HubSpot For Startups

Our latest industry report is 🔥! If you're raising money for your startup, this report is for you. This comprehensive, web-based report is instantly accessible from anywhere, beautiful, and easy to read on desktop or mobile. The data and insights include: ✨ Investor criteria detailing what investors are looking for in startups ✨ Successful strategies used by startup founders to connect with, track, and manage investor relationships ✨ Top tech stacks used by startups to manage investor relations ✨ Data on leading funding sources based on funding stage ✨ Most impactful metrics used by investors when making investment decisions based on funding stage ✨ Fundraising benchmarks by stage ✨ Insights from in-depth interviews with VCs, independent investors, and startup founders What are you waiting for. Head on over to the HubSpot for Startups home page and get this report. Then bookmark it!

Are you using LinkedIn effectively in your ABM strategy? Let's correct that. In the final of our 2-part interview with Aaron Cort (AC), Head of Marketing at Craft Ventures, Aaron (a self-admitted LinkedIn power user) shares his insights with our very own Ron Dawson, and LinkedIn for Marketing's Ruby James. One of the points that come up is the importance of founders leaning into their personal brand and realizing that "founder-led sales" never ends. Parts 1 and 2 are "now playing" on our Scaling Smarter blog. (Link in comments).

Join HubSpot For Startups and Deel, Plus VC (+VC), e2vc, for a live session where startup founders like you, can take the stage to pitch your innovative ideas to a panel of seasoned investors! Pitch Perfect: Pitch to VCs & Get Live Feedback 12 December 2024 @ 9am GMT | 2:30pm IST | 5pm SGT Signup HERE https://lnkd.in/enFQ_-2N

Account-Based Marketing (ABM) is one of those acronyms that is thrown around all the time. The annoying part? It means 100 different things to 100 different companies based on their motion type — let’s dig in. I love supporting our portfolio here at Craft Ventures on ABM for every motion type: Product-Led Growth (PLG), Product-Led Sales (PLS) and Sales-Led Growth (SLG). The most fun component is refining all the playbooks we used at ClickUp around a mix of PLG and sales-led ABM strategies, with world-class PLS and SLG businesses. I joined Ron Dawson from HubSpot For Startups and Ruby James from LinkedIn to discuss account-based marketing (ABM) strategies for startups, from Seed-stage to Series C and beyond. Here's 8 quick takeaways (below) for all my founders, marketing / growth / GTM leaders and teams out there. ________________________ - How ABM worked at ClickUp: ABM helped organize inbound PLG leads and align them with the sales motion, showcasing the flexibility of ABM. - The simple definition of ABM (for anyone): Selecting high-value accounts and creating tailored strategies to engage and convert. - Marketing's job vs. Sales' job: Marketing creates awareness with targeted content, while sales personalizes outreach and deepens relationships. - Get S&M on the same page: Sales and marketing must agree on the Ideal Customer Profile (ICP) and strategy to drive effective collaboration. - Avoid this for unsuccessful ABM: Many startups struggle with unclear ICPs, insufficient foundational content, and the long-term commitment ABM requires. - Your quick checklist for successful ABM: Prioritize ICP definition, create industry-specific content, and leverage intent data to engage prospects at the right time. - What's happening in ABM for early-stage companies: ABM adoption has surged, with over 90% of Seed and Series A stage startups using it to cut through noise. - Don't forget this in ABM: ABM requires trust-building, patience for long sales cycles, and consistent messaging to keep prospects engaged over time. ________________________ Want to check out the conversation in-depth? You can watch it here: https://lnkd.in/gWpxcDEq Stay tuned for Pt. 2 next week, where we’ll dive into the effective use of LinkedIn for winning in marketing and ABM for all B2B GTM motion types.

Struggling to secure startup funding? You’re not alone. It’s become increasingly challenging over the last twelve months. Traditional methods need help to make an impact as founders find themselves competing in smaller pools. No matter what you’re seeking investment for, you can’t ignore AI in your fundraising tool stack. If you do, you’ll be left behind. The founders using AI are moving faster and more efficiently, beating you to securing cash for their startup. As Jason Druker, MBA, Chief Commercial Officer of SFC Capital, stated in our Startup Capital Annual Report and Insights, “It always surprises me when [founders] don't adopt and use AI in how they approach fundraising. You see so many investment rounds still being done on Google Sheets. Fundraising is seen as a chore. But if you can adopt a CRM (AI-enabled, or otherwise) to involve your existing shareholders and investors, that's massive.” So, if you’re drowning in spreadsheets and scattered documents, not capital, then find out how AI and other tech stacks can help you win you more funding deals and manage those investor pipelines. [Link to blog post in comments] #startups #AI #techstacks

Are you a startup using HubSpot to manage your investor pipeline? If so, we want to hear from you and give you a platform to share how you're doing it. DM this page, comment on this post, or contact Ron Dawson to express interest. #investorrelations #crm

Sales + Marketing must be in lock and step for any successful #ABM strategy. In this clip from our latest "Scaling Smarter" interview, Aaron Cort (AC), Head of Marketing for Craft Ventures (and previously employee No. 20 ClickUp), shares insights about how to effectively execute an account-based marketing strategy and the roles the sales and marketing teams play. #accountbasedmarketing #startupmarketing

What goes into executing an effective #ABM strategy for startups? Aaron Cort (AC), Head of Marketing, Growth, and GTM for Craft Ventures, is just the person to help startups address this important question. In this episode of our "Scaling Smarter" video series, our very own Ron Dawson, brand and content strategist for HubSpot for Startups, and Ruby James, head of LinkedIn for Marketing for Startups, have a chat with Aaron about this very topic. In this clip, Aaron dives into what goes into creating a strong foundation for an effective ABM campaign. This clip is from the first in a 2-part interview. This week is part 1, and it's all about the ABM. (Next week Aaron will tackle effective LinkedIn marketing). Enjoy! The link to the full video is in the comments below. #accountbasedmarketing #plg

Raw authenticity still seems to outperform polished production values. Agree or disagree? In this clip from our "NextGen Marketing in an AI Era" panel discussion we hosted in New York, Platter CEO/co-founder Ben Sharf shares that on LinkedIn (which both he and Morning Brew Daily co-host Toby Howell agree is grossly under-utilized for video), posting something that isn't too polished is the way too go when creating founder-led content. Obviously, there will be exceptions. But if what's keeping you from pulling out your phone and hitting record is that you're waiting for that new Arri Alexa or RED Dragon camera your video intern told you about to come in, you're missing the point...and a plethora of opportunities. Just hit "record" already! 📱📹 Watch the full panel discussion, and get free access to the Q&A bonus video on our Sales & Marketing blog. #contentisking #contentmarketing #nextgenmarketing