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🟣 Today, contractual roles are becoming more popular. A fractional CMO is ideal for short-term engagements, such as filling an unexpected CMO vacancy, quickly refocusing marketing efforts to accelerate growth, or providing executive advisory services to offer strategic marketing insights. 🟣 Other benefits include: • No employee management • No salary & health benefits • No termination pitfalls • Cost efficiency • Flexibility / Remote teams • Reduced risk • Strategic focus • Immediate impact Learn more about utilizing fractional leadership in your marketing department. #ragingbulldigital #FractionalCMO #Fractional #digitalfootprint #digitalmarketing #twincities #minnesotabusiness

https://lnkd.in/eszdGXbQ As we hit mid-year, what role does communications play in your company growth strategies…and how do you know you are on the right track?   * 80% of investors form perceptions of a company based on what they are seeing in the media or online, rather than relying solely on presentation decks. (FTI Consulting Rachel Rosenblatt) *75% of global B2B buyers and C-suite leaders say that a particular piece of thought leadership content has led them to research a product or service they were not previously considering.  (Edelman Trust Barometer) A few questions to consider in evaluating your current comms strategy. ✅Do people understand what your company does? ✅How important is word of mouth? ✅How quickly is your industry changing- are you keeping up? ✅Are you building trust as an expert? ✅Have you captured case studies, proof points, anecdotes or testimonials to show your solution in action? Wondering how others are thinking about mid- year analysis when it comes to brand, growth and marketing: cc: Marisa Ricciardi Meredith Rowley Sara Gaviser Leslie Felicia Stingone Karl Isaac #ideastoimpact #growth #b2b #pitching

Thanks to my dear friend and respected collaborator Cari Sommer of Raise Communications Group for this important reminder to check in with our comms strategy. At the rate of change these days. we all need to be ready to evolve our messaging. A few questions to consider in evaluating your current comms strategy. ✅Do people understand what your company does? ✅How important is word of mouth? ✅How quickly is your industry changing- are you keeping up? ✅Are you building trust as an expert? ✅Have you captured case studies, proof points, anecdotes or testimonials to show your solution in action? Cate Luzio Carol Marie Tuite Sweta Vikram Deb Looney🌿 Marjorie Spitz Chesen Schwethelm

🚀Supercharge Your Business with a Fractional CMO! 🚀 Let's unravel the secret weapon of high-achieving businesses...Meet the Fractional CMO. 💼 Picture this: A powerhouse of expertise 💡, a model of flexibility 🔄, all in a cost-efficient package 💰. It's not too good to be true, it's the reality offered by a Fractional CMO. No need to break the bank hiring a full-time executive when you can enjoy unrivaled marketing prowess that adapts to your needs. It's all about working smarter, not harder! Ready to elevate your marketing game and see those impressive results roll in? 📈 Then it's time you discovered more about the magic of a Fractional CMO. Spark the change today! 💪 #marketing #cmo

🔍 Understanding the Differences: Sales, PR, and Marketing Sales, PR, and Marketing are integral parts of a business's growth strategy, but they play different roles in engaging with audiences and driving success. Here's a brief overview of how they differ: Sales: Focuses on directly selling products or services to customers. It involves one-on-one interactions, negotiations, and closing deals. Sales teams are responsible for revenue generation and customer acquisition. Marketing: Involves creating awareness and interest in products or services through various channels such as advertising, branding, and market research. Marketing aims to attract and retain customers through strategic campaigns and messaging. Public Relations (PR): PR focuses on managing the reputation and public image of a company or individual. It involves building relationships with media, stakeholders, and the public to create a positive perception and maintain goodwill. While sales, PR, and marketing are distinct, they often work together to achieve common goals and drive business growth. Understanding their unique roles can help businesses develop comprehensive strategies for success. #biotechnology #b2b #pr #marketing #salesandmarketing #bussinessdevelopment #productdesign

After working with hundreds of companies, I can almost guarantee that if they are dissatisfied with their PR results, it’s almost always for one of two reasons: There was a mismatch between the goal and the strategy.  AND/OR They aren’t proactively doing anything with the PR they DO land. To get the first part right, there are three questions you must ask to maximize your chances of success with PR. 1) Are we looking to capitalize on a particular moment, or are we looking to stay relevant in the marketplace for an extended timeframe? 2) What stage of company maturity are we in? 3) How are we going to judge the success of our work? Your answers should determine your strategy. You need different types of PR for different goals, company stages, and desired outcomes. PR around a product launch, for example, looks very different from earned media for GTM efforts. #pr #gtm #b2b

A Fractional CMO isn't just a title—it's a game-changer for businesses of all sizes. Picture this seasoned marketing expert as your brand's secret weapon, partnering with you on a part-time or project basis. They're not just another consultant; they're the architect of your marketing strategy, meticulously crafting plans to propel your brand forward. But here's the best part: You get all the expertise and strategic insight without the hefty price tag of a full-time C-suite executive. It's like having the brainpower of a top-tier marketer at a fraction of the cost—hence the name! At Craft, we're passionate about helping businesses harness the power of Fractional CMOs to drive growth and success. Ready to elevate your marketing game? Reach out to us today and let's explore how a Fractional CMO can transform your brand!  #craftmarketingandbranding #businessbranding #FractionalCMO #businessowners #b2bmarketing

A Fractional CMO isn't just a title—it's a game-changer for businesses of all sizes. Picture this seasoned marketing expert as your brand's secret weapon, partnering with you on a part-time or project basis. They're not just another consultant; they're the architect of your marketing strategy, meticulously crafting plans to propel your brand forward. But here's the best part: You get all the expertise and strategic insight without the hefty price tag of a full-time C-suite executive. It's like having the brainpower of a top-tier marketer at a fraction of the cost—hence the name! At Craft, we're passionate about helping businesses harness the power of Fractional CMOs to drive growth and success. Ready to elevate your marketing game? Reach out to us today and let's explore how a Fractional CMO can transform your brand!  #craftmarketingandbranding #businessbranding #FractionalCMO #businessowners #b2bmarketing

Why should CEOs consider a Fractional CMO as their secret weapon? 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗼𝗮𝗹𝘀 ↳ Unlike traditional marketing roles, a Fractional CMO aligns marketing efforts with your broader business objectives. They ensure every campaign, every initiative, and every dollar spent directly contributes to your revenue growth and success. 𝗗𝗲𝗲𝗽 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 ↳ Our iCMOs at GROW Powered don’t just sit on the sidelines. They roll up their sleeves and integrate deeply into your organization. They understand your culture, your challenges, and tailor strategies that resonate with your team. 𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 ↳ The business landscape is everchanging. A Fractional CMO can pivot quickly, adapting strategies to meet new market demands and opportunities. They bring a fresh perspective, often identifying innovative solutions you might not have considered. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 ↳ It’s not just about planning; it’s about doing. A Fractional CMO ensures that strategies are not just plans on paper but are executed effectively, driving tangible results. For those who are ready to see what a Fractional CMO can do, GROW Powered is here to help. Whether you need a strategic overhaul or just someone to keep the ship steady, we’ve got the expertise. Curious about how we can help your business? Comment ‘Tell me more’ below and let’s explore the possibilities together.

CMO for hire myth: A CMO for Hire is just another marketing consultant. Wrong! A CMO for Hire takes on a leadership role, actively shaping your marketing strategy, whereas consultants may only provide recommendations. Here’s what you get when you bring a CMO for Hire into the mix: 🫐 Strategic Leadership – Forget about someone who just throws around suggestions and walks away. A CMO for Hire takes the charge, creating a stellar marketing strategy that aligns with your business goals and ensures you’re not just keeping up but setting the pace. 🫐 Hands-On Support – This isn’t a one-and-done situation. Your fractional CMO works alongside your team, ensuring that plans some to life. They’re in the deep with you, committed to making sure your marketing hits all the right notes. 🫐 Fresh Perspectives – Sometimes, you need an outsider’s view to shake things up. A CMO for Hire brings a wealth of experience from different industries, offering innovative ideas that can transform your marketing approach. They’ll help you see opportunities that you might have missed while being too close to the action. Bottom line? A CMO for Hire isn’t just another consultant—they partner with you to grow your brand, drive growth, and outshine the competition. You don't have to take our word for it - test it yourself. Let's chat today👇 https://lnkd.in/gzsXD8M3