Laura Tate’s Post

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

On this episode of the RevTalks Podcast, we're talking Startup Marketing with SaaS Revenue Marketing Leader, Mari Ström. A few of the topics you'll find in this week's episode: ➡️ The Importance of Understanding Data ➡️ What Makes a Great Marketing Campaign ➡️ Brand vs. Demand in Startups If you're a marketing leader at an early to mid-stage startup, you won't want to miss this one!

Founder-led content marketing? Chris Bakke was kind enough to join me for episode #54 of the Optimize podcast. This was a fun episode that you won't want to miss if you are an early-stage startup founder. You've probably seen one of Chris' viral posts. He has over 200k followers and has generated millions in revenue from his reach. Chris founded Laskie (acquired by Twitter) and Interviewed (acquired by Indeed in 2017). He's worked in product and sales leadership roles at X, Indeed, and Zillow. Recently, Chris posted a wonderful guide on Y Combinator's internal community, Bookface, about founder-led content marketing. It was such a helpful resource. I asked Chris to come on the pod to walk us through his playbook. In this episode, Chris explains his approach, tips, and tactics for going viral and how founder-led content marketing ultimately drives conversions for startups. Over the last few weeks, we've strayed a bit from purely content/SEO. It has been a lot of fun for me to explore growth/GTM more generally. Do you have any feedback? Next week, Stephan Cizmar of Lorimer Ventures joins me for episode #55. Stephan gets tactical and walks us through standing-up outbound sales motions.

It's podcast day again... From my experience, most companies that have created their brand story, then struggle to use it. They have the words they need to communicate what they do, but they have no idea how to take them from paper and bring them into real sales and marketing conversations. A quick win I recommend is to use them to tell your story in social media. Stop posting lost of random pictures of office parties or links to white papers, and start talking to readers about the things that they care about. The Problem, Want and Transformation sections of the brand script are perfect for headlines to stopping people scrolling. Then use the Guide, Plan and CTA sections to generate the main content. I go into this and far more in my latest podcast episode. Listen now on Apple Podcasts, Spotify or directly! https://hubs.la/Q02w7bYy0 HubSpot For Startups #storybrand #storytelling

Hey LinkedIn friends... I'm looking for guests to have on The StartUp Marketer #podcast and webinar series. We've recorded the first 3 with guests Mack McKelvey, Phil Bronner and Lia Zneimer and those will start being released this week. We can discuss anything #marketing related that would benefit a startup marketer. Brand, Content, #AI, Media, SEO, Strategy... Who should I connect with? Tag them in the comments.

Unfortunately, Marketing is often an afterthought at startups. Or, the focus is on "little m" marketing vs "big M" marketing. Maybe, it's bringing in a CRO before you really understand product market fit... Which startup marketers do you know who REALLY get it? Tag here!

🌱 Have you discovered the Ground Breaking podcast yet? If not, all episodes are available online! 🎙️ Kick off with the inaugural episode, Ground Breaking Podcast Episode #1: Marketing in Ag Tech – Best Practices and Tips for Reaching Your Audience. In this episode, Heather Tunstall interviews Kathleen Glass, VP of Marketing at AquaSpy, as they dive into the unique challenges of marketing in the ag tech space. Whether you have a full marketing team or you're handling it solo, Kathleen shares valuable insights on how to effectively connect with your audience. 🔗 All episodes are available at: https://ow.ly/TKu450TrkHM Check it out and let us know – what's your biggest challenge in ag tech marketing? #Agribusiness #DigitalFarming #AgTech #CropProtection #Sustainability #Agrimarketing

🌱 Have you discovered the Ground Breaking podcast yet? If not, all episodes are available online! 🎙️ Kick off with the inaugural episode, Ground Breaking Podcast Episode #1: Marketing in Ag Tech – Best Practices and Tips for Reaching Your Audience. In this episode, Heather Tunstall interviews Kathleen Glass, VP of Marketing at AquaSpy, as they dive into the unique challenges of marketing in the ag tech space. Whether you have a full marketing team or you're handling it solo, Kathleen shares valuable insights on how to effectively connect with your audience. 🔗 All episodes are available at: https://ow.ly/TKu450TrkHM Check it out and let us know – what's your biggest challenge in ag tech marketing? #Agribusiness #DigitalFarming #AgTech #CropProtection #Sustainability #Agrimarketing