Simon Harvey’s Post

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CEO & Founder @ Demodia | Establishing stable software and services revenue streams, fast | HubSpot for Startups | Authentic Revenue Engine | Storytelling

It's podcast day again... From my experience, most companies that have created their brand story, then struggle to use it. They have the words they need to communicate what they do, but they have no idea how to take them from paper and bring them into real sales and marketing conversations. A quick win I recommend is to use them to tell your story in social media. Stop posting lost of random pictures of office parties or links to white papers, and start talking to readers about the things that they care about. The Problem, Want and Transformation sections of the brand script are perfect for headlines to stopping people scrolling. Then use the Guide, Plan and CTA sections to generate the main content. I go into this and far more in my latest podcast episode. Listen now on Apple Podcasts, Spotify or directly! https://hubs.la/Q02w7bYy0 HubSpot For Startups #storybrand #storytelling

39. A guide for Startups. How do I explain what I do on social media?

39. A guide for Startups. How do I explain what I do on social media?

wantauthentic.com

Andrea G.

Marketing Manager | Strategic Marketing & Communication

6mo

Absolutely, I completely agree with your observation. Crafting a compelling brand story is just the beginning; the real challenge lies in effectively leveraging it across various marketing channels.

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