elevate the role of marketing, drive momentum and growth
-Influence the Future of Marketing by addressing important topics in the marketing profession
-Build trusted relationships with this private community of accomplished senior marketers to share best practices, learn from fellow marketing council peers, and solve challenges impacting marketing professionals.
-Judge for the AMA Marketing Hall of Fame nominations. Select among industry thought leaders and practitioners for annual awards.
-Participant in key speaking engagements in service of the AMA's early and middle career members to share marketing and leadership best practices, professional advice, and coaching:
-Take Your Seat at the Table: Leadership Strategies for Women in Marketing
-Panel speaker VIRTUAL Rethink Workplace, Career & Life Summit
-Interview key industry leaders like J&J Consumer Health President, Duda Kertesz, to highlight powerful women's leadership and discuss her inspirational journey to lead some of the biggest consumer brands of the category. Show less

Member of The World's Largest Executive Coaching Network.

The Stakeholder Centered Coaching (SCC) process is based on the philosophy, principles and practices of Dr. Marshall Goldsmith, Top Leadership Thinker, Executive Coach and world authority in helping successful leaders get even better by achieving positive, lasting change in behavior for themselves, and their teams. It is dedicated to “Measurably Improve Leadership Effectiveness Around the World." 95% of the 11,000 business… Show more

Member of The World's Largest Executive Coaching Network.

The Stakeholder Centered Coaching (SCC) process is based on the philosophy, principles and practices of Dr. Marshall Goldsmith, Top Leadership Thinker, Executive Coach and world authority in helping successful leaders get even better by achieving positive, lasting change in behavior for themselves, and their teams. It is dedicated to “Measurably Improve Leadership Effectiveness Around the World." 95% of the 11,000 business leaders who have been through the SCC coaching process have measurably improved their leadership effectiveness.

Co-created with SCC Master Coaches Dr. Frank Wagner and Chris Coffey, Stakeholder Centered Coaching is designed to take advantage of the positive aspects of successful people's beliefs and to overcome the negative aspects that can interfere with further development. Show less

Public Speaker, Panelist and Moderator in different events, conferences and forums.

Main Topics:
-Personal Transformation - What's Next?
-Personal Branding
-Leadership
-Resilience / Embracing Change

Last speaking engagements:
-November 2021 - AMA NY Virtual Rethink Workplace, Career & Life Summit

-September 2021 - Growth Mind conversations Linkedin Live with Marbir Kaur

-March 2021 - 5 Lessons from Vibes' Women's Leadership Panel - Inclusive… Show more

Public Speaker, Panelist and Moderator in different events, conferences and forums.

Main Topics:
-Personal Transformation - What's Next?
-Personal Branding
-Leadership
-Resilience / Embracing Change

Last speaking engagements:
-November 2021 - AMA NY Virtual Rethink Workplace, Career & Life Summit

-September 2021 - Growth Mind conversations Linkedin Live with Marbir Kaur

-March 2021 - 5 Lessons from Vibes' Women's Leadership Panel - Inclusive Marketing

-November 2020 – Columbia Graduate School of Business Guest Lecturer - Global Innovation Strategy, Process & Execution

-October 2020 – Ardent Mills “Women of Wheat” (WOW) Event - Personal Branding & Leadership Strategies for Career Success

-October 2020 - NUMA's Fall 2020 Start-up Cohort Knowledge Series - Marketing, Storytelling and Transformational Branding for Start-ups & Founders

-September 2020 - Darin Rowell EdD's LinkedIn Live Series "Leadership and the Self-Directed Life" - How to Master the Transitions that Transform Your Career/Life

-July 2020 - Kellogg School of Management Alumni Series - Building Your Personal Brand and Creating Your Future

-June 2020 - AMA NY Leadership Series - "Take Your Seat at the Table: Leadership Strategies for Women in Marketing"

-June 2020 - The Successful Pitch with John Livesay Podcast - Branding Secrets – Creating a Good Story

-May 2020 - The Main Thing Podcast with Skip Lineberg – 9 mins of Timeless Wisdom with Jenny Fernandez: Embrace Transformation

-February 2020 - 14th Kellogg School of Management Dallas Leadership Symposium – Personal Transformation: What’s Next?

-June 2019 - CMO.Org New York Conference - 2020 Marketing Predictions Panel

-October 2018 - Kellogg School of Management / NYU Stern Alumni Marketing Series - Experiential Marketing: The New Service Industry

November 2016 - Columbia Business School / Kellogg School of Management / NYU Stern Alumni Marketing Series - Global Marketing: The Next Generation of Global Marketing Show less

ExecOnline delivers transformational executive development and drives results at over 300 Global companies and now boasts over 20,000 graduates. ExecOnline partners with elite business schools: Columbia, UC Berkeley, MIT, Wharton, Yale, IMD, Chicago, and Stanford, to deliver certificate programs to top-tier executives in Strategy, Innovation, Operations, Global Leadership, and other critical areas with real-world projects and implementation embedded in the program experience. We measure results… Show more

ExecOnline delivers transformational executive development and drives results at over 300 Global companies and now boasts over 20,000 graduates. ExecOnline partners with elite business schools: Columbia, UC Berkeley, MIT, Wharton, Yale, IMD, Chicago, and Stanford, to deliver certificate programs to top-tier executives in Strategy, Innovation, Operations, Global Leadership, and other critical areas with real-world projects and implementation embedded in the program experience. We measure results and drive impact and are having lots of fun doing it.

Subject Matter Expert in leading Innovative Change, Customer-Centric Growth, Building and leading effective teams, and Strategic Growth. Show less

Advise and Coach startup founders. Founders in seed to series A stages as well as bootstrappers welcome.

Loacker is a privately owned Italian Wafers, & Confectionery Company. Since 1925, Loacker has stood for pure and wholesome natural goodness. The world’s #1 wafer brand, Loacker is made in the heart of the Italian Alps according to only the highest quality standards; 100% Italian hazelnuts, Alpine milk, Bourbon Vanilla pods from Madagascar and the finest sustainably sourced cocoa. Loacker has no artificial colors or flavors, no preservatives and no hydrogenated fats for your well… Show more

Loacker is a privately owned Italian Wafers, & Confectionery Company. Since 1925, Loacker has stood for pure and wholesome natural goodness. The world’s #1 wafer brand, Loacker is made in the heart of the Italian Alps according to only the highest quality standards; 100% Italian hazelnuts, Alpine milk, Bourbon Vanilla pods from Madagascar and the finest sustainably sourced cocoa. Loacker has no artificial colors or flavors, no preservatives and no hydrogenated fats for your well being.

Vice President Marketing, USA (USA Senior Leadership team)
Manage US market expansion for #1 Global wafer brand driving awareness (+40%), penetration & customer acquisition. 2020 Loacker Global Marketing Award Winner
•Lead Integrated Digital Media Campaign including Online Video, Mobile, & Social Media marketing through paid, earned & owned channels.
•Leverage Digital Insights for Channel Selection, Digital Marketing & Content Strategy to drive customer engagement including Influencer Marketing, Recipe Creations, Values-based Messaging, PR, Partnerships, Loyalty Programs, SEO & Shopper Marketing
•Drive Strategic Communications Brand Plan, Innovation sufficiency, and distribution expansion in Retail & e-commerce channels
•2020 Global Marketing Award Recipient for double-digit sales and brand awareness growth Show less

Weve is a global education brand with two decades of experience delivering programming for international startups and large multinational corporations. As the Start-up Mentor, I deliver Marketing and Leadership programming for early and growth-stage international startups to help them develop their go-to-market strategy, embed within the NYC tech ecosystem, and scale in the US market.

Responsible for defining transformational “Back to Basics” strategy for $200MM portfolio, media brand communications planning & execution to deliver annual Revenue & EBITDA goals. Lead team of 5: Heads of Marketing & Sales, E-commerce, Innovation, Partnerships & Promotions. Responsible for 58-person organization
Marketing & Brand Communications
•Lead development of Brand Marketing Communications including Creative, Digital, Social Media, PR, OOH, Events, Promotions, Strategic… Show more

Responsible for defining transformational “Back to Basics” strategy for $200MM portfolio, media brand communications planning & execution to deliver annual Revenue & EBITDA goals. Lead team of 5: Heads of Marketing & Sales, E-commerce, Innovation, Partnerships & Promotions. Responsible for 58-person organization
Marketing & Brand Communications
•Lead development of Brand Marketing Communications including Creative, Digital, Social Media, PR, OOH, Events, Promotions, Strategic partnerships, Experiential & Event Strategy, Consumer Insights & Research. Overseeing media agencies, $11MM paid media budget & earned media thru PR & social valued at $18-20MM with 3.0 Billion views in customer engagement
•Leverage data, insights & storytelling to craft Strategic Growth Plan & Customer journey; improved Net Promoter Score +6%
Digital Communications Expansion & Omni Channel Strategy
•Manage direct-to-consumer & e-commerce service model thru Digital, Social, E-commerce Marketing & Content Strategy with focus on customer acquisition, retention & loyalty and Omni-channel Content strategy to improve guest experience
•Drive customer acquisition via Traffic generation thru Search Engine Optimization (SEO), Content Creation, Referrals, PPC/Display, Affiliates, CRM, Paid Social & Organic and optimizing shopper marketing trade strategy with Sales Partners
•Accelerate Conversion thru improved customer journey, A/B testing, social proof, customer reviews & digital payment methods
•Rolled out premium customer strategy & pricing through higher yield offerings, loyalty scheme & improved customer value
Organizing for Growth
•Restructured team roles/responsibilities to drive entrepreneurship, empowerment, “guest-centric” culture & profitability
•Empowered “Play to Win” culture thru 1. Collaboration, Learning-mindset; 2. Continuous Learning to elevate Revenue management, Marketing, Digital & Social capabilities; and 3. Strategy & Innovation Planning and Execution Show less

Summer Associate Brand Manager, Fruity & Cocoa Pepples Cereal
•Developed 2005 marketing plan for Hispanic-targeted kid’s cereal, Fiesta Fruity Pebbles. Managed a $500,000 budget and coordinated efforts of Consumer Promotions, Sales and Grassroots teams to find local opportunities among Hispanic Markets.
•Co-led Advertising Agency & Kraft Kitchens team in the brainstorm and development of the Spring ’05 Post Pebbles Recipe resulting in a print campaign that will appear in nationwide women… Show more

Summer Associate Brand Manager, Fruity & Cocoa Pepples Cereal
•Developed 2005 marketing plan for Hispanic-targeted kid’s cereal, Fiesta Fruity Pebbles. Managed a $500,000 budget and coordinated efforts of Consumer Promotions, Sales and Grassroots teams to find local opportunities among Hispanic Markets.
•Co-led Advertising Agency & Kraft Kitchens team in the brainstorm and development of the Spring ’05 Post Pebbles Recipe resulting in a print campaign that will appear in nationwide women and family publications.
•Conducted situation and competitive analysis of the reduced sugar kid cereal segment to determine market entry opportunities for the Post Pebbles TM.
•Analyzed and delivered weekly reports on key business drivers, product and competitive performance. Show less

Retail & Manufacturing Industries
NA Projects: J.C. Penney, Big Lots, Miller Brewing, Nordstrom, Pepsi, Sara Lee, Staples & Toys ‘R Us
Managed up to 15-member teams to transform Retail & Manufacturing clients planning & forecasting processes, merchandising operations & capabilities focusing on process design, issue resolution, communications strategy, SOPs, best practices & training